5 Ways to Build Community Loyalty
Smart Meetings
SEPTEMBER 22, 2023
How to incorporate a sense of belonging into the attendee event experience The phrase “sense of belonging” is defined as the psychological feeling of connectedness to a social, spatial, cultural, professional or other type of group or community (Hurtado & Carter, 1997). Jennifer Beindorf Research over the past two years shows that event attendance continues to increase—from business/industry events to music festivals and sporting events.
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