This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Kentucky Department of Tourism Commissioner Mike Mangeot shared an overview of the current Kentucky Tourism marketing campaign and shared a brand-new video and campaign to promote the wonders of the state. Sports Marketing is an increasingly powerful growth strategy for small and medium sized destinations in the state.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.
Promoting your event on social media is a given. Never used LinkedIn for event promotion ? Never used LinkedIn for event promotion ? Photo credit: Marketing Land. Use the platform mainly for educational content, only briefly mentioning your event in passing so as not to come off as being too promotional.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
The annual conference plays a key role in AERs broader strategy: strengthening its members, fostering ongoing education, and collectively developing innovative solutions for current and future challenges. No one missed the timed workshops and the classic travel market. registered association).
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
Make sure your promotional strategy includes: Kimberly Hardcastle-Geddes Location, Location, Location The days of relegating new exhibitors to a “startup” area in the back corner of the show floor are long gone. Evolve, Evolve, Evolve The key to promoting a “what’s new” area at an event is keeping it fresh.
Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.
Meyer is promoted to the role of vice president of government and industry relations. She will continue to focus on overall partner investment in marketing programs, education and events. promotes Pratt to the role of chief business development officer. Cara Pratt Cara Pratt, CSI DMC CSI DMC, Inc.
Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. She will also lead all marketing efforts and oversee the county’s implementation of its regenerative tourism approach. She will now lead the Aspen resort’s sales efforts and strategic initiatives.
Pillet studied culinary arts in Nantes, France, during his hospitality education and went on to hold multiple leadership positions in the hospitality industry internationally. Louisville Tourism has promoted Morgan and Lundy to marketing manager roles and hired Clements as convention sales assistant. Nicholas Pillet.
Thomas Niedermller How did you involve fans and stakeholders in sustainability efforts, and what educational campaigns were implemented to raise awareness about social and environmental issues during and after Euro? In large gatherings like this, promoting awareness and consideration was essential.
The more open you are to educating your audience, the more you’ll be seen as a credible and authoritative source within your industry. Promote Future Conferences. Market your conference directly to other companies and feature your video prominently, so executives have a clear idea of the purpose and benefits of attending.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
If you work in the field of education, you may have heard about the collaborative learning movement, where forward-thinking educators are reinventing the way in which students around the world learn. For inspiration on different seating arrangements to promote collaborative learning, check out Steelcase’s Palette of Place.
As director of sales and marketing at The Ritz-Carlton Portland, Lapsley will lead efforts to build, acquire and maintain talent across all the property’s divisions. She brings extensive experience and a background in key hotel sales roles, which she will draw on as she strengthens the team’s client outreach and market positioning.
Corrada (left) and Don Welsh (right) at Sunset Market In April, DI announced a comprehensive community engagement initiative for its annual convention in Tampa, that would demonstrate how organizations like DI can hold a meeting or convention that goes above and beyond to create positive impact in the destinations where they take place.
It really is about the memories created brick by brick, and this got me thinking… As Destination Marketers, we are not too far off from being a LEGO Designer. One thing I have turned to over the last several years is LEGO and truly getting into enjoying the hours it takes to build something. It just looks a little different.
The integrated marketing agency firm expands across multiple. The Nevada-based entrepreneurs have since grown the business across the state, country and the world; and have expanded service lines to touch all areas of marketing. industries and triples team size in Las Vegas.
This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. Event Marketing Roles : Specialists who promote and market events to target audiences.
Over the past few months, we’ve been focused on providing all the educational content we possibly could about virtual events. And this is why we’ll begin diving into educational content on the topic, alongside virtual events. What Do I Have To Consider Entertainment & Education Wise?
Cultural & Heritage Marketing Council. Promoting the DMO’s DEI strategies and the POPS mission with business-to-business networking is a tangible way to work towards progress in the future. Cultural & Heritage Marketing Council Cultural Heritage Economic Alliance, Inc. The Travel Foundation and the U.S.
The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The 2021 is focused on the theme of ‘Regenerating European Tourism through Culture, Heritage and Creativity’.
Denise has been a part of the BBC team for over 22 years, promoted to Director in 2004 and Vice-President in 2021. Most recently, she has served on ADMEI’s Board of Directors as Director of Conference, Vice President of Strategic Projects, and President-elect focusing on marketing and communication outreach.
