Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Share memorable quotes or statistics from keynote presentations or educational sessions.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

DECEMBER 11, 2024

Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international event marketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

AUGUST 16, 2021

Across the board last year, virtual education was a hit, while virtual marketplaces fell flat. And then decide how you can make that happen with high-value content that will keep your international prospects engaged — and that much more committed to make the journey to your event in 2022. Determine your purpose.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

OCTOBER 9, 2023

Or putting more of an emphasis on “who’s coming” to create FOMO and less on technical education sessions that typically sell out early. The point is, maximizing last-minute registration requires a concerted effort to assess registration trends and marketing activities and aligning tactics to address gaps in both.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

JUNE 30, 2022

At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering. workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

JANUARY 19, 2024

These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Consider offering … Docent-led tours of the exhibit hall.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations.

Management 98

Management Advertising Events Consulting 98

Convene by PCMA

OCTOBER 13, 2024

View this post on Instagram A post shared by CLA (@thelaundryassociation) Create Relevant, Entertaining Content To stay competitive with other posts on social-media channels, 70-80 percent of video content should focus on educating or entertaining an audience.

Social Media 52

Social Media Media Retail Public Relations 52

Convene by PCMA

FEBRUARY 18, 2025

Make your new branding the filter for all to follow If done right, a new brand should serve as a compass that guides everyone on an event team, including exhibitor sales, education, communications, and more. Ultimately, an identity was created that truly reflected the essence of the new brand.

Public Relations 52

Public Relations B2B Events Advertising 52