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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers. Event Leadership Institute. Gallus Events.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
On Track Tahira Endean The umbrella tracks for educational content are the same as the categories featured at IMEX Frankfurt in May. Instead, the Wellbeing Wheel will integrate wellness education, morning meditation and end-of-day reflections about everything from nutrition to sleep into the content conversations.
Meetings and Conventions is a publication for those planning events in associations, corporations, independent planning companies. The digital magazine provides news and research for meetings professionals who depend on new ideas and ongoing education. EventMarketer. Good thing there’s EventMarketer.
Here are some useful takeaways from the day’s educational sessions. In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness. Everyone has help along the way.
After all, being an events professional requires as much continued education as any other gig out there. In this event planning presentation, Jeff lays out how conferences can shift from a market-share environment to a mind-share experience, spurring increased collaboration among participants. We know we couldn’t have!
Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between event technology and the event planner. Powered by Liz King Events, Techsytalk features articles, educational opportunities, The Event Hustler Show, and more.
Independent Planner Education Conference (IPEC) Jan. The IPEC program for independent planners provides the perfect mix of education, networking and meetings with suppliers, with options for hosted and nonhosted buyers. 12-15, 2024 Austin, TX Catersource + The Special Event is the only annual event of its kind.
If you want to prioritize professional development for your events team — or simply for yourself — here are five things to keep in mind. Commit To Continuous Education. If your goal is to grow as an event professional, you need to change your mindset and embrace a commitment to continuous education. Event Industry News
NickBorelli Nick Borelli is the leading eventmarketing and social media expert in the game. He currently heads up Borelli Strategies, where he shares advice with event planners and is a contributing writer to Event Manager Blog . Dahlia is an event technology evangelist, speaker and educator.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Embracing Diversity.
“Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz GlobalEvents (MGE). Event Design Comes Down to 4 Attendee Types. Let’s look at some examples of how you can do this using the four reasons I outlined above: education, business, networking and “the party.”.
The Hot Hospitality Exchange podcast follows the experiences and perspective of Sabrina Meyers, an event manager and MICE vlogger. Listen to interviews with event professionals around the globe on various different industry topics within the globalevents industry. Not travel or events related but I LOVE this podcast!
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. We’ve got plenty of simple lead retrieval strategies and tips you can use to get inspired for your next event. It would be best if you delivered a mix of education, promotion, and fun, all tied into your initial campaign.
Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between event technology and the event planner. Powered by Liz King Events, Techsytalk features articles, educational opportunities, The Event Hustler Show, and more.
I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of globalevents at HelmsBriscoe.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.
Stova operates in the event management software industry, catering to a diverse range of clients, including corporate event planners, non-profit organizations, educational institutions, and government agencies. Eventtia serves as an events strategy partner, assisting retail brands in developing planning ecosystems.
The firm prides themself on breaking traditional boundaries that exist in formal event settings such as for corporate gatherings or educational seminars. They have a way of bringing the brand closer to the consumer and does so by designing creative event sets that aim to build relatable and personable experiences. TAG events.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. For many associations, events are key strategies for member outreach and growth. To increase event attendance, yearly conferences must consistently achieve their goals for growth and evolution. Network at other events.
ESPA Annual Conference January 20 - 22, 2023 – Pittsburgh, PA The Event Service Professionals Association (ESPA) is dedicated to elevating the event and convention service profession. Through education and networking, members learn vital skills to be more effective in their pivotal roles, while building career-long connections.
Event planning is a lucrative and evergreen career choice. The globalevent management market is estimated to be worth $6.36 With the rapid growth in the event industry, now is the time to get certified and propel your career. Certified Special Events Professional (CSEP). Fee Structure. Exam fee $475.
Let’s review the type of events you’ll see in this list: Conferences : Conferences are large-scale events that bring together people in the same industry to learn more about marketing. Expos : A globalevent that strives to promote progress and foster cooperation. EducationEvents and Conferences.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for globaleventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
Let’s review the type of events you’ll see in this list: Conferences : Conferences are large-scale events that bring together people in the same industry to learn more about marketing. Expos : A globalevent that strives to promote progress and foster cooperation.
Your ability to estimate how much this will cost will depend mainly on the venue of your corporate event. Marketing & PR Marketing is an important aspect of any event. Headcount Planning Tools for a GlobalEvents Team Success in events is 50% event planning and 50% event talent aligned against the plan.
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, eventmarketer, or event influencer, these leaders are redefining the events industry from top to bottom.
In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern eventmarketing with drones and augmented reality. Photo source: EventiveMarketing.
By aligning an engaging and location-relevant corporate theme with their customers brand, AgencyEA created a successful event that will be replicated in 2019. National Parks Turned Conference Photo source: Salesforce Salesforce went all-in with their trailblazersa nickname given to Dreamforce attendeestheme at their Dreamforce conference.
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