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2024 KTIA Annual Conference Recap

Advanced Travel and Tourism

Kentucky Department of Tourism Commissioner Mike Mangeot shared an overview of the current Kentucky Tourism marketing campaign and shared a brand-new video and campaign to promote the wonders of the state. Sports Marketing is an increasingly powerful growth strategy for small and medium sized destinations in the state.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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6 Effective Ways to Promote Your Event on LinkedIn by @dancarthy2

Techsytalk

Promoting your event on social media is a given. Never used LinkedIn for event promotion ? Never used LinkedIn for event promotion ? Photo credit: Marketing Land. Use the platform mainly for educational content, only briefly mentioning your event in passing so as not to come off as being too promotional.

Promotion 260
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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296
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Case study: AER Annual Conference 2023, Amsterdam

The MICE Blog

The annual conference plays a key role in AERs broader strategy: strengthening its members, fostering ongoing education, and collectively developing innovative solutions for current and future challenges. No one missed the timed workshops and the classic travel market. registered association).

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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How to Promote First-Time Exhibitors

Convene by PCMA

Make sure your promotional strategy includes: Kimberly Hardcastle-Geddes Location, Location, Location The days of relegating new exhibitors to a “startup” area in the back corner of the show floor are long gone. Evolve, Evolve, Evolve The key to promoting a “what’s new” area at an event is keeping it fresh.