Incorporating wellness into events authentically, rather than as a mere marketing strategy, requires thoughtful planning and a genuine commitment to the health and well-being of participants. This promotes physical well-being and mental clarity, energizing participants and fostering a sense of community.
Real accessibility and inclusion for people of color needs to be much broader than having different looking faces on stage or sprinkled in marketing materials to be successful. Intentionally noticing our behaviors creates new markets and opportunities for those that have been “red lined” out of professional opportunities.
Additionally, EIC introduced a new certification for event professionals interested in promoting sustainability and social impact in their organizations and global business events. In the context of trade shows, this means designing the event in a way that minimizes waste and promotes sustainability.
Explore dozens of must-attend education events taking place in 2023, covering a range of fields, including higher education, education administration, education management, and education tech. Education conferences in 2023 will take a new approach with these major shifts in mind.
IHG diversifies and enhances their staff with talented and ambitious employees and the educational institutions have a corporate relationship that can provide opportunities for students in many areas of study to be successful going forward in the world. Students Receive Education, Resources and Connections. IHG Diversifies.
Explore dozens of must-attend higher education and general education events in 2024, including conferences for higher education, education administration, education management, and education tech. Education conferences in 2024 will take a new approach with these major shifts in mind.
She previously served as the resort’s manager for small groups & meetings, having begun with the resort in 2011 as a member of the sales & marketing team. Also promoted within the team is Janiak as regional director of sales. She has held numerous roles in sales and operations for the hospitality industry throughout her career.
Hafer has served in sales and event management and marketing for the past 15 years, most recently as director of group sales at The Beekman, A Thompson Hotel in New York City. Travel Association, Meetings Mean Business Coalition, PCMA Education Foundation and Chautauqua Institution in New York. Tiffany Alves Hafer. Bree DiBernardo.
You need creative vision, planning and organization, budget management, marketing, promotion, collaboration, adaptability, time management and, of course, the ability to create a memorable experience,” she says. As she prepared to graduate, she took on a role as a marketing coordinator at a major healthcare company.
Figuring out how to promote a nonprofit event is tricky. Your events educate attendees about your cause. Having an event marketing plan doesn’t have to involve soulless ad copy. In doing so, your organization’s following grows and donations increase. Whether you’re […].
The Many Challenges of Event Marketing. Likewise, there is no widespread adoption of best practices such as “bottom-of-the-funnel” metrics and even event marketing technologies. June marks the launch of IBTM America and MPI World Education Congress, while October heralds the one-day Event Planner Expo and the famed IMEX America.
What are creative ways to promote an event that everyone else isn’t already doing? Dive in as we unravel the essence of event promotion and unveil game-changing strategies that will capture attention and ignite excitement and anticipation for your event. What is event promotion? It’s all about creative promotion.
Bill Jordan Jordan is director of sales and marketing for The Kimpton Pittman Hotel Dallas. Before her promotion, Bippert worked as Visit San Antonio’s destination experience manager. Ferguson comes from Aramark, where he worked as president and chief operating officer for the company’s higher education program. and Canada.
New Intent is a new organization designed to promote diversity, equality and inclusion (DEI) and environmental advocacy by working with destinations, event strategists and the event supply chain. “I According to a company press release, New Intent will create educational sessions, white papers and knowledge sharing.
Well-trained staff don’t need as much training and you can usually trust them to go into the trade show and one-to-one engagement without extensive education. This means promoting it to the correct people, and ensuring that you have enough stallholders to make a profit. Business Growth.
With the 2024 awards season, ADMEI rolled out three new awards, including a People’s Choice award and two new awards under the achievement category: Best Destination Marketing and Best DEI Initiative, bringing the number of awards to twenty-four.
These events have a lot of educational content, lots of different tracks, or breakout sessions,” he says. ” Stephanie gladly expands on the ways she promotes virtual audience engagement. B2B marketing budgets, and finally, branding. And it also boils down to this concept of permission-based marketing.
As an organization supporting sustainable and beneficial travel, Tourism Cares maintains three funds that support efforts investing in tourism infrastructure, reestablishing tourism after a natural disaster or promoting diversity within travel. Growth in the Ground and the Convention Attendee. Making Sustainable Travel Happen.
What are your marketing and financial goals? Market research can be a powerful tool here. Be educated, ask questions, and look for the best possible deal. Promote Your Virtual Event. Let them promote your event and themselves by sharing what interesting topics they will be discussing. 2 Months Out.
As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content