This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Main ticket windows used for registration area. Used restaurant for education sessions. No line at registration, booths, suites, tanks, anywhere. One way in and out, which provided max safety and visibility for sponsors. Exhibitors used table tops in Concourse 3, which spanned across half of the ballpark.
Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in.
We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. They have arranged their busy home and work lives, traveled, and expended valuable resources to attend your conference, furthering their education about your products and the industry they serve.
Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. It helps with things like managing registrations, selling tickets, and promoting your event.
An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers. For the love of lanyards.
She suggests getting started on the 25 required hours of continuing education right away. “As One of the biggest challenges for Mesmer was finding time to prepare for the exam and get continuing education while working as a planner. I promise you won’t regret it.” The adjustments proved successful.
To achieve event success and prove ROI, one of the first — and most crucial — steps is creating a registration landing page. Your event registration page is your sales pitch to potential attendees. A poorly designed or confusing registration page can lead to decreased attendance and, ultimately, a loss of revenue.
Outside-the-box Event Promotion Ideas and Examples How do you ensure your next event shines bright and reaches its registration goals? If there are customers, leads, or particular people you want to attend your event, you may need to go the extra mile to secure their registration. It’s all about creative promotion.
In the fast-paced world of event planning, driving event registration is a crucial aspect of ensuring a successful and impactful event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.
Do you want to generate leads, increase brand awareness, or educate your audience? Prospectiveregistrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Want to help potential registrants convince the right people to let them attend?
Another way to make it easier for prospective attendees to make the case to upper management is by publishing a persuasive page on your event site that outlines the why. one free registration for every three paid registrations, and four free registrations for every 10). Source : Disability:IN. Source : Gartner.
Currently, with international travel picking up from Canada and Mexico, it makes sense to invest in targeted tactics in those countries to drive in-person event registrations. Across the board last year, virtual education was a hit, while virtual marketplaces fell flat. Determine your purpose.
In-person attendees prioritize exhibits and networking while virtual attendees prioritize education sessions and keynotes. When it comes to evolving your attendee acquisition strategy, there are four ideal places to start: Registration & Data Audit — What are the key segments you want to engage at the company and individual level?
More and more event professionals and marketing teams are turning to webinars to engage prospects, customers, and even employees in a more cost-effective way. 83% of webinars have fewer than 250 registrations. 78% of webinars have fewer than 100 registrations. Customers, prospects, and employees all have questions.
In 2020 and throughout this year, their Amplify Event Series digital events offered continuing education credits for finance and accounting professionals which have been content-driven, meaning no expo, no networking. On-demand viewing for registrants was available for 30 days. Virtual blew up our stats,” Strehle said.
Whether you’re hosting a music festival, a tech conference, or a product launch, one of the secrets to a truly extraordinary event lies in a dedicated event registration landing page. A well-designed event registration landing page should provide all the crucial information your potential attendees need.
Educatingprospects. Educating employees. To illustrate, here’s a list of some of the most popular event KPIs from a demand generation funnel perspective: Registrations. Here are a few examples: Registrations from target accounts. Onsite event registration software. Create a Strategy for Onsite Registration.
They send prospective event venues, hotels, and vendors the details of their upcoming event, and request a quote for the products or services required. SMERF (Social, Military, Educational, Religious, Fraternal). Continuing education. Comparison and Selection. Planners must also measure how successful an event was. Coursework.
” While “value” could be the revenue generated from registrations, it could also include sponsorships and partnerships, leads added to the sales pipeline, the number of people who attended the event, the satisfaction of attendees, and more. . Increase Event Registrations. # of Registrations. Business Goals.
And of course, you do site visits, you do planning visits, all sorts of planning, registration, you do real work before the meeting. And then you figure out what kind of meeting you have” “And you decide what kind of force majeure would be relevant to your members or your prospective attendees.
The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Registration is at the heart of meetings and events.
” While “value” could be the revenue generated from registrations, it could also include sponsorships and partnerships, leads added to the sales pipeline, the number of people who attended the event, the satisfaction of attendees, and more. Note that “value” is a much broader term than “event revenue.”
A user conference is designed to excite and educate clients and prospects on your product’s latest features, your company’s future roadmap, and industry trends. When companies host user conferences, they are typically interested in increasing customer retention by educating their users on making the most out of their platform.
