Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

APRIL 23, 2021

Let’s take post-event marketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.

Events 316

Events Social Media Virtual Events Audience 316

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Bizzaboo

FEBRUARY 27, 2025

Measure your success : Keep an eye on metrics like social media buzz, event turnout, and lead conversions. Using an event management software like Bizzabo helps brands collect real-time event data analytics to optimize activations and maximize ROI. A gamified event? What kind of experience would excite them?

Audience 95

Audience Social Media Attendee Promotion 95

Endless Events

OCTOBER 19, 2018

Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers. Event Leadership Institute. Gallus Events.

Trade Show 333

Trade Show Events Planner Trends 333

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z?

Social Media 156

Social Media Audience Events Media 156

Endless Events

SEPTEMBER 16, 2020

And on the same note, assuring that this audience is educated about the Internet needs on their side is paramount. Virtual event platforms have experienced a boom in the demand, which means there’s plenty of choice for planners. Going For The Wrong Platform. Share surveys, ask for opinions, make them feel heard.

Rehearsal 358

Rehearsal Virtual Events Audience Sponsors 358

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What do you hope to achieve with your event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Biggest Takeaways.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Endless Events

MAY 14, 2018

But if you are looking for must-go-to ones, we have six events to start you off. This June, there’s the MPI World Education Congress and the Haute Dokimazo, the latter of which is a completely different experience limited only to 100 attendees. There’s also the CEMA Summit, ILEA Live, IMEX America, and SPINCon later this year.

Proposal 201

Proposal Marketing Marketing Social Media 201

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Event Registrations. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

AUGUST 7, 2023

All of that helps us get a clearer picture of who we’re targeting, which is essential for achieving our — and our clients’ — goals.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

SEPTEMBER 11, 2019

If they’re attending this event because they’re looking for a mentor, a mentoree, education, et cetera, or they’re introverted, they’re extroverted, they’re hybrid. They don’t understand at the senior level new technologies, social media, that kind of stuff.

Attendee 275

Attendee Social Media Marketing Marketing 275

Endless Events

JULY 25, 2018

An engaging conference speaker should be a captivating storyteller in the way they present your event’s content. They should magnetize the audience with their story, all while educating the audience. The people that frequently attend events are those that want to learn and be a part of the process. Promote Promote Promote!

Speakers 221

Speakers Conference Audience Event Apps 221

Convene by PCMA

NOVEMBER 18, 2024

The same went for other single-use items used for corporate event marketing, like furniture. Composting is usually so easy to bring on site, as well as recycling,” Analog Events founder and CEO Jordan Kaye said, and it’s very easy to quantify. Make your messaging a visual part of your event.

Vendor 59

Vendor Sustainability Events Education 59

Endless Events

MAY 19, 2020

For example, an event app might suggest an event marketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . We will also see a rise in using recycled materials for event design.

Virtual Events 334

Virtual Events Trends Events Communications 334

Convene by PCMA

DECEMBER 11, 2024

Anjia Nicolaidis, group director, international strategy AI technology will address two of the biggest challenges in international event marketing analyzing complex patterns in global audience market data and achieving genuine cultural relevance at scale.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

MARCH 25, 2024

Kobe’s patented AI technology helps pair brands with relevant social-media influencers/content creators to leverage the influencers’ ability to broadcast brand messaging to millions of users. When I got to know how marketing shifts perception, which brings the world to new realities, I was hooked.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Social Tables

APRIL 16, 2019

After all, being an events professional requires as much continued education as any other gig out there. Which is part of why, here at Social Tables, we believe “every day is a school day.” Looking for an event marketing ppt? We know we couldn’t have!

Planner 120

Planner Management Marketing Marketing 120

Social Tables

AUGUST 4, 2017

The inspiration for your events can come from just about anywhere: event planning magazines, colleagues, other events, or social media. By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. Event Marketer. Sourcing a venue or supplier?

