Endless Events
JULY 16, 2021
Timelines matter. Particularly in the world of events, it’s important to have a roadmap laid out before anything else. What are you going to do first? Which partners should be hired? Should you source the venue and then the speakers? And how many months out are you even beginning to think about your event? These considerations are basic for planners.
Smart Meetings
JULY 15, 2021
By all measures, this week’s Destinations International Annual Conference 2021 (AC21) in Baltimore, Maryland, was a huge success. A total of 853 representatives of destination marketing organizations, their supporters and clients gathered at Hilton Baltimore Inner Harbor and Baltimore Convention Center for what was being billed as the “Embrace Disruption” conference.
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ETC Corporate
JULY 16, 2021
For the second year running, Euronews, Europe’s leading international news media, has partnered with the European Travel Commission (ETC), representing national tourism boards of Europe, to support the travel and tourism sector. A new ETC campaign “Open up to Europe” has recently started to run across Euronews’ TV and digital platforms, and aims to support the reopening of European tourism and boost travel confidence this summer.
The Abbi Agency
JULY 15, 2021
We’re getting technical. With tech PR, that is. For many, tech PR can be somewhat of a gray area — with so many different players in the game (no pun intended), it’s hard to know if you’re making the right moves. PR has transitioned from a one-hit wonder on TechCrunch to an intensive strategy of storytelling, and the tech boom has been no exception to the importance of brand identity from a consumer standpoint.
TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave
Endless Events
JULY 15, 2021
For those who might have missed it, there was an awesome hybrid event happening in Phoenix, Arizona last week: PCMA EduCon: We Are Better Together ! As anticipated, it was a huge success and the Event Brew hosts are here to tell the story. Will, Thuy, and Nick revisit PCMA EduCon 2021 and share three different perspectives: one of a co-host, one of a virtual attendee, and one of an educated outside observer.
Smart Meetings
JULY 15, 2021
Smart Meetings brought in-person, boutique group hospitality meetings back to Encore Boston Harbor, a Wynn Resort , this week—with a focus on the power of a constructive mindset. The two-year-old luxury property on the water in Everett, Massachusetts, looks remarkably like its sister casino resort in Las Vegas , with 671 art-filled, oversized guest rooms, many featuring harbor and city views.
MICE Travel Today brings together the best content for MICE professionals from the widest variety of industry thought leaders.
The Abbi Agency
JULY 15, 2021
by Lauren, Alli, Dani, and Owen. Thought we were done? We were just getting started. In case you missed it, we recently shared four press-worthy strategies to make headlines for tech PR clients, and we couldn’t help but wrap things up with another round of wisdom – because let’s face it, the possibilities are endless. Read on for four more ways to approach tech PR. .
Techsytalk
JULY 13, 2021
This is a clip from the techsytalk Virtual Showcase (on March 27, 2021) featuring Juno.
Smart Meetings
JULY 14, 2021
Pittsburgh International Airport (PHL) has become the first major airport in the world to be completely powered on its own. A microgrid—an independent, autonomous electricity source fueled by natural gas and solar energy—serves as the airport’s source of energy. The microgrid, which continues to maintain connection with the traditional power grid, consists of five natural gas-fueled generators and nearly 10,000 solar panels able to produce 20 megawatts, enough electric to power more than 13,000
Business Traveler USA
JULY 14, 2021
To really test out the capabilities of the 2021 BMW 740i xDrive, I took the luxury sedan on an epic, 3,000 mile road trip from Los Angeles to Austin, TX, (and back). Driving the big 7-series on such a long adventure gave me the opportunity to drive the car in all kinds of conditions, from long freeway cruises to the curving roads of Texas Hill Country.
The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.
MeetingsNet
JULY 16, 2021
The Disability Equality Index and the Corporate Equality Index are two resources to help answer that question. Caesars Entertainment made the 2021 DEI list for the first time, joining a few other hotel companies and airlines. For organizations with diversity and inclusion standards or goals, the meetings department can support those efforts by working with suppliers that have similar initiatives.
