New IMEX Experience Starts on Arrival
Smart Meetings
SEPTEMBER 19, 2023
Veteran IMEX America attendees may notice something different as they approach Mandalay Bay Resort and Casino Las Vegas in October. “We tried to walk in people’s shoes and imagine what we wanted them to experience when they enter,” said Oliver “ Oli” Bailey, show experience/senior operations manager with IMEX Group. “We choreographed the welcome experience with photo opportunities and lots of immersive experience.
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