Is paid influencer marketing ethical in the event industry?
Conferences that Work
SEPTEMBER 21, 2016
Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. Last week I received the following voice mail (identifying details have been bleeped; transcript below.). [link]. “ Hi Adrian, my name is __, I work for an influence marketing agency __, and I’m reaching out to you this afternoon about an opportunity with __, who is one of our clients, and I know you are an influencer in the meeting/event/conference planning sphere which is the fo
Let's personalize your content