Endless Events

APRIL 23, 2021

Let’s take post-event marketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.

Events 316

Events Social Media Virtual Events Audience 316

Endless Events

OCTOBER 19, 2018

Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers. Event Leadership Institute. Gallus Events.

Trade Show 333

Trade Show Events Planner Trends 333

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What do you hope to achieve with your event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Endless Events

AUGUST 24, 2020

Some parts of an in-person event are actually rather easy to replicate in a hybrid or virtual setting. However, when it comes down to sponsors and exhibitors, the name of the game is hardly the same. Because this week, we’re bringing back the Event Tech Podcast. Well, not anymore!

Trade Show 320

Trade Show Virtual Events Events Proposal 320

Social Tables

MAY 14, 2019

For example, if the purpose of the event is to promote a new product, the measure of success is most likely going to be the number of leads generated for your sales team. While for an event where the purpose is to educate, a key measure of success will likely be how well content translates into attendee engagement.

SEO 141

SEO Proposal Sponsors Events 141

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Endless Events

FEBRUARY 16, 2023

The people in favor of protesting it, whether they’re protesting by not attending or lobbying your community, sponsors, executives, or your stakeholders,” explains Deanna. “I Anytime we try something new, you must educate your attendee on why you’re doing it. And then you also have to educate them on how to be safe.”

Trends 177

Trends Events Preparation Education 177

Bizzaboo

JUNE 20, 2022

Without a deep history to draw from, it can be hard to know what attendees, sponsors, and organizers might be willing to spend. How do you build a virtual event pricing strategy? It’s also possible a sponsor partner would see it as an opportunity to put their stamp on something unique and memorable. Who should pay for what?

Virtual Events 87

Virtual Events Sponsors Certification Events 87

Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Repurpose Event Content. Share memorable quotes or statistics from keynote presentations or educational sessions.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Endless Events

APRIL 4, 2023

Market your event where more pharma folks will see it. Use targeted pay-per-click ads, email marketing, social media, and influencer partnerships to get people talking. If you have sponsors for this event , ask them to promote the event to their audience as part of the sponsorship deal.

Events 156

Events Speakers Audience Promotion 156

Social Tables

JANUARY 2, 2019

To drive attendance for your event, highlight its location and all it has to offer in marketing, such as emails, website, and invites. Emma’s Marketing United incorporates the growing city of Nashville into its event. Marketing United takes place at Nashville’s Country Music Hall of Fame & Museum.

Speakers 155

Speakers Website Events Attendee 155

MeetingsNet

JUNE 10, 2020

. • How revenues raised from sponsors and exhibitors will transition to a virtual environment. • The event’s perceived value to attendees: A purely educational event could have a similar value to attendees whether it’s online or live, but a networking event might not. •

Conference 94

Conference Retail Online Sponsors 94

Bizzaboo

NOVEMBER 14, 2022

In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. What Event Sponsorship Is.

Sponsors 98

Sponsors Events Virtual Events Website 98

Bizzaboo

JULY 12, 2022

you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Bizzaboo

OCTOBER 18, 2023

Whether it’s a corporate conference, an educational seminar, a trade show, or a social gathering, event manager software is the backbone that supports the creation of memorable, well-organized events that meet their objectives and delight all participants. Chat Channels The best events are interactive.

Management 110

Management Sponsors Registration Speakers 110

ITA Group

NOVEMBER 17, 2020

Many meeting organizer debates are currently taking place on whether a virtual conference can bring as much ROI to sponsors as an in-person conference. There are pros and cons to both types of events, but putting on your event marketing hat a little differently can help drive home the best return. Mark Fisher.

Sponsors 62

Sponsors Virtual Events Advertising Platform 62

Bizzaboo

OCTOBER 3, 2022

The more creativity an event planner possesses, the easier it will be to create authentic experiences that stand out from other events. For this reason, being able to multitask is a prerequisite to finding success as an event professional. Commit To Continuous Education. Event Industry News . Event Marketer .

