Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. CMM (Certified Meeting Management) by MPI.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

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Event Marketing Marketing Marketing B2B 98

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. CONTINUING EDUCATION UNITS MADE EASY.

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Benefits Attendee Registration Event Apps 303

Eventbrite

AUGUST 13, 2021

Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. Having an event marketing plan doesn’t have to involve soulless ad copy. In doing so, your organization’s following grows and donations increase. Whether you’re […].

Event Marketing 98

Event Marketing Organization Marketing Marketing 98

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Convene by PCMA

JANUARY 24, 2022

In-person attendees prioritize exhibits and networking while virtual attendees prioritize education sessions and keynotes. What does this mean for your event-marketing strategy? Are there untapped markets and gaps in your data you haven’t considered? The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What do you hope to achieve with your event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

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Event Marketing Marketing Marketing Social Media 98

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. If all this planning is making you dizzy, it’s best you use our free event planning checklist to guide your way. The Six Event Conferences You Need to Keep in Your Calendar.

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Proposal Marketing Marketing Social Media 201

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Educate and Delight Customers.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. Already, it’s been a useful problem-solver when it comes to debugging and an excellent educator — I’m learning functions and new coding languages faster because it explains things in such logical, simple formats.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. In fact, according to a recent Bizzabo survey, 98% of event organizers plan to host at least 1 in-person event in 2023 and 85% plan to host 3+ in-person events. .

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

MAY 24, 2023

That said, email marketing success is possible when you craft an email around a goal, such as generating event registrations or downloading a new piece of content. More than ever, event marketers are challenged to stand out. Share: Hosting an event and want to extend your reach? Submit it to our event directory !

Event Marketing 98

Event Marketing Marketing Marketing Affiliate 98

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.

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Planner Meeting Regulations Insurance 233

Endless Events

APRIL 23, 2021

Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. This becomes an increasingly more exciting concept with the advent of virtual and hybrid events.

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Events Social Media Virtual Events Audience 316

Smart Meetings

FEBRUARY 2, 2024

Continuing Education “In my early career,” Murakami says, “I found mentors and role models that ‘looked like me’ to be limited. In addition to the CMP, he holds the GTP, GLP, CMM and DES designations. Many of these connections have remained throughout the years.” Where is He Now?

Education 264

Education Hospitality Certification Networking 264

Smart Meetings

MARCH 25, 2024

A Citywide With a Purpose While the emphasis will be once again on empowering attendees with education about how to manage events more efficiently, it will roll out against the backdrop of a city steeped in deep cultural and historic heritage and a fun San Antonio Riverwalk option for getting out and about.

Trade Show 243

Trade Show Networking Vendor Education 243

Endless Events

OCTOBER 5, 2018

The Many Challenges of Event Marketing. Putting a finger on the exact contribution of events to a brand’s bottom line isn’t easy, especially when you are using several strategies rolled into one comprehensive campaign. The venue is essential to your event’s success but choosing the right one is never a walk in the park.

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Social Media Trade Show Automation Events 232

Social Tables

APRIL 16, 2019

After all, being an events professional requires as much continued education as any other gig out there. The DNA of events will change as face time becomes more precious – Influencer marketing will play a huge role in driving attendance as a result, while “festivilized” experiences become the new standard for large events.

Planner 120

Planner Management Marketing Marketing 120

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. Discover 5 event planner marketing strategies you need to know: 1. This is the starting point for all of your marketing efforts. .

Planner 148

Planner Marketing Marketing Social Media 148

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Are they interested in trade show education or conference learning and content ?

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Endless Events

NOVEMBER 9, 2020

Is it all about the amazing content and educational value? Of course, there are key virtual event platform features we believe every experience should include. However, the world of virtual events is as new to attendees as it is to planners. When it comes to planning, your goals should be the compass guiding your every decision.

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Virtual Events Platform Registration Events 364

Bizzaboo

JULY 12, 2022

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Endless Events

JULY 31, 2020

Okay, so this blog post isn’t the FULL guide, but we wanted to give you all a little taste of what you can expect from our brand new handbook on virtual events. I know I sound biased, but this might just be the only virtual event guide you’ll ever need! Back To The Basics: Storytelling For Virtual Events.

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Virtual Events Events Online Booking 317

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Convene by PCMA

MARCH 25, 2024

Evangeline Leong, founder and CEO of Kobe Global Technologies, will speak April 15 at PCMA APAC’S The Business of Events in Singapore. Before Evangeline Leong founded Kobe Global Technologies, an international creator marketing agency based in Singapore, she had to “unlearn” a lot of what she thought she knew about digital marketing.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

MeetingsNet

DECEMBER 15, 2023

While the average annual salary is $97,130 for the nearly 850 business-event planners who responded to a fall 2023 survey by Convene, the publication of the Professional Convention Management Association, the salary range is fairly wide for planners based on a number of factors. Three percent identify their organization as “other.”

Certification 111

Certification Planner Marketing Marketing 111

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Smart Meetings

NOVEMBER 9, 2018

Sales and marketing teams are hungry for leads and the more data attached to these leads, the better. We’re talking about the attendees of your company’s in-person events. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales.

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Registration Prospect Contracts Contracts 203

Convene by PCMA

OCTOBER 31, 2022

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. As such, a dedicated team of international marketers, a healthy budget, and a sustained strategic approach were directed at this goal.

Marketing 98

Marketing Marketing Retail Public Relations 98

Smart Meetings

MARCH 18, 2022

Well-trained staff don’t need as much training and you can usually trust them to go into the trade show and one-to-one engagement without extensive education. Frank Derby is a Las Vegas-based event marketing strategist and communications expert working with GoldenMFG.

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Trade Show B2B B2C Training 246

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Social Media 156

Social Media Audience Events Media 156

Smart Meetings

JANUARY 12, 2023

PCMA’s Convening Leaders gathered 3,300 meeting professionals in Columbus, Ohio, for three days of education, networking and some transformative ideas. PCMA acquired Event Marketing Association-UK, a community of more than 800 corporate event marketing professionals from the United Kingdom.

Panel 228

Panel Publishing Networking Conference 228

Convene by PCMA

FEBRUARY 24, 2025

Different platforms serve different purposes and audiences: TikTok is used for discovery, Instagram for engagement, YouTube for education, and X for real-time updates. But its not only about using multiple platforms, its about how they are used. A strong strategy aligns platform purpose with content type to maximize impact.

Social Media 101

Social Media Media Platform Public Relations 101

Smart Meetings

AUGUST 23, 2023

On Track Tahira Endean The umbrella tracks for educational content are the same as the categories featured at IMEX Frankfurt in May. Instead, the Wellbeing Wheel will integrate wellness education, morning meditation and end-of-day reflections about everything from nutrition to sleep into the content conversations.

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Trade Show Panel Technology Technology 246