Imagine they select three tracks on the registration page: Health and Safety; Budgeting; and Branding. The sole reason Serrao would run that event is to find people who didn’t know about Salesforce and educate them on the company. You attend to demonstrate new products, engage new prospects, and promote your brand’s message.
This will also mean more flexibility for prospective attendees to ‘attend’ the event from anywhere and on any device. There are now virtual event platforms and dedicated virtual expo solutions allowing event organizers to host an interactive expo online to engage prospective customers all around the world.
An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers. For the love of lanyards. pic.twitter.com/dD39yCSkL3.
Since 1989, SAP has traditionally held a single, annual customer event where our customers, partners, prospects, and influencers travel from around the world to a single venue to connect in person with SAP and each other. Global (WEG) for registration, content catalogue, and sponsor page offering. September 16: SAP Sapphire Munich.
To prospect: Community networking events, membership drives, and corporate open houses can help businesses locate new prospects and expand their audience reach. Add speed networking sessions to conference agendas to help drive registration and increase its perceived value.
Common objectives include: Education – to solve business issues and improve the customer experience. Attaching an attendee registration fee. Offering additional paid guests after a specific number of registrants confirmed. Start by defining your goals and objectives. What are you trying to achieve with your event?
Serious and educated? A great approach is to visualize the ideal venue in your mind while also considering factors like walking paths/audience flow, registration/check-in process, the shape and placement of the stage, and so on. Registration and ticketing. Step 10: Create a shortlist for prospective venues. Party mood?
The more targeted and closely aligned with prospects’ interests campaigns are, the better. These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings. Target your marketing.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.
A private event, registration is required to attend The Lodging Conference. One of the most intimate and affordable hospitality conferences of 2024, MSARC focuses on continuing education and connecting hospitality and event professionals in the Mid-South Atlantic region. have been announced.
B2B event marketing involves organizing and participating in events specifically targeted at other businesses, prospects, professionals, and customers. Events also provide the perfect opportunity for organizations to educate attendees, exposing them to new ideas and ways to use products and services.
Villanova also took advantage of Stova's registration, website, and email tools to integrate all of their marketing efforts around the basketball tournament. These fundraisers were able to pull up a RSVP report for any event to see which of their prospects were registered, allowing them to make time to speak with them.
Villanova also took advantage of Stova's registration, website, and email tools to integrate all of their marketing efforts around the basketball tournament. These fundraisers were able to pull up a RSVP report for any event to see which of their prospects were registered, allowing them to make time to speak with them.
Costs include registration fees; travel; hotels; booth rental, design, and transportation; staffing; and marketing collateral. Educate customers and prospects? For example, how many quality prospects will you add to your database? You’ll also find surefire tips and tools to elevate attendee satisfaction. Increase sales?
We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. For instance, events held in states that pass what’s being referred to as “Don’t Say Gay” legislation could find themselves up against boycotts by prospective attendees.
Understanding the locations and different time zones of all prospective attendees is the key to tackling this issue, and while it might not be a perfect solution, ensuring the event recording is available as on-demand content can be viable. You’ll need a technology solution that allows you to sell and manage online registrations easily.
Consider implementing the following medical measures: Establish clear admissions and registration policies so you can determine whether a prospective should or shouldn’t attend the show. National Center for Disaster Preparedness in the U.S.) and partner up with them. Establish Medical Measures That Work. Wrapping Up.
Event apps also power registration, communications, lead retrieval, engagement, reporting, and more to enhance the experience for all participants. Event check-in apps help cut registration time from minutes to seconds. When attendees fill out their registration forms, invite them to choose a destination adventure.
From budgeting, reports, and task management to attendee registration, check-in, floor plans, and everything in between, they have you covered… what what you need without the soul crushing cost and long term contracts that the other platforms suck you into. At i3 Events, we have been using PlanningPod since 2015 for many of our clients.
It’s genuinely a win-win: attendees get the education they want, sponsors receive the reminders they need, and you receive additional revenue that offsets the recording rental expenses. In the end, however, you’ll reach far more prospective attendees who will hopefully turn into attendees. Yes, it will cost you money.
Before the event, during registration attendees can note any dietary needs, their seating preferences, and even what they want to get most out of this experiential marketing event. How to Measure: Using your registration platform’s automatic tallying feature. However, a very important component is missing. Do you know the following?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content