Incentive travel – what we can learn from children
Pádraic Gilligan
JUNE 24, 2024
by Pádraic Gilligan, Founder, SoolNua & Chief Marketing Officer, SITE This post explores the “Growing Up in Ireland” study, highlighting how travel is the top aspiration among 13-year-olds, especially girls and those from higher-income families. It underscores the importance of travel experiences and offers insights for incentive travel professionals on gender and socio-economic trends.
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