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MPI Academy shares insights into how planners can master their continuing education journey Ah, the continuing education conundrum. Continuing Education with MPI Academy Tim Luepke, director of MPI Academy Once an event producer himself, Luepke now dedicates his time to giving back to the industry with education and advancing careers.
As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet. ” Marketing Virtual Events: Make It Interesting! Your customers are missing.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.
AI, inclusive travel and an engaged workforce were top of mind in Lake Tahoe DMA West took to the new Tahoe Blue Event Center in Stateline, Nevada, this October for its 2023 Education Summit & Vendor Showcase. The post 3 Big Ideas from DMA West’s Education Summit appeared first on Smart Meetings. Be open-minded.
an interactive video streaming and marketing platform. In addition to travel, we extend our virtual touring capabilities across numerous sectors such as news, healthcare, education, sports, events, and real estate. In healthcare, we offer virtual tours of medical facilities and educational content.
Known as The Show for Shows, the education, trade show floor and networking brought together solutions and inspiration. Advanced Education Dedicated content tracks included health, wellness and safety , trade show design and operations. Educator Janet Sperstad received the IAEE Pinnacle Award.
Kentucky Department of Tourism Commissioner Mike Mangeot shared an overview of the current Kentucky Tourism marketing campaign and shared a brand-new video and campaign to promote the wonders of the state. Sports Marketing is an increasingly powerful growth strategy for small and medium sized destinations in the state.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
At events like IMEX America and MPI World Education Congress , we see this shift in action: virtual attendees aren’t just passive spectators but active participants, with real-time Q&As, curated meetups, and interactive content, creating a harmony across physical and digital spaces.
A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.
Credibility in a Competitive Market: The Value of Industry Awards 02 September 2024 In the dynamic world of Destination Management Companies (DMCs), standing out from the crowd isn't just an advantage—it's a necessity. Winning an ADMEI isn't the end—it's the beginning of a powerful marketing narrative. day ADMEI conference.
The layoffs that happened during the pandemic have had a deep impact on today’s market. “A We have this great talent that can’t get into the industry because they don’t have the exact experience, but they have the education, they have the strengths, they have applicable experience,” Judge explained.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
The annual conference plays a key role in AERs broader strategy: strengthening its members, fostering ongoing education, and collectively developing innovative solutions for current and future challenges. No one missed the timed workshops and the classic travel market. registered association).
Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.
” Sign up for the monthly Behind the Bookings newsletter here The bleisure market is growing at an impressive pace, with projections estimating it will reach a staggering $3.5 As such, hotels must recognize and anticipate these hybrid requirements to stand out in a competitive market. We appreciate your support.
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. CONTINUING EDUCATION UNITS MADE EASY. GIVE VALUE TO EXHIBITORS.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
I travel to events to network with my peers,” we are told time and time again, “but my boss will only approve my travel if they see a lot of education options.” “I We can create the right balance of connection and education by adjusting our program formats. I don’t want to approve a boondoggle,” bosses say. You need to design for it.”
If you work in the field of education, you may have heard about the collaborative learning movement, where forward-thinking educators are reinventing the way in which students around the world learn. This is what educator David Jake has suggested: Begin with clearly identifying what you want learning to look like at your event.
With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Most of my work focuses around destination marketing organizations. It’s (about) the data and education. That’s my core client profile.
Strategies for Attracting and Accommodating Smaller Meetings To effectively serve this emerging market, hotels need to adopt a combination of flexibility, personalization, and technological advancements. By understanding these shifts and the clients evolving needs, hotels can position themselves as a go-to partner for smaller-scale events.
Meeting Professional Continuing Education Includes Sustainability Certification Meeting professionals are taking sustainability more seriously than ever before. Look to Events Industry Council (EIC), a leader in event professional continuing education. It includes education around social responsibility and inclusivity.”
In addition, market dynamics and global factors can significantly impact how far a client's budget stretches. DMCs often find themselves in the role of educators, helping clients understand local market conditions and how to allocate their resources strategically.
Telling a Story Beyond its profit-making—which is substantial, the industry made $190 million in 2022 —the city’s agricultural industry is doing much more; its telling a story and educating its locals and visitors. We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says.
