Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Smart Meetings

MAY 26, 2021

When a brand employs these as marketing tactics but isn’t doing much under the surface, that’s classic greenwashing. And that’s why it’s important to research or ask your prospective travel companies about their practices. Park Hyatt Zanzibar is hosting a monthly market with sewing cooperative Sasik Pillows and African artisan Zivansh.

Tourism 246

Tourism Tourism Sustainability Trends 246

The Abbi Agency

APRIL 23, 2021

We believe so strongly in carefully vetting the influencers you choose and in working carefully with them that build value-adding campaigns that we’ve been studying the marketing-influencer relationship for years. Edgewood doesn’t just market a place or its amenities. Edgewood doesn’t just market a place or its amenities.

Social Media 246

Social Media Audience Media Prospect 246

Convene by PCMA

JANUARY 24, 2022

In-person attendees prioritize exhibits and networking while virtual attendees prioritize education sessions and keynotes. What does this mean for your event-marketing strategy? And when it comes to engaging new potential customers, your time and their time are precious — so how do you navigate marketing to them without wasting it? “It

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Social Tables

APRIL 16, 2019

After all, being an events professional requires as much continued education as any other gig out there. The DNA of events will change as face time becomes more precious – Influencer marketing will play a huge role in driving attendance as a result, while “festivilized” experiences become the new standard for large events.

Planner 120

Planner Management Marketing Marketing 120

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. Event marketers should make it possible for would-be participants to justify attendance and get the green light from leadership. The key to getting people to your event?

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. of Prospects Added to Database. # Educate and Delight Customers.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Motivation Excellence

JUNE 7, 2024

Business Issue Our client needed to restructure and unify their approach to build stronger relationships with contractors, increase market share, and boost customer loyalty. They also aimed to provide educational resources, networking opportunities, and better access to company leadership.

Incentives 130

Incentives Prospect Sustainability Production 130

Social Tables

FEBRUARY 9, 2018

How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Step 1: Understand your Venue Marketing Discoverability Influence. Times, they be a changin’. And really, who doesn’t like thinking about pie?

Venue 112

Venue Marketing Marketing Social Media 112

Redfin

DECEMBER 9, 2024

Whether you’re browsing homes for sale in Nashville or apartments in Memphis , Tennessees economic stability supports its housing market. Those considering moving to Tennessee will find vibrant cities, beautiful landscapes, and job prospects in numerous fields. Jobs include music production, marketing, and event management.

Automotive 59

Automotive Manufacturing Healthcare Logistics 59

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Smart Meetings

OCTOBER 12, 2022

An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers. SmartMeetings (@SmartMeetings) October 11, 2022.

Attendee 293

Attendee Airlines Tourism Tourism 293

Gavel International

MAY 24, 2022

Reading Time: 8 minutes Cold Prospecting (Part 1 of 3). Prospecting is, of course, necessary for organizations to find new business. While marketing and advertising may recruit leads, salespeople should still be seeking new opportunities as well. However, prospecting is hard work. Five Intangibles that Convert Prospects.

Prospect 52

Prospect Healthcare Website Social Media 52

MeetingsNet

OCTOBER 16, 2020

That was the overarching message from a panel of destination-marketing executives during an online session hosted by PlanetIMEX this week. Because of the frothy demand in the couple of years leading up to the pandemic, the relationship between destination marketing organizations and event customers had become interesting.

Meeting 116

Meeting Prospect Panel Technology 116

Redfin

NOVEMBER 15, 2024

Whether you’re thinking of buying a house in Boston or renting an apartment in Philadelphia , each city has its own history, bustling job markets, and diverse cultural scenes, yet with distinct personalities. Considering a move to the Northeast?

Culture 59

Culture Healthcare Sports Transportation 59

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

DECEMBER 14, 2023

She suggests getting started on the 25 required hours of continuing education right away. “As One of the biggest challenges for Mesmer was finding time to prepare for the exam and get continuing education while working as a planner. There is an inexplicable magic to events that can’t be replicated in any other marketing channel.”

Education 130

Education Certification Preparation Registration 130

Hotel Engine

AUGUST 8, 2022

This silly-sounding acronym stands for Social, Military, Educational, Religious and Fraternal groups — and when targeted correctly, this audience segment offers significant revenue potential for hotels. Here are four key benefits of the SMERF market: 1. SMERF groups are reliable in any market condition. Versatile Market Sector.

Booking 98

Booking Marketing Marketing Social Media 98

DCI

MAY 25, 2023

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. DCI’s team of destination marketers has been in your shoes. That destination marketing is an actual industry! I didn’t know it existed until after college.”

