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Running a tradeshow both an art and a science. Aligning all aspects of your show from getting the right venue, to publicity, to staffing is a job for professionals. You may only get the chance to get an annual show right once a year, so it is essential that you get it right. Customer Service Enhancement. Team Morale.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers. Event Leadership Institute. Gallus Events.
The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or eventmarketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. CMM (Certified Meeting Management) by MPI.
A Citywide With a Purpose While the emphasis will be once again on empowering attendees with education about how to manage events more efficiently, it will roll out against the backdrop of a city steeped in deep cultural and historic heritage and a fun San Antonio Riverwalk option for getting out and about.
The Many Challenges of EventMarketing. Putting a finger on the exact contribution of events to a brand’s bottom line isn’t easy, especially when you are using several strategies rolled into one comprehensive campaign. The venue is essential to your event’s success but choosing the right one is never a walk in the park.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events.
Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry tradeshow arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.
“But I think as we’re moving forward, we’re seeing 3D tradeshow platforms where you can have a virtual version of your stand and things like that. Which is getting slightly closer to what we’re used to in terms of a physical tradeshow.
Post authored by Rachel Stephan, EventMarketing Strategist, sensov/ eventmarketing. When it comes to tradeshow lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. It throws a wrench in their tradeshowmarketing routine.
Have you made resolutions for your 2023 event planning? With the return of in-person tradeshows and conferences, eventmarketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Eventmarketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What do you hope to achieve with your event?
Meetings and Conventions is a publication for those planning events in associations, corporations, independent planning companies. The digital magazine provides news and research for meetings professionals who depend on new ideas and ongoing education. Want event planning magazine content digitally? TradeShow News Network.
And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of tradeshows and conferences something no local gathering or online option can match.
If eventmarketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and eventmarketing is no exception. Are they interested in tradeshoweducation or conference learning and content ?
Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B eventmarketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B eventmarketing? B2B eventmarketing is essential for many reasons.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between event technology and the event planner. Powered by Liz King Events, Techsytalk features articles, educational opportunities, The Event Hustler Show, and more.
Forbes uses diagramming software to create industry-leading events. At the Forbes Under 30 Summit, more than 7,000 entrepreneurs and young leaders came together to experience the cutting edge of both education and entertainment. The Boston event, now in its fifth year, has countless moving parts.
Here are some useful takeaways from the day’s educational sessions. In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
Independent Planner Education Conference (IPEC) Jan. The IPEC program for independent planners provides the perfect mix of education, networking and meetings with suppliers, with options for hosted and nonhosted buyers. 12-15, 2024 Austin, TX Catersource + The Special Event is the only annual event of its kind.
C2 aren’t the only ones making professional events feel like bucket-list festivals. At the Forbes Under 30 Summit, more than 7,000 entrepreneurs and young leaders of tomorrow came together to experience the cutting edge of both education and entertainment. Where you meet matters more than ever before.
“The leads became less about geographical analysis and more about looking for newer entrants into the industry as an untapped market. New this year, the in-person show also will be extended into a digital experience “with attendance open to all registered buyers,” Bonifati said, adding that details will be announced at a later date. “We
“The Meetings Show Asia Pacific represents a watershed moment for the MICE industry throughout the region and globally,” said David Blansfield, Executive Vice President and Group Publisher, Northstar Travel Group. The quality of appointments is better than some of the other tradeshows I’ve been to.
For those interested, CIC offers a Healthcare specific CMP certification , which is designed to educate planners in the healthcare industry. CSEP: Certified Special Events Professional What Is CSEP Certification? CTSM: Certified TradeShowMarketer What Is CTSM Certification? Learn more: CMP 2. Learn more: CEM 9.
I have found that the men at the event treat me differently once they’re under the influence—and it’s not a good difference,” in the words of Rachel Dobbs, director of global events at HelmsBriscoe. Meeting planners do have a reasonable duty of care,” responds John S.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the EventMarketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. Bolt Marketing Group.
Some platforms, like Eventtia, have strong client bases in sectors such as enterprise, luxury retail, and education. Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis.
Whether you’re planning a flagship conference event, tradeshow, or intimate sales kickoff, staying on top of the latest developments in the event industry is not just important — it’s table stakes. It equips you with the knowledge and insights to ensure your events align with current trends and expectations.
Autonomous Events? What tech developments from CES mean for event organizers. It's a bit ironic that the largest collection of digital technology is displayed in a traditional tradeshow setup at CES LINK [link] each year. Here are a few products from CES that should get organizers thinking.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. 21st Century Expo Group, Inc.
Techsytalk Techsytalk is a digital platform with more than 550 members that bridges the gap between event technology and the event planner. Powered by Liz King Events, Techsytalk features articles, educational opportunities, The Event Hustler Show, and more.
For many event organizers, virtual events present a new opportunity for overstepping the hurdles of social distancing and engaging audiences around the world. Planners have already made their intentions clear, with 93% of eventmarketers already planning to incorporate virtual events into their strategy in 2021 and beyond.
Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?
Some of the more common event projects include weddings, private parties and company dinner and dance. However, there is also a large market for formal corporate events such as tradeshows, seminars and product exhibitions.
While many event management software options serve a broad spectrum of industries, certain brands may have a notable client base in specific sectors. For example, Eventtia presents a varied portfolio concentrated on luxury and retail consumers and long-term clients in the education sector.
Criteria To Analyze Best Whova Alternatives To explore different Stova alternatives, we’ll consider the following key comparison indicators: Industry Niche and Scope Although, in most cases, event software providers cater to multiple industries, some brands focus on developing solutions for specific sectors.
Criteria To Analyze Best Whova Alternatives To explore different Stova alternatives, we’ll consider the following key comparison indicators: Industry Niche and Scope Although, in most cases, event software providers cater to multiple industries, some brands focus on developing solutions for specific sectors.
Although the vast majority of event management software serves a wide variety of industries without discriminating against any of them, some brands have a significant client portfolio from specific industries. Also, it includes long-term clients from the education industry.
Whether it’s a corporate conference, an educational seminar, a tradeshow, or a social gathering, event manager software is the backbone that supports the creation of memorable, well-organized events that meet their objectives and delight all participants. EventMarketing Software Must-haves 18.
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