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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. CONTINUING EDUCATION UNITS MADE EASY.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers. Event Leadership Institute. Gallus Events.
The marketplace has seen a significant shift towards hiring senior roles that require specific vertical experience and technological expertise. This includes roles like eventtechnology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and event apps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing. Try This Shortcut.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 TechnologyMarketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Educate and Delight Customers.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
On Track Tahira Endean The umbrella tracks for educational content are the same as the categories featured at IMEX Frankfurt in May. Instead, the Wellbeing Wheel will integrate wellness education, morning meditation and end-of-day reflections about everything from nutrition to sleep into the content conversations.
Already, it’s been a useful problem-solver when it comes to debugging and an excellent educator — I’m learning functions and new coding languages faster because it explains things in such logical, simple formats. .” — Sara Fellows , Director of Social Media “I view generative AI as something that’s going to elevate me, and that’s exciting.
Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. But its not only about using multiple platforms, its about how they are used. A strong strategy aligns platform purpose with content type to maximize impact.
As the industry returns to in person and hybrid events it is essential that we take a look at our eventtechnology tools. It is vital to keep technology features and functionality in mind for the various needs of your stakeholders. Learner Outcomes: Evaluate technology tools that will maximize attendee experience.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between eventtechnology and the event planner.
Meetings & Events. tojulius Julian Solaris, Editor of The Event Manager Blog, always has the low-down on attendance-worthy events and the newest eventtechnology. Tahira Endean tweets about the intersection of experiential, immersive meeting design and technology. TahiraCreates. DahliaElGazzar.
And in many cases that is indeed streaming—but the product could be called webinars, experiential communication or video education. And it could be planned by the meeting professional, the marketing manager or the executive assistant. Dahlia El Gazzar, founder of Dahlia+ Agency and host of “ Cut The Sh*T.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
If an in-person event is still too expensive for your pharma event, opt for a virtual event instead. All you need is the right eventtechnology platform. That’s the best way to get the most return on investment on your eventmarketing budget.
The new feature is available across the firm's eventmarketing and management platform, in areas including attendee hub, registration, and Cvent supplier network, among others. on the business events industry. In its first phase, Project Spark offers business-event strategists access to a generative A.I. Another A.I.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Here are some useful takeaways from the day’s educational sessions. In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness.
Eventtechnology is answering the call, evolving as fast as the industry itself and giving planners the tools they need to pull off terrific feats. So much so that studies show using eventtechnology can decrease costs by 20-30% , all the while increasing productivity by 27% and attendance by 20%. Click To Tweet.
Eventtechnology is answering the call, evolving as fast as the industry itself. Forbes uses diagramming software to create industry-leading events. At the Forbes Under 30 Summit, more than 7,000 entrepreneurs and young leaders came together to experience the cutting edge of both education and entertainment.
For example, if the purpose of the event is to promote a new product, the measure of success is most likely going to be the number of leads generated for your sales team. While for an event where the purpose is to educate, a key measure of success will likely be how well content translates into attendee engagement.
Lindsay is the CEO of Nifty Method Marketing & Events and the Vice President of Marketing & Partnerships at Pathable. Lindsay is a lively event professional armed with a very diverse background in the events industry and specializes in topics such as inbound and eventmarketing, attendee engagement , and so much more.
It explains who you are, what you stand for, what you do, and should be the keystone of your webinar marketing campaign. You may be developing a webinar on behalf of a brand, product, company, organization, or to provide instruction and educate your audience. Use industry-leading virtual eventtechnology when hosting a webinar.
Independent Planner Education Conference (IPEC) Jan. The IPEC program for independent planners provides the perfect mix of education, networking and meetings with suppliers, with options for hosted and nonhosted buyers. 12-15, 2024 Austin, TX Catersource + The Special Event is the only annual event of its kind.
Maybe your events are sustainable and eco-conscious. You could even be known for being on-trend and understanding all the latest in eventtechnology. Marketing can sometimes feel like it’s all about awareness. Create an email newsletter with tips for your type of event. Manage the user journey from start to finish.
Skift Meetings (formerly EventMB) Formerly known as EventMB, Skift Meetings was founded in 2007 as one of the first blogs for event professionals. Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between eventtechnology and the event planner.
Besides helping me stay up-to-date on thought leadership, eventtechnology and industry best practices, the stories featured in every podcast episode give my brain a boost. Keeping a pulse on what’s happening in the event industry is key for successful eventmarketers and planners. Motivate Now by The IRF.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketing blogs and subscribing to fresh content from event planning websites. Read Now 3. Read Now 4. Read Now 4. The best part?
“The leads became less about geographical analysis and more about looking for newer entrants into the industry as an untapped market. Global Pet Expo is a good example “of progressive next-generation eventmarketers,” Colangelo said. Data and DEI.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of attendees say they expect in-person conferences to use modern technology (e.g. Need help with eventmarketing?
Some platforms, like Eventtia, have strong client bases in sectors such as enterprise, luxury retail, and education. Healthcare: Assisting organizations in managing medical conferences, training events, and patient education workshops. Understanding each provider’s expertise is crucial to find the best Cvent competitors.
For example, Eventtia caters to luxury, retail, and education. When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Their tools cater to events of various scales, from intimate gatherings to large conferences and exhibitions.
If there are customers, leads, or particular people you want to attend your event, you may need to go the extra mile to secure their registration. Send out mystery boxes with intriguing items related to the event — or swag — to build anticipation and curiosity.
While many event management software options serve a broad spectrum of industries, certain brands may have a notable client base in specific sectors. For example, Eventtia presents a varied portfolio concentrated on luxury and retail consumers and long-term clients in the education sector.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
The top five roles for 2023 and 2024 (year-to-date) based on the total amount of money we paid to talent for these roles are: eventtechnology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. Jennifer N.
Since there are only so many hours in the day, many event teams are turning to generative AI tools like ChatGPT to expedite the event planning, marketing, and content creation processes. ChatGPT has generated a ton of buzz over the last several months, but it’s not the only generative AI tool on the market.
Criteria To Analyze Best Whova Alternatives To explore different Stova alternatives, we’ll consider the following key comparison indicators: Industry Niche and Scope Although, in most cases, event software providers cater to multiple industries, some brands focus on developing solutions for specific sectors.
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