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Repurposing content from in-person and virtualevents not only improves information retention and serve attendees more effectively, but it also extends your reach, creates a lead-generating machine, and helps you do more with less. Improve Event Information Recall and Retention. Champion Inclusion and Accessibility.
People attend a company’s event for “face time” with the brand – In the same way that the importance of face-to-face interactions is growing, users and consumers are looking to have meaningful interactions with brands. Also, how can you use that data to create a more personalized, more satisfying experience for prospects and attendees?
Example: Someone becomes known to your company by submitting their information to download an ebook. Then, they view an on-demand webinar and attend an event. In this scenario, only the event will receive credit for the return generated. They enable businesses to manage relationships with current and prospective customers.
The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events. You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Then, invite the company to sponsor a networking event.
Monitoring social metrics can also be a great way to measure the level of event participation, for example: How many people mentioned the event before, during, and after the event? How many people shared your announcement post for the event? For virtualevents) How many people shared the link to the live broadcast?
According to Skift research , nearly half of all events still maintain a strong virtual component, and half of those are purely virtual. Networking is what distinguishes a virtualevent from a glorified webinar, and it also remains the core value of live, in-person events. The second hurdle is opportunity.
Great events are able to prove their weight in gold by demonstrating clear ROI and their role in achieving an organization’s overall goals. In this guide, learn how to combine online and onsite event data, so you can easily compare your virtualevent metrics alongside in-person and hybrid events to get a complete picture of the buyer journey.
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. Choosing the right event format With your goals in mind, its time to decide on the format. Will your event be in-person , virtual , or hybrid ?
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