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The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Steps you need to take to plan and execute a successful hybrid event. Sponsored by: As we recover from the pandemic, hybrid events with two distinct audiences—in-person and virtual—have become more popular. Developing a cross-functional support team for your event. Marketing two experiences for one hybrid event.
What stands out is their focus on leadership and building relationships – whether with your audience or sponsors. With a big tech focus, you’ll find plenty of reads on social media and apps, among more general event industry news. EventMarketer. Connect Association. Techsytalk.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsoredevents. . Sponsor management tools: sponsor management , lead management, and scoring tools.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
Whether they’re affiliates, co-marketing partners, investors, or just brands you’d like to work with, getting them to be a part of your event can have benefits for all parties involved. This same concept can be applied to sponsors of your event. Event information. Follow-up kit. Final thought: Digital Swag.
Your words set the stage for an event they will want to attend. Lastly, tease, hint, and share sneak peeks through pre-eventmarketing strategies. Create excitement and get attendees talking before the event even starts. Registration and Onboarding Offer easy, personalized event registration.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ?
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