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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. CONTINUING EDUCATION UNITS MADE EASY.
So, some come to your event to engage with educational content, right? “If you’re kind of looking at the attendee that’s looking at education: you’ve got the speakers, you’ve got the content. . Just roll it out as part of your marketing. Event Tech Brief. Event Tech Live.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
At this point, you’ll want to define why you’re putting together this event, and what you’re hoping to achieve. What are your marketing and financial goals? Picture the theme you’ll want your virtual event to follow, and make sure you stand out! Market research can be a powerful tool here.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in event technology and eventapps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing. Try This Shortcut.
The first couple of events were free, and the issue of pricing eventually came up. Is this an eventapp? And so, we finally kinda settled in on a per event cut fee and just started charging and people started paying. “Like, you gotta realize this is a brand new product that we’re taking to market.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
“And one of the planners said it would’ve been much easier to navigate when we’re supposed to meet up if there was an eventapp, but it didn’t ruin necessarily the experience.” “The event organizers emailed everybody and told us that we can watch the content on-demand. .
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Many figured out early on how to deliver education seamlessly, but translating the synchronicity of a cocktail party or hotel lobby into something accessible through a computer screen has been challenging. Lawrence Coburn, CEO and co-founder of twine , compares the intricacies of designing an engaging event to construction in the real world.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Educate and Delight Customers.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. In this article, you’ll find what you need to roll with the punches and plan successful gatherings—even if the situation changes before your event takes place.
The months leading up to an event are critical for maximizing these strategic relationships, especially where they might lead to co-authored content that may take several weeks to produce. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Make the connection.
An engaging conference speaker should be a captivating storyteller in the way they present your event’s content. They should magnetize the audience with their story, all while educating the audience. Engaging conference speakers are able to keep the crowd connected and engaged while using the eventapps. Live Polling.
You might not be using the idea of personas in your marketing and your design, and I’m going to help you do that. Probably not going, I mean, you could, but probably not going to be very manageable to split your marketing in a hundred different directions. Attendee Personas And Live Events. To give you an example, apps.
That’s where crowdshaping at an event by active participation comes in. For instance, you could choose the perfect eventapp to facilitate getting their feedback in real-time. Attendee tracking data is a new way of certifying attendance at an event. You can use big data to improve marketing efforts.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Survey results reveal attendee demographics, preferences, and behaviors, enabling you to fine-tune your targeting and marketing efforts.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.
GO WEST is the largest gathering of event professionals in Western Canada. The event focuses on education, innovation, and networking. Getting everyone connected and building relationships is one of the events main goals. and Arlene Schilke of Timewise Event Management Inc. Timewise Event Management Inc.
Think of Security as a Feature Next in today’s tips on cybersecurity for event planners: treat security like any other feature in online tools. Don’t hesitate to ask about it, seek more information when things aren’t clear, and look beyond the marketing hype. It’s all about education,” concludes Brandt. I have nothing to hide.’
Here are some useful takeaways from the day’s educational sessions. In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness.
First, the job “is far beyond building registration pages online, developing eventapps, and other basic stuff,” she noted. sales, and marketing departments. Integrating technology that supports the long-term business objectives your meetings must achieve is the job. As a result, you need a tight connection to the I.T.,
During the 12-hour educational marathon hosted by Meeting Professionals International on April 11—Global Meetings Industry Day—one session presenter touched on a delicate issue that surely had all the business-event planners in attendance nodding along: Yes, change is essential and inevitable.
With virtual and hybrid events becoming a standard part of industry operations, event planners and organizers are on the hunt for virtual event engagement ideas that will keep audiences invested. In this post, we explore different strategies for virtual event engagement. Use highly-rated virtual event software. .
First, decide on a primary goal for the event. Sell more of your products/services during the event. Educating your target audience about something. Here are some important roles to consider in an event team: Event Manager: supervises the whole team and is ultimately responsible for the overall execution of the event.
Upon arrival I had lunch at Art Events at the Congress Center Basel which was hosted by Expomobilia. They are part of the MCH Live Marketing Solutions AG group, and operate as a global general contractor for trade fair booths, pavilions and event structures. Such a space can enrich the visitor experience at a given event.
Consider your needs before purchasing an event-management software platform. The major platforms offer everything from marketing and eventapps to registration and attendee metrics. For our next annual meeting, we’re planning a fully live, in-person event,” she said. Talk it out with your AV vendor. Want more?
Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. However, according to research by Forrester, only 18% of event technology providers say their clients can measure their return on investment (ROI). So, how do you calculate trade show marketing value?
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Educating prospects. Hugh Forrest.
To maximize the potential of your next conference, you need to get the word out early and attract attendees well before the big day approaches — which is precisely where marketing comes into play. Curious about how to market a virtual conference or in-person event? Build out a go-to-market (GTM) and sales enablement strategy.
The Definitive Guide to Experiential Marketing This guide will walk you through the offline buyer’s journey and give you the information you need to reinvent your experiential marketing strategies. In this guide, we examine the offline buyer’s journey and show you how you can use experiential marketing to add value to your brand.
You can go to Pike Place Market “and back easily in a half-hour break,” said Kelly Saling. It was a challenge to find a way to put the pieces together, Saling said, but the new building’s perch overlooking the Pike Place Market is one of its chief advantages, she said. Plus, it’s only a seven-minute walk to the market, she said.
Consider tools like digital badges, mobile eventapps, wayfinding apps, and digital signage. And event professionals are making the most of this trend, according to the American Express Global Business Travel report. As a result, they have more time to focus on the creative and strategic side of events.
If you’re looking for some super helpful tips on everything from audience engagement, risk management, and sponsorship, to eventapps and gamification, check out this grab-bag of free downloadables. The 2018 EventApp Bible. Digital Event Essentials Guide. Media Type. Media Image. transactionID. Download here.
Some platforms, like Eventtia, have strong client bases in sectors such as enterprise, luxury retail, and education. Enterprise-level Features and Services For large-scale and complex events, assess the enterprise-level capabilities designed to meet these demands.
The numbers don’t lie: Businesses continue to increase their event investments. In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. What’s an event planner to do? Simple: Secure event sponsorships. Growth Marketing Conference.
Is it to generate leads, foster networking, educate participants, launch a product, or something else? Marketing and Promotion: Implement a multi-channel marketing strategy to reach the target audience effectively. Utilize email campaigns, social media, PR efforts, and partnerships to maximize visibility and attendance.
With virtual and hybrid events becoming a standard part of industry operations, event planners and organizers are on the hunt for virtual event engagement ideas that will keep audiences invested. In this post, we explore different strategies for virtual event engagement. Use highly-rated virtual event software.
Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. Start early: Amplify in-person with virtual networking events. With in-person conferences back in full force, demand for full-day online business events is down.
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