This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Plenty of things about planning a virtualevent cause stress and confusion. And as virtualevents kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. Is it all about the amazing content and educational value?
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtualevents in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtualevents!
Together with the rest of the world, she had to make a quick pivot to virtualevents last year. As a marketing leader, she focuses on marketingvirtualevents. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to!
The Best of the Best: Virtual Resource: VirtualEvent Guide – All-In-One Free Book! Let’s Discuss: So, What Is A Hybrid Event, Really? ?? We created the ultimate VirtualEvents Handbook ! A single resource for everything you need to know about virtualevents (9-minute read).
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
With a pandemic sweeping the world and in-person events canceled, it seemed like all was lost. But if there’s one thing event professionals are known for it’s being flexible. Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. No Broadcast Quality. Obviously, it isn’t.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. CONTINUING EDUCATION UNITS MADE EASY.
Let’s take post-eventmarketing, for example. Whether you’re looking to keep people interested after the fact, trying to create hype for an upcoming event, or simply want to keep engaging with your attendees once the event is over, video assets are your new BFF. Put Your Videos Out There.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Thinking back to March, Matthew wasn’t very impressed with the industry’s first attempts at virtualevents. “The early events that I was attending back in March this year, they were almost fancy versions of just webinars. It was a video presentation and a load of attendees listening.
The most authoritative list of 2021 virtualevents and conferences on the internet. Virtualevents are nothing new but—as we discuss in our comprehensive guide to coronavirus and events —we're seeing many organizers pivot from in-person to digital. VirtualEvents & Conferences in 2021. Start Date.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and EventMarketing Survey Report,” offering a glimpse into what 89 eventmarketers have on their minds and on their drawing boards as the pandemic wears on.
This includes roles like event technology specialists, event registration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
Virtualevents are still new. How do you build a virtualevent pricing strategy? That’s why some virtualevent planners offer downloadable activities to keep the kids busy. Attendees can multitask less and engage more deeply with the virtualevent experience. Who should pay for what?
Successful event strategies depend on stakeholder satisfaction and event surveys are one of the best ways to measure this. Key Objectives of an Event Survey An event survey’s main objective is to gather valuable feedback for your post-event analysis , helping you refine future events and achieve your KPIs.
Data can be a gold mine for eventmarketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
The rise of virtualevents that are free to attend and don’t require any travel. However, the fact that event attendance may be down doesn’t mean eventmarketers should assume their next conference or workshop will be sparsely attended. The key to getting people to your event?
But how do webinar organizers take an idea and transform it into an appealing virtualevent? Which webinar best practices do the most successful virtualevent planners and organizers follow? We cover a variety of webinar best practices that can help new organizers and seasoned virtualevent planners alike.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. VirtualEvent Statistics.
Teresa Al Dente, President & CEO at the Drag Taste virtual experience, spoke with Rachel Moore, Director of Global Campaigns at Hubilo and told the story of their pivot from live to virtualevents. In March 2020, when they had to shut down due to COVID-19, five days later, they developed the virtual experience.
If eventmarketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and eventmarketing is no exception. Are they interested in trade show education or conference learning and content ?
COVID-19 spurs Aventri to partner with three digital-event vendors with expertise in both the corporate and association markets. Aventri, a widely used event-management software platform, has entered into partnerships with three virtual-event companies.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Whether it’s a yoga session, interactive panel discussion or virtual conference, the popularity of virtualevents has exploded and it’s paving the way for new forms of communication and collaboration. To help you get the most out of this, we’ve drawn up this short guide to answer all of your questions on virtualevents.
If an in-person event is still too expensive for your pharma event, opt for a virtualevent instead. All you need is the right event technology platform. Create dedicated areas at your event for networking. Promote Your Event Where is your audience?
And in many cases that is indeed streaming—but the product could be called webinars, experiential communication or video education. And it could be planned by the meeting professional, the marketing manager or the executive assistant. Dahlia El Gazzar, founder of Dahlia+ Agency and host of “ Cut The Sh*T.
Inspire your event strategy with these eventmarketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?
Why are live-streams gaining in popularity on virtualevents? Most of us are no longer strangers to live streams on virtualevents as it has gradually become the new standard in holding large-scale events in the new-normal. Pre-event preparation. What are the right tools and platforms for a livestream?
After all, being an events professional requires as much continued education as any other gig out there. In this event planning presentation, Jeff lays out how conferences can shift from a market-share environment to a mind-share experience, spurring increased collaboration among participants. We know we couldn’t have!
Many meeting organizer debates are currently taking place on whether a virtual conference can bring as much ROI to sponsors as an in-person conference. There are pros and cons to both types of events, but putting on your eventmarketing hat a little differently can help drive home the best return. Mark Fisher.
For those interested, CIC offers a Healthcare specific CMP certification , which is designed to educate planners in the healthcare industry. CSEP: Certified Special Events Professional What Is CSEP Certification? CTSM: Certified Trade Show Marketer What Is CTSM Certification? Learn more: CMP 2. Learn more: CEM 9.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Not sure how to tackle virtualevent sponsorships?
Event technology is any tool, app, or software that helps you plan, execute, and measure an event. Depending on whether you’re hosting an event in-person, are planning a virtualevent, or are combining the best of both with a hybrid event, your event tech stack might look slightly different.
Whether it’s a corporate conference, an educational seminar, a trade show, or a social gathering, event manager software is the backbone that supports the creation of memorable, well-organized events that meet their objectives and delight all participants. EventMarketing Software Must-haves 18.
Curious if event planning certifications can actually help you learn more about the industry or take your career to the next level? Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your eventmarketing career.
Swapcard has been recognized for its innovation and impact on the event industry. It specializes in managing virtualevents, conferences, trade shows, exhibitions, and corporate events. Client case studies highlight Whova’s effectiveness in attendee check-ins, event engagement, and providing additional event information.
Whether it’s to inspire and educate internal teams, increase customer loyalty, drive brand advocacy, or engage deeper inside the channel, corporate events rely on content to drive positive return on their investment. Before virtualevents took hold, dollars were spent on capturing key moments such as the General Session.
Some platforms, like Eventtia, have strong client bases in sectors such as enterprise, luxury retail, and education. Healthcare: Assisting organizations in managing medical conferences, training events, and patient education workshops. Understanding each provider’s expertise is crucial to find the best Cvent competitors.
For example, Eventtia caters to luxury, retail, and education. When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics.
Although many brands have already started building in-house eventmarketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtualevent ideas and bringing them to life to keep up with growing audience expectations. Digital Experiences. Communications.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content