Marketing 77

Marketing Marketing Public Relations Tourism 77

MeetingsNet

NOVEMBER 1, 2017

Content marketing is a key tactic for transforming a one-off event into the year-round, content-rich, relevant, and reliable brand your attendees crave. Think about what brands do—they provide value by offering education that informs buying decisions consistently over time. Now think about your event. Create more content.

Marketing 67

Marketing Marketing Meeting Website 67

The MICE Blog

JULY 26, 2021

The educational sessions were highly informative, and I want to share some of these highlights with you in the following paragraphs. Today, webinars are a highly powerful marketing tactic that many marketers across the world use to foster connection with prospects, audiences and their employees.’.

Social Media 162

Social Media Virtual Events Events Audience 162

Motivation Excellence

JUNE 15, 2024

Business Issue Our client needed to restructure and unify their approach to build stronger relationships with contractors, increase market share, and boost customer loyalty. They also aimed to provide educational resources, networking opportunities, and better access to company leadership.

Incentives 100

Incentives Prospect Sustainability Production 100

DCI

AUGUST 16, 2022

As cities and regions across the country vie for talent , we are featuring economic development organizations implementing creative talent attraction marketing efforts as part of our Talent Attraction Spotlight blog series. The first step was to create a prospect database. Talent Program at a Glance. Why it Works.

Prospect 119

Prospect Networking Education Website 119

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Redfin

NOVEMBER 14, 2024

In this guide, we’ll break down the differences in real estate, job prospects, cost of living, and lifestyle, giving you the insight you need to choose the best spot for your next home. Housing in Portland Portland’s housing market offers a blend of urban and neighborhood living, with a strong focus on community and sustainable development.

Culture 59

Culture Healthcare Sports Transportation 59

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. But how do you take the idea of bringing people together and turn it into an essential marketing channel? The short answer is to create a compelling event marketing plan. What is event marketing?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Bizzaboo

SEPTEMBER 5, 2023

Promote continuing education and other certifications Highlight the opportunity for attendees to earn professional development credits or certifications by attending specific sessions. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Send high-value perspective attendees something edible!

Promotion 98

Promotion Registration Prospect Social Media 98

MeetingsNet

APRIL 12, 2024

Here are some useful takeaways from the day’s educational sessions. In addition, MPI conducts a 12-hour online-education marathon featuring three 15-minute sessions per hour; these cover a wide range of job issues for planners as well as career advancement and physical and mental wellness.

Planner 105

Planner Meeting Online Trade Show 105

Bizzaboo

AUGUST 1, 2022

More and more event professionals and marketing teams are turning to webinars to engage prospects, customers, and even employees in a more cost-effective way. In fact, a report from ResearchAndMarkets.com found that the global webinar market — which stood at $1.57 Customers, prospects, and employees all have questions.

Prospect 98

Prospect Certification Virtual Events Production 98

Social Tables

JANUARY 12, 2023

They create an event’s layout, establish the theme, and may even design marketing campaigns to promote the event. They know their market inside and out—every special event venue, every caterer, and every entertainer. SMERF (Social, Military, Educational, Religious, Fraternal). Comparison and Selection. Large conferences.

Planner 145

Planner Vendor Certification Event Planning 145

Eventtia

FEBRUARY 8, 2023

Our experience shows that most companies treat events as supplementary, on-off marketing campaigns. This article will explain how, but first, let’s discuss revenue marketing. What’s Revenue Marketing Strategy? Revenue marketing flips the script to focus on what customers want.” Where Do Events Fit In?

Marketing 48

Marketing Marketing Prospect Events 48

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

Stova

JUNE 8, 2023

Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. This article provides a 3-step blueprint for measuring the value of your trade show marketing. Costs include registration fees; travel; hotels; booth rental, design, and transportation; staffing; and marketing collateral.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Crowdriff

AUGUST 24, 2016

In this interview, he shares how he got into destination marketing and communications, gives advice on making the most of visual influence and reveals his favorite secret beach! When did you get into destination marketing and how did it happen? Well that depends on how we’re defining being a destination marketer… Ha!

Marketing 52

Marketing Marketing Social Media Audience 52

Convene by PCMA

AUGUST 12, 2022

We are constantly working on educating prospective employees about the many benefits of joining our team. We are seeing this across our company, from front-line staffing to management, and the areas most impacted are food service, marketing, finance, and HR. Hire Education — Read the Stories. Jennifer N.

Venue 98

Venue Meeting Social Media Prospect 98