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Profiles on five woman chefs of color leading the culinary industry Chef Alice Seo, DM of Wolfgang Puck Catering in Seattle, was one of five incredible woman chefs of color in a leadership position who spoke to Smart Meetings about their careers. I want that for my daughter,” said Seo. “I I want that for every daughter.”
While for an event where the purpose is to educate, a key measure of success will likely be how well content translates into attendee engagement. that requires spend, and include an educated prediction on how much it’s going to cost to carry it out well. SEO, Local SEO, & SEM Millions of people are searching on Google every day.
SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.
Thanks to Destinations International Foundation, these young professionals will have access to industry networking and education opportunities over the coming year. Before the pandemic, my focus was editorial and site SEO. 2020 30 Under 30 Class. Congratulations to this year's 30 Under 30 Class! Adaptability.
For Waste Management of Northern Nevada , The Abbi Agency had the goal to position Waste Management as the region’s leader in waste and environmental services through its commitment to sustainability, innovation, economic impact, community support and education. So, maybe we are in the biz of “personal relations.”
The Women-in-tech SEO Festival. Women-in-tech SEO is a global community aimed for women in the Technical SEO field, to discuss, share and learn from one another. The Women in Data Science (WiDS) initiative aims to inspire and educate data scientists worldwide, regardless of gender, and to support women in the field.
“If you’re not trying to be inclusive online, then your content could be acting as a barrier and preventing people from accessing valuable information,” explains Accessible Social , a free resource and education hub that shares best practices for creating accessible and inclusive social media content. Need help putting in the effort?
back to top March 2024 Women-in-tech Events Event Name Event Date Event Location More Information Women in Tech SEO Festival March 8, 2024 London, UK The community for Women in Tech SEO and beyond | Bringing thousands of global women in SEO and marketing together in a safe, judgement-free zone. Grace Hopper Celebration 24 Oct.
Already, it’s been a useful problem-solver when it comes to debugging and an excellent educator — I’m learning functions and new coding languages faster because it explains things in such logical, simple formats. .” — Sara Fellows , Director of Social Media “I view generative AI as something that’s going to elevate me, and that’s exciting.
As part of our commitment to responsible, sustainable tourism, we support SEO ‘s efforts and give the chance to give back to Oman and its environment. Founded to help protect the environment in Oman, the organization is committed to influencing environmentally sustainable behavior through education, awareness, and conservation. .
We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. SEOday 2023 is the biggest event of the year for all SEO enthusiasts who strive to lift their business and career to new heights. Education Events and Conferences.
They are held to educate, inform, or train attendees. Search Marketing Expo is the leading conference for SEO & SEM professionals, helping marketers succeed with actionable tactics. From keeping networks secure, educating users and deciding what to put in the cloud or kept on prem, I.T. San Jose, CA. East Meets West.
These educated Liberian-Americans played a key role in rebuilding and reviving Liberia after the conflicts. Learned to optimize a blog by adding keywords, meta descriptions, and improving content structure to boost SEO performance. Despite living abroad, they felt a strong connection to their home country. Beach sunsets in Liberia.
For those interested, CIC offers a Healthcare specific CMP certification, designed to educate planners focused on the healthcare industry. The CEM program strives to provide a holistic education to event professionals to set them up for success within their respective areas of expertise. CSEP: Certified Special Events Professional.
For those interested, CIC offers a Healthcare specific CMP certification , which is designed to educate planners in the healthcare industry. Digital Marketing: This certification signifies expertise in various digital marketing topics such as email marketing, SEO, metrics, conversions, and more. Learn more: CMP 2. Learn more: CEM 9.
Planning the educational programming for a chapter event is a big responsibility. The special events industry boasts a significant amount of on-stage talent with professional speakers ready to share their insights on everything from design trends to SEO strategies.
We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. 1—SEOday invites you to a full day with over 20 sessions, networking and plenty of inspiration for your work with SEO. 29 to Feb.
Use SEO keywords that contain your city, like “Chicago wedding photographer” or “Minneapolis event florist,” to attract more local traffic and increase qualified traffic rates. Consider the demographics of your ideal clients: age, gender identity, household income, location, education level, and so on. Demographics.