“Live webinars in addition to the summits where we do three hours of education, we now teach the majority of all of our certificate sessions online. Whether they can’t afford the time out of the office, they want bite-sized one-hour education, something that they could listen to while they’re driving. The Beginnings.
Connecting the urban city environment and local ingredients is the Ferry Plaza Farmers Market. Operating since 1993 by the nonprofit organization Foodwise, the Farmers Market provides visitors with a taste of a sustainability-focused culinary scene San Francisco has become famous for. Claiming to have “World Famous Lobster Rolls.”
Over the past few months, we’ve been focused on providing all the educational content we possibly could about virtual events. And this is why we’ll begin diving into educational content on the topic, alongside virtual events. What Do I Have To Consider Entertainment & Education Wise?
The integrated marketing agency firm expands across multiple. The Nevada-based entrepreneurs have since grown the business across the state, country and the world; and have expanded service lines to touch all areas of marketing. industries and triples team size in Las Vegas.
Remember how Nokia used to own the mobile phone market and IBM was dominating Apple in the computer market back in the ‘90s? Their very stature in the market can make them focus on retaining the status quo, which by definition is their sweet spot. Continue your education. Learn more and register here.
Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.
Cultural & Heritage Marketing Council. This multicultural event will be an interactive and educational experience to increase awareness and understanding of how cultural tourism is affecting the industry. Cultural & Heritage Marketing Council Cultural Heritage Economic Alliance, Inc. The Travel Foundation and the U.S.
Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. She will also lead all marketing efforts and oversee the county’s implementation of its regenerative tourism approach. She will now lead the Aspen resort’s sales efforts and strategic initiatives.
Continuing Education “In my early career,” Murakami says, “I found mentors and role models that ‘looked like me’ to be limited. In addition to the CMP, he holds the GTP, GLP, CMM and DES designations. Many of these connections have remained throughout the years.” Where is He Now?
On top of connecting, there are so many educational programs, workshops, and amazing keynotes. We partnered with IMEX as education partners for the next few years. Megan Powers of Powers of Marketing ( @meganpowers ). Powers of Marketing. This is the place to be! AWEwomen Click To Tweet. C2International Click To Tweet.
He previously worked at Drift as the VP of Content and Community and at HubSpot as the VP of Marketing. He continues: “HubSpot Academy led me to understand that the academy was started for customer education, retention, and upselling. Mark is the CMO of Airmeet , a leading virtual and hybrid event platform.
It really is about the memories created brick by brick, and this got me thinking… As Destination Marketers, we are not too far off from being a LEGO Designer. One thing I have turned to over the last several years is LEGO and truly getting into enjoying the hours it takes to build something. It just looks a little different.
The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. Growth Marketing Conference. But staying ahead of the curve and living up to their title as innovators, the people behind the Growth Marketing Conference came up with a solution.
Yes, everyone wants to create great content – marketers, writers, astronauts, and, of course, event planners. Delivering educational and relevant material to an actively engaged audience has never been as important as it is now. Content is calling – answer it! You’re Here To Serve The Audience.
Corrada (left) and Don Welsh (right) at Sunset Market In April, DI announced a comprehensive community engagement initiative for its annual convention in Tampa, that would demonstrate how organizations like DI can hold a meeting or convention that goes above and beyond to create positive impact in the destinations where they take place.
She will continue to focus on overall partner investment in marketing programs, education and events. Within this, he will focus on diversifying business sectors, attracting new businesses and strategically marketing and branding the region as a premier location for economic growth and development.
PCMA Canada Chapter West is taking to Vancouver Convention Centre for a breakfast, networking session and a presentation by Kati Quigley, senior director of global industry marketing at Microsoft, titled “How Big Tech Fosters Diversity and Inclusion.”. We look forward to welcoming more meetings and conventions back to the destination.”.
Right out of school, I worked for an association for a few years as their meeting coordinator, working on some smaller events and supporting our large annual meeting and educational conference in conjunction with a large trade show.” ” Event Planning Trends: From Field Marketing To Community Engagement.
You need creative vision, planning and organization, budget management, marketing, promotion, collaboration, adaptability, time management and, of course, the ability to create a memorable experience,” she says. As she prepared to graduate, she took on a role as a marketing coordinator at a major healthcare company.
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