Brand USA Focus on MICE and Special Events Could Expand Annual Global Travel Beyond 90 Million in the Future
Smart Meetings
JANUARY 10, 2025
Global meeting planners are exceeding expectations. Brand USA, a public-private partnership focused on increasing international travel, reported that in 2026, the U.S. is on track to welcome 90 million visitors one year ahead of the goal outlined by the National Travel and Tourism Strategy report. That number is up from 79 million in 2019. Fred Dixon The global travel trends represent a significant milestonenot just recovering from the pandemic but building momentum for future growth, according
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