Building Event Resilience: 5 Strategies to Ensure Your Event Lasts Year Over Year
Smart Meetings
OCTOBER 19, 2023
Achieving longevity and consistent success is a challenge every event planner faces Events are not merely one-time occurrences; they should be a strategic investment that yields returns over time. But oftentimes, the importance of a specific event can be questioned every year, to the point that leadership may only see the event as a line item on the budget.
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