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Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. But how does one prepare for a career in eventplanning? Eventplanning is an umbrella term.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? Well start by setting clear goals (because lets just throw an event isnt much of a plan).
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The inspiration for your events can come from just about anywhere: eventplanning magazines, colleagues, other events, or social media. By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. Want eventplanning magazine content digitally?
Have you made resolutions for your 2023 eventplanning? With the return of in-person trade shows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. What makes them tick?
Ever wonder how CMP, CSEP, CPCE, CGMP prepare you for eventplanning? Curious if eventplanning certifications can actually help you learn more about the industry or take your career to the next level? We'll also show you how to use online eventplanning classes to your advantage at the end of the article.
Figuring out how to promote a nonprofit event is tricky. Your eventseducate attendees about your cause. Having an eventmarketingplan doesn’t have to involve soulless ad copy. In doing so, your organization’s following grows and donations increase. Whether you’re […].
Event planners are often too busy with the actual event to even worry about what will happen next. Be it virtual, hybrid, or live, eventplanning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Let’s take post-eventmarketing, for example.
Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in eventplanning? Curious whether event planner courses and eventplanning certifications are worth it? Not sure how to become an event planner? This is the article for you! Learn more: CMP 2.
While I could go on and on about how great my sister looked and how happy she and her new husband were, I am here to talk about events. From an eventplanning perspective, my sister did a great job thinking about all the ways people can stay safe. Additional articles and resources: 11 Actionable Virtual EventMarketing Ideas.
Looking ahead to the dynamic landscape of 2024, eventmarketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of eventmarketing can give your brand the competitive edge it needs.
They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For eventmarketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?
That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. If all this planning is making you dizzy, it’s best you use our free eventplanning checklist to guide your way. The Six Event Conferences You Need to Keep in Your Calendar.
After all, being an events professional requires as much continued education as any other gig out there. Looking for an eventplanning ppt? Looking for an eventmarketing ppt? We know we couldn’t have! Which is part of why, here at Social Tables, we believe “every day is a school day.”
For example, an event app might suggest an eventmarketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . We will also see a rise in using recycled materials for event design.
Smart Monday, powered by MPI is a day packed full of education. With over 30 education sessions, keynote speakers, and hands-on workshops you can’t miss out! There are also opportunities to deep dive into topics to earn certificates in areas such as eventmarketing. Smart Monday . And most is free!
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between event technology and the event planner.
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Even the most talented and seasoned professionals should prioritize sharpening their eventplanning skills. . Savvy event organizers are committed to professional development — even with their impossibly packed schedules. If you want to improve your eventplanning skills, you’ve come to the right place.
To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.
You know you want your events to stand out — but do you have all the tools you need to make it happen Eventbrite’s free online event management courses are designed to give you just that. Our eventplanning courses help you build knowledge that applies to planning in-person, virtual, and hybrid events.
For example, if the purpose of the event is to promote a new product, the measure of success is most likely going to be the number of leads generated for your sales team. While for an event where the purpose is to educate, a key measure of success will likely be how well content translates into attendee engagement.
How Planning Impacts Perception Hosting a large-scale corporate event is a massive undertaking, coordinating a variety of vendors to bring your brand to life in a way that aligns with your target audience. The impact of well-executed events cannot be overstated.
The new feature is available across the firm's eventmarketing and management platform, in areas including attendee hub, registration, and Cvent supplier network, among others. on the business events industry. In its first phase, Project Spark offers business-event strategists access to a generative A.I. Another A.I.
Eventplanning is a lucrative and evergreen career choice. The global event management market is estimated to be worth $6.36 With the rapid growth in the event industry, now is the time to get certified and propel your career. What Is EventPlanning Certification and Why Do You Need It.
Chances are you’ve seen the likes of Apple and Tesla live stream their product launches and the good news is that these principles can be applied directly to your online event. And you want to educate them on what the product is and why it was made, making it clear what problem it solves.
Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
That’s the best way to get the most return on investment on your eventmarketing budget. Whether you want to boost approval for your newest drugs or train your team, these tips for proper pharma event management will help you reach your goals. Endless Events offers end-to-end event management for pharmaceutical companies.
Submit your event. If you’re weaving sustainability into your conference, we have a checklist for that: ” The Ultimate Sustainable EventPlanning Checklist ” 8. With Bizzabo’s powerful eventmarketing platform by your side, managing events at scale is a breeze.
Discover 5 event planner marketing strategies you need to know: 1. In eventplanning, this means determining the types of events that you can produce most successfully, as well as the clients that you can produce them for. This is the starting point for all of your marketing efforts. . Find your niche.
That type of sponsored content might tap into the element of surprise and encourage engagement from the participants, said eventmarketing strategist Rachel Stephan during our Event Experience Summit. Content That Counts Toward Continuing Education. Time With a Mental Health Coach. A LinkedIn Corner With Branding Review.
you’re looking for the most comprehensive list of eventmarketing, event management, and eventplanning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. The tides are turning.
An engaging conference speaker should be a captivating storyteller in the way they present your event’s content. They should magnetize the audience with their story, all while educating the audience. Another way of engaging conference speakers work the crowd is that they include event apps that allow for live audience polling.
NickBorelli Nick Borelli is the leading eventmarketing and social media expert in the game. He currently heads up Borelli Strategies, where he shares advice with event planners and is a contributing writer to Event Manager Blog . Dahlia is an event technology evangelist, speaker and educator.
If you’re looking for the most comprehensive list of eventmarketing, event management, and eventplanning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
One of the best ways to discover what’s new and trending is by reading eventmarketing blogs and subscribing to fresh content from eventplanning websites. In this article, we’re unveiling the top 21 must-read eventplanning blogs to ensure you’re always aware of what’s trending and changing in the events industry.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between event technology and the event planner.
This guide aims to simplify the process by offering a step-by-step framework on how to identify the eventplanning platform that meets your requirements. Types of Event Management Software Eventplanning solutions take multiple forms, catering to different needs and requirements.
Whether you possess extensive experience in event management or are a professional without a background in eventplanning, this in-depth exploration provides insights to navigate the diverse landscape of event management solutions. A robust API ecosystem enhances efficiency and reduces manual data entry. Is Cvent a CRM?
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