They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). This includes adhering to international standards for data protection and proactively educating stakeholders about ethical data use.
I was impressed with the quality of the content Spark generated, and happy to be able to meet and exchange experiences with fellow educators.” – Jeslin Wee , Senior Education Specialist, Ngee Ann Polytechnic “It’s exciting to know that there are readily available AI technologies for us to utilize.
Through education and networking, members learn vital skills to be more effective in their pivotal roles, while building career-long connections. Suppose you want to be educated on the standards and best practices in the Destination Management industry. When you expand your mind, you expand your business.
When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, social media marketing, paid ads, meta searches, etc.) Improve your readers’ upcoming experience by educating them about the area surrounding their destination. the numbers add up significantly. Newsletters.
Work on SEO, connect to customers on social media, promote your company on review and local information websites. Your advertising and promotional strategy can be a real gamechanger. Research the market to find your target customers, where to reach them, and ways to attract them. Here are some ideas.
Filed Under: Tourism Operators , Website Marketing + SEO. She is passionate about educating stakeholders in the value of the Visitor Economy and supporting tourism businesses to build sustainable businesses they love. This article was originally published in 2015, and has been recently updated in October 2021. Paige Rowett.
It’s genuinely a win-win: attendees get the education they want, sponsors receive the reminders they need, and you receive additional revenue that offsets the recording rental expenses. Optimize each for SEO. Provide an exclusive or finite number of sponsorship opportunities. Commit to Sponsorships. Yes, it will cost you money.
In addition to educating would-be attendees, this increases the likelihood of media coverage, too, since journalists are much more likely to incorporate concise information into their stories. Optimize your release for SEO by including relevant keywords to attract a wider organic audience. Neglecting online platforms.
Whether it’s a corporate conference, an educational seminar, a trade show, or a social gathering, event manager software is the backbone that supports the creation of memorable, well-organized events that meet their objectives and delight all participants.
But, just as teachers must be well-educated in their subject, they must also be adept at how to teach. “Teachers sell students on learning, parents sell their children on making good grades and behaving, and traditional salesmen sell their products,” said Ramsey. Gartner Marketing Symposium | XPO | August 17–19, 2021 | Virtual.
Use Paid Advertising to Supplement Organic Efforts When it comes to SEO everyone wants quick results, but the truth is that it can take weeks for you to see the impact of your SEO strategy. If you can dig up old posts that are relevant to your current and upcoming event, use that as another means of event promotion.
The characters should be created from a combination of educated guesses and data. It’s worth considering your event site’s SEO when planning content development. Make sure to use the keywords that attract the right searches to your videos as you would when you write SEO copy for your website. Who are their key influencers?
Moving forward, holograms will be used to dazzle attendees, educate potential partners, and demonstrate products to buyers in ways not many people have seen before. It’s also useful for improving organic SEO when paired with auto-generated captions and event hashtags. The program is called Horizon Workrooms.
Webinars are great way to deliver educational content, but organizations need to stay sharp to satisfy audiences’ changing expectations and to meet their own goals. It's an easy SEO win. A “one and done” approach to webinars means missing out on marketing opportunities and a broader audience. Post it on YouTube.
Reading Time: 4 minutes In today’s interconnected world, the art of branding has collided head-on with the science of search engine optimization (SEO). THE BRANDING vs. SEO TUG OF WAR Imagine you’re at a bustling trade show. This way, you maintain your brand voice while improving your SEO.
The extra value here is that you are attracting customers with an educational and engaging read. Invest in SEO. Basically, SEO activities consider two main things: Internal activities to meet technical standards of search engines. A great example is TripMyDream, a small Ukrainian online travel agency. Email marketing.
It’s a hub for thought leaders from fields ranging from healthcare, education, entertainment, and events. Are Social Media and SEO Intertwined? We know that both SEO and Social Media are important in the creation of successful marketing campaigns. Center Stage at InfoComm. InfoComm is a conference you do not want to miss.
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