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That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. You can also find the Event Experience Podcast , ebooks, tools, kits, and more on the Bizzabo resource center.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Truth be told, your eventmarketing team will be fighting an uphill battle to get attendees to sign up for ‘yet another’ online event. As we’ve just discussed, a goodie bag that’s sent before the event can limit the number of no-shows, but a follow-up goody bag after the event can do just as much.
Whether you’re planning a flagship conference event, tradeshow, or intimate sales kickoff, staying on top of the latest developments in the event industry is not just important — it’s table stakes. It equips you with the knowledge and insights to ensure your events align with current trends and expectations.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, eventmarketers, and executives. You can also find the Event Experience Podcast , ebooks, tools, kits, and more on the Bizzabo resource center.
With a big tech focus, you’ll find plenty of reads on social media and apps, among more general event industry news. Start with the blog, then look deeper into topics with their collection of white papers, infographics, and eBooks. Their Event Experts Interview series is also worth a look. Do you love the tech aspects of events?
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ?
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