Event Planning 117

Event Planning Trade Show Events Trends 117

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Social Tables

OCTOBER 20, 2022

It explains who you are, what you stand for, what you do, and should be the keystone of your webinar marketing campaign. You may be developing a webinar on behalf of a brand, product, company, organization, or to provide instruction and educate your audience. leading up to the event. Practice the presentation in advance.

Registration 158

Registration Virtual Events Advertising Social Media 158

Social Tables

JUNE 17, 2021

These are called customer personas , and they help shape your event planner marketing strategy in many ways. By knowing your ideal customer, you can determine the images to feature on your website, the social media channels to focus on, where to spend your advertising budget, and which event trends will be important for your business.

Planner 148

Planner Marketing Marketing Social Media 148

Endless Events

NOVEMBER 15, 2019

For example, an event app might suggest an event marketer go to a content creation workshop. . Attendees will feel the event is catered to their needs while planners can rest assure they are creating an engaging experience for all in attendance. . We will also see a rise in using recycled materials for event design.

Trends 314

Trends Events Communications Communications 314

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Share memorable quotes or statistics from keynote presentations or educational sessions.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Social Tables

MAY 14, 2019

For example, if the purpose of the event is to promote a new product, the measure of success is most likely going to be the number of leads generated for your sales team. While for an event where the purpose is to educate, a key measure of success will likely be how well content translates into attendee engagement.

SEO 141

SEO Proposal Sponsors Events 141

Bizzaboo

SEPTEMBER 13, 2018

In this article you’ll find tried-and-true themes, enterprise level events, and never-thought-of-before corporate events. Think of events that feature everything from mundane items like dishwashers and containers, to uber-modern event marketing with drones and augmented reality. Photo source: Eventive Marketing.

Events 133

Events Social Media Retreat Production 133

Endless Events

APRIL 4, 2023

For virtual events, create unique networking rooms where people can sit at virtual tables for video or text-based chats with other attendees. Promote Your Event Where is your audience? Market your event where more pharma folks will see it. Endless Events offers end-to-end event management for pharmaceutical companies.

Events 156

Events Speakers Audience Promotion 156

Social Tables

JANUARY 2, 2019

To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.

Speakers 155

Speakers Website Events Attendee 155

Bizzaboo

DECEMBER 4, 2024

Keeping the question open-ended will help educate you on exactly what the sponsors found valuable. If the responses are good and the event ROI was high, you could also use these answers as proof demonstrating to future sponsors your sponsorship opportunities are a great investment.

Sponsors 105

Sponsors Speakers Attendee Virtual Events 105

Eventtia

MAY 25, 2023

Looking for more ways to increase the number of registrations or ticket sales for your events? Or are you an event planner looking to improve attendee engagement in your next event? However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.

SEO 62

SEO Event Marketing Marketing Marketing 62

Social Tables

OCTOBER 6, 2018

.” For these reasons, millennials value networking over almost any other aspect of events. For the Post-Masters (aka Instagram-savvy social media mavens), the team rounded up recommendations of local entertainment and provided picturesque backdrops that screamed photo-op. labor force at 35%.

Trends 157

Trends Meeting Trade Show Events 157

Bizzaboo

AUGUST 17, 2022

Brand activation is a relatively new term in the marketing world, becoming popular within the last few years. It plays a crucial role in any multi-touch event marketing plan. We live in a social media-driven world. Make Your Event Exclusive: Radius. . Radius knows a thing or two about B2B event marketing.

Audience 105

Audience Social Media Promotion B2B 105

Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Embracing Diversity.

Planner 90

Planner Social Media Events Site Selection 90

Social Tables

OCTOBER 6, 2018

.” For these reasons, millennials value networking over almost any other aspect of events. As a demographic, they also value experiences over material goods, want to share those experiences (usually via social media), have higher technological literacy, and are 62% more likely to travel then their generation X counterparts.

Meeting 158

Meeting Trade Show Events Social Media 158