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And what are some virtual tradeshow ideas I can use? But some of the questions we see people asking more often surround tradeshows. On today’s episode of Whiteboard Wednesday, our incredible host Will Curran will share some of the most unique and exciting virtual tradeshow ideas.
What stands out is their focus on leadership and building relationships – whether with your audience or sponsors. Start with the blog, then look deeper into topics with their collection of white papers, infographics, and eBooks. Tradeshows, exhibitions, and brand activation. Skyline TradeShow Tips.
Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? Collaborate with your marketing team to turn sessions into short videos, blog posts, webinars, ebooks and more. Then along came Delta. Know your audience.
Lower attendance is reported for major tradeshows, while virtual options gain traction due to budget constraints, sustainability concerns, and remote work preferences. As a result, sponsors and exhibitors are reevaluating their participation, seeking higher returns on investment and greater visibility.
Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.
Example: Someone becomes known to your company by submitting their information to download an ebook. “ How To Maximize Event ROI at TradeShows, Conferences, and More To achieve the highest return on investment (ROI) for your events, it’s crucial to implement effective strategies tailored to different event types.
New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your tradeshows and conferences.
This same concept can be applied to sponsors of your event. The old tradeshow goodie bag is still alive and well in times of a pandemic. As tradeshows evolve to being online affairs thanks to ‘the new normal, we’re sure to see more of them. Follow-up kit. Digital fatigue is real, and it’s an absolute terror.
At in-person events, event-goers continue to largely rely on happenstance “serendipitous” encounters on tradeshow floors and cocktail hours to facilitate networking. Download our ebook Building Sponsor-Worthy Event Experiences by Maximizing Attendee Value. Ready to level up your sponsorship packages?
We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, tradeshows, and team-building activities better and more efficiently. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.
For a deeper dive into measuring and optimizing event success, check out our Maximizing Event ROI eBook your go-to guide for turning event data into actionable insights. A tradeshow, seminar, or conference ? Locking in keynote speakers & sponsors A great keynote speaker can elevate your event from good to unforgettable.
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