Column MPI: The Future of Events: Are We Ready for Gen Z?
MICE Benelux
DECEMBER 21, 2024
As the event industry grapples with transformation, one undeniable force is emerging: Generation Z. Born between 1997 and 2012, this cohort is not just participating; theyre demanding change. The question is: are we ready to meet their expectations, or are we stuck in outdated paradigms? First, lets confront the digital dilemma. Gen Z has grown […] The post Column MPI: The Future of Events: Are We Ready for Gen Z?
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