Certification 98

Certification Events Event Planning Communications 98

Endless Events

MARCH 1, 2019

Lindsay is the CEO of Nifty Method Marketing & Events and the Vice President of Marketing & Partnerships at Pathable. Lindsay is a lively event professional armed with a very diverse background in the events industry and specializes in topics such as inbound and event marketing, attendee engagement , and so much more.

Meeting 184

Meeting Booking Attendee Marketing 184

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Skift Meetings

JUNE 28, 2022

Event professionals are exceptionally well placed to design engagement opportunities that will capture valuable data for presenting partners, sponsors, and exhibitors alike. Something as simple as using the top sponsor’s brand name as a password for a big-ticket presentation can deliver real proof of ROI.

Planner 93

Planner Sponsors Registration Events 93

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers. Or experimenting with SMS (texting) as a means of promoting a one-day flash sale.

Registration 105

Registration Publishing Public Relations B2B 105

Stova

MARCH 17, 2023

The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

Maritz Global Events

MARCH 3, 2020

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. A lot goes into crafting the ultimate event experience. Putting a successful event together means a lot of moving parts. There are a lot of things event planners need to be ready for. Data Protection.

Planner 90

Planner Social Media Events Site Selection 90

Convene by PCMA

FEBRUARY 25, 2022

“The leads became less about geographical analysis and more about looking for newer entrants into the industry as an untapped market. We simply focused on a solution that drove more of the right audience so their exhibitors and sponsors achieved the right mix of buyers on the show floor.”. Data and DEI.

Trade Show 98

Trade Show Registration Online Events 98

Bizzaboo

SEPTEMBER 4, 2023

Yet in an era of tightening budgets, securing sponsors is harder than ever. Event Organizer State of in-person B2B conferences survey In this piece, we examine the benefits of event sponsorship , how to increase sponsorship revenue, and some helpful event sponsorship ROI scenarios.

Sponsors 52

Sponsors Seminar B2B Events 52

Bizzaboo

NOVEMBER 28, 2022

Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . Sponsor management tools: sponsor management , lead management, and scoring tools.

Event Technology 98

Event Technology Technology Technology Registration 98

Bizzaboo

OCTOBER 11, 2023

Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.

Event Technology 105

Event Technology Technology Technology Registration 105

PlannerWire

OCTOBER 10, 2019

We have interacted on the Twitters and the Facewalls since like forever, but, we had never had a chance to meet in actual “real world” but that all changed at the MPI World Education Congress in Toronto this past June… In fact, it went down just like this… Fun morning with these guys! and @tessvis in da house!

Registration 52

Registration Events Advertising Sponsors 52

Eventtia

DECEMBER 13, 2023

For example, Eventtia caters to luxury, retail, and education. When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, event marketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics.

Registration 62

Registration B2B Retail Platform 62

Smart Meetings

DECEMBER 8, 2021

I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of global events at HelmsBriscoe. That means liability falls most heavily on the venue, not the planner.

Insurance 130

Insurance Planner Trade Show Attendee 130

Maritz Global Events

JUNE 17, 2019

“Great experience design is rooted in empathy,” according to Tim Simpson , brand & engagement strategist at Maritz Global Events (MGE). Event Design Comes Down to 4 Attendee Types. Understanding and delivering on what that mix is at the persona or even individual level will add great value to your event design.

Event Design 75

Event Design Events Networking Attendee 75

Eventtia

MAY 27, 2024

Some platforms, like Eventtia, have strong client bases in sectors such as enterprise, luxury retail, and education. Healthcare: Assisting organizations in managing medical conferences, training events, and patient education workshops. Understanding each provider’s expertise is crucial to find the best Cvent competitors.

Registration 62

Registration Retail Platform B2B 62

Convene by PCMA

MAY 3, 2022

Things like ease of use for the learner, but no reporting for the provider, defeat the entire educational design. Lack of data analytics will leave your sponsors and exhibitors feeling a low ROI on their investment. This session will delve into the key questions you should ask before venturing into new avenues of event technology.

Event Technology 52

Event Technology Technology Technology Sponsors 52