Convene by PCMA

AUGUST 16, 2021

Across the board last year, virtual education was a hit, while virtual marketplaces fell flat. And then decide how you can make that happen with high-value content that will keep your international prospects engaged — and that much more committed to make the journey to your event in 2022. Determine your purpose.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

JANUARY 24, 2022

In-person attendees prioritize exhibits and networking while virtual attendees prioritize education sessions and keynotes. Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Bizzaboo

APRIL 19, 2023

Do you want to generate leads, increase brand awareness, or educate your audience? Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Here are 12 steps to help you create a success-oriented marketing plan: 1.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

DCI

MAY 25, 2023

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in Public Relations, from food and wine to travel and tourism.”

Marketing 77

Marketing Marketing Public Relations Tourism 77

Convene by PCMA

JUNE 30, 2022

During the pandemic, it became clear that personal values — shaped by education and income levels, age, geography, cultural considerations, the media, political preferences, and religion, to name a few — were having far greater influence on our audiences’ likelihood to return to events than anything we were doing or saying as a collective industry.

Public Relations 52

Public Relations B2B Audience Social Media 52

Convene by PCMA

NOVEMBER 6, 2023

As an example, one event mdg marketed rotated into Florida for the first time several years ago, but event organizers failed to educate the exhibitors about everything that was being done to attract the Latin American market that we anticipated attending based on geographic proximity. On the Web Download the Freeman Trends Report

Marketing 59

Marketing Marketing Public Relations B2B 59