Travel Pulse
JULY 16, 2021
The agency says requiring proof of vaccines will exclude poor countries with less access to the shots.
Sojern
JULY 16, 2021
The entire industry has suffered as a result of the pandemic, but it has given many travel brands the opportunity to take time to re-evaluate their strategies. In some cases it has proved beneficial, resulting in more efficient campaigns, with many marketers imagining a more equitable and sustainable future. Our recent article ‘Accelerate Your Recovery: 6 Digital Ad Trends to Know’ shares more detail on which trends to be looking out for in order to drive successful recovery, as supported by our
EHL Insights
JULY 16, 2021
The wellness industry is transforming into a booming trillion dollar market with plenty of potential for new entrants in the sector, be it new products or services. EHL has compiled a list of the top 10 global spa trends for 2021. The spa experience is no longer simply about pampering; spas are now required to offer an extensive menu of healing therapies for the mind, body and soul.
Eventbrite
JULY 14, 2021
As COVID-19 restrictions are beginning to ease, local community events will play a major role in facilitating the community interaction many of us have been missing. There’s plenty of room to be creative with community event activity ideas, though you may need to be more vigilant when it comes to organizing events that bring communities […].
Stova
JULY 13, 2021
It’s not only possible to create engaging, effective, valuable events through a virtual platform or hybrid format — but the sky is truly the limit when it comes to possibilities for delivering that content to attendees from around the world. It’s equally as possible to deliver high ROI to sponsors and exhibitors through your virtual and hybrid events.
Sojern
JULY 16, 2021
Sojern understands the great importance of multichannel marketing. Each channel provides a unique opportunity to get in front of travelers where they are organically browsing. When you combine channels, the more effective your campaign will be. One of our customers, Little River Inn , experienced this first hand. Since 2019, they’ve partnered with Sojern on a commission model which utilized Search Engine Marketing (SEM), display advertising, and Facebook that resulted in a 6X return on inv
Convene by PCMA
JULY 12, 2021
An attendee checks in for the Aesthetic Meeting 2021 at the Miami Beach Convention Center. The Aesthetic Society required all attendees — whether vaccinated or not — to wear masks. (Photos courtesy Greater Miami CVB). When the Aesthetic Meeting 2021 — the signature annual event of the Aesthetic Society — convened at the Miami Beach Convention Center in early May, the hybrid event was remarkable for several reasons.
MeetingsNet
JULY 12, 2021
Learn how event engagement has evolved and the best ways to prep for the future. Sponsored by: The pandemic has ushered in a wave of innovation and exciting new opportunities in the event space. The overall event landscape may have evolved, but events continue to remain indispensable for generating growth and support for your organization. Here we explore the event landscape pre-, during, and post- pandemic, and how each event type can contribute to your overall goals in generating marketing-fue
Special Events
JULY 15, 2021
Consumers think about the Amazon experience with every click and every buying decision. It’s up to business owners to adapt to these expectations if they want to survive.
Travel Pulse
JULY 15, 2021
The WTTC argues that nonuniformity of COVID-19 vaccine acceptance among the world’s nations is impeding the resumption of international travel and the entire global sector.
Stova
JULY 16, 2021
Virtual event audiences have become more discerning than ever, thanks to the rise of virtual event platforms that closely mimic face-to-face event experiences. Attendee engagement has always been important for event planners. In a virtual environment, it’s even more critical.
Business Traveler USA
JULY 16, 2021
United Airlines has announced that its winter schedule will add nearly 150 flights to destinations across the US. In addition, the carrier is increasing service to Latin America as well. The winter schedule includes flights connecting the following destinations: Up to 25 additional daily flights from New York/Newark to cities including Fort Myers, Jacksonville and Savannah Up to 14 additional daily flights from Denver to cities including Charleston, Fort Lauderdale and Savannah Up to 12 addition
Eventbrite
JULY 15, 2021
Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, data insights, and best practices for attracting more attendees — on our blog and our RECONVENE Recaps hub. Every day, Eventbrite’s analytics team runs more […].
