What Event Attendees Want Now
Convene by PCMA
JANUARY 16, 2024
There’s encouraging news in the Freeman Trends Report: 2024 Attendee Intent and Behavior , released Tuesday, Jan. 16, by the global events company: Attendance at in-person events, which has risen as the worst of the pandemic has receded, is expected to hold steady over the next 12 months. But comparisons with the past aren’t the point, said Ken Holsinger, Freeman’s senior vice president, strategy and research.
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