Convene by PCMA
JULY 15, 2021
The GBAC Star-accredited Orange County Convention Center has more than 2.1 million square feet of meeting and event space, including three dedicated studios for digital and hybrid programs. A year after welcoming back events, Orlando has now successfully hosted nearly 100 events. President and CEO Casandra Matej reflects on their recent success stories, how the role of the DMO is changing, and what sets the country’s most-visited destination apart when it comes to meetings.
Solimar International
JULY 14, 2021
Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences. Instead of sending a postcard, travelers now share pictures and photos on Instagram, Twitter, Pinterest, TikTok, and Facebook.
Morley
JULY 13, 2021
As the country opens up for summer travel, we’re looking ahead to some noteworthy hotel properties arriving in 2021. One of them is a newly renovated Hotel del Coronado, aiming for rolling reopens beginning this summer.
Special Events
JULY 13, 2021
Put your ideal client's needs ahead of what you bring to the table and watch your marketing come to life.
Convene by PCMA
JULY 14, 2021
Justice is key everywhere, but is especially important in the event industry, Tanya Gibson of Big Brothers Big Sisters of America told the EduCon 2021 audience. As organizations work to improve their diversity, equity, and inclusion efforts, there is a fourth goal that is less talked about but just as important to the workplace: justice. Tanya Gibson, who spoke at EduCon 2021 on July 8, incorporates the goal of justice into her title as vice president of JEDI — justice, equity, diversity, and
Solimar International
JULY 11, 2021
A brand is more than just a logo. To start things off, first, it is important to understand what is a brand, what is the purpose of destination branding and how is it different from destination marketing. A brand is more than just a logo, a color and a slogan. Your destination brand is a reflection of your culture and its people, history and heritage, traditional and modern ways of living, built and natural environments wrapped by the totality of perceptions, feelings and thoughts that your gues
Meet Green
JULY 16, 2021
A year and a few months after Fair Trade Campaigns held their first Virtual Conference in 2020, I had a chance to talk with Billy Linstead Goldsmith, Director of Communications and Fair Trade Campaigns at Fair Trade USA about the virtual event experience and residual benefits they’ve experienced. Converting to a Virtual Event. The decision to convert from a planned face-to-face event to virtual programming with 10 days’ notice in March 2020 was not an easy one.
Conferences that Work
JULY 12, 2021
Is the end of an event important? It’s complicated. 8 years ago, I wrote about how to create especially memorable events. Including many different kinds of short experiences during our meetings, allows us to hack the peak-end rule to maximize the impact of an event on attendees. Here’s what I said…. …the peak-end rule suggests that we judge experiences largely based on how they were perceived at their peak and at their end.
Convene by PCMA
JULY 13, 2021
Sara Ross, the founder of BrainAMPED research group and a Main Stage speaker at EduCon 2019, advises people to think back on how strong they have been over the last 18 months, and write those thoughts in the form of a “resilience resume.” (Jacob Slaton Photography). The human brain’s natural inclination, according to neuroscience expert Sara Ross, the founder of BrainAMPED research group, is toward a negative bias.
Global DMC partners
JULY 12, 2021
As the industry gets back to in-person events, new challenges, primarily travel/flight restrictions, venue availability and staffing, are arising within this ramp-up phase. Indicators point to meeting and event budgets beginning to increase. While only 12 percent of planner respondents reported.
Travel Daily News
JULY 12, 2021
According to the company, 26 percent of all inquiries received by VOK DAMS in Germany concern face-to-face events, 35 percent to hybrid events with a mix of digital and face-to-face components, and 39 to purely digital gatherings.
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