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Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. The Benefits of Attendee Tracking.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. This is a win-win for both attendees and planners. Cyber Security .
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. A customizable event agenda module. A branded eventapp. CRM software.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. This is a win-win for both attendees and planners. Cyber Security .
Read all about the different event management systems available so you can make an informed and impactful decision. How EventApps are Done. Conde Nast enjoys well-deserved supremacy in their niche, and recently their event agency 23 Stories has released a new eventapp. Is it event technology?
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. However, it could shape up to be an interesting future with the way AI is evolving! And that’s not all event automation does!
After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. You can find bigger and better ways to deploy events, the latest in event tech, and follow where other event profs’ careers are taking them. EventMarketer.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Increase EventApp Engagement. #
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
He pointed to global profiles that will allow planners to draw on deeper data sets to deliver personalized event follow-up and marketing. Conversational prompts can be used to adjust copy for event websites, attendee communications, email marketing and mobile eventapps.
Engaging conference speakers are able to keep the crowd connected and engaged while using the eventapps. Another way of engaging conference speakers work the crowd is that they include eventapps that allow for live audience polling. To keep the audience engaged, the conference speaker can include eventapps like Sli.do
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Survey results reveal attendee demographics, preferences, and behaviors, enabling you to fine-tune your targeting and marketing efforts.
Event professionals engaging AMEX M&E will have access to venue sourcing from Cvent and Lanyon, online registration from Cvent and Splash, and mobile app software from DoubleDutch, Attendify, GoEngage and EventsMobileApp—plus experts who can help choose the right solutions and integrate the flow of information.
And you’re going to be able to do it more because you’re going to have more information. If they’re attending this event because they’re looking for a mentor, a mentoree, education, et cetera, or they’re introverted, they’re extroverted, they’re hybrid. To give you an example, apps.
Marketing in line with the ‘why’. Like most aspects of your event planning journey, attendee profiles provide the foundation for success. You should turn to these personas to inform your marketing approach when planning events with purpose. Challenges of event planning with your ‘why’ firmly in mind.
Create a Facebook event page , invite members of your target audience, tag companies with related content and promote engaging, interactive content on the event page. Share high-resolution video content on Instagram to provide event updates or showcase exclusive “behind-the-scenes” information. Coordinate a countdown.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
Ask attendees which parts of the event were the most (and least) engaging, and what they’d like to see next time. . Incorporate the use of a mobile eventapp. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement.
Event Website Design When it comes to event branding, one of the most critical components is the event website design. A well-designed website not only attracts potential attendees but also provides a platform for communicating important eventinformation such as dates, schedules, speakers, and locations.
But some type of information is being layered over it. So, when we talk about augmented reality glasses, really that’s what we’re talking about, is I can still see the world around me, but then we’re laying information or something over our eyes. What Can I Use AR and VR for at my Event? It’s 3:00 PM.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
They learn to trust you and your brand, which is essential if they’re going to attend your events. 5 Tips to Personalize Your Email Campaigns Now that you know why it’s so important to personalize your email marketing campaign, let’s get into some of the most effective email marketing techniques.
Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need. According to a report by Statista, the global virtual eventsmarket is expected to grow at a compound annual growth rate (CAGR) of 23.2%
Leverage different platforms: social media, email notifications, push notifications, mobile eventapp, and so on to connect the two aspects of the event together. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker).
Hotel apps are great tools for the attendees for making reservations, upgrading rooms, finding places to eat around the hotel, and checking in and out. Hotels apps with added discounts are a bonus. Click here for more information on eventapps you can use at your next conference. In-Room Coffee Maker.
Event mobile apps allow attendees to stay engaged and connected, providing them with all the necessary information at their fingertips. With features such as event agendas, venue maps, speaker bios, and attendee networking, mobile apps enhance the overall event experience.
Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?
Eventmarketers are no strangers to last-minute changes and crises. For the most up-to-date information visit the dedicated knowledge centers on the WHO and CDC websites, and check with your local health organization. For more information on creating a preparedness plan, see the CDCs Interim Guidance for event organizers.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
Deciding Who Attends in Person The decision on which reps will participate on site and which will attend virtually should be made clear to the sales team well ahead of time, according to Lauren Platia, senior manager of eventmarketing for software maker Appian.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Before publishing the event, check and double-check that all of the event details are included (and accurate).
Cognovi Labs uses AI to understand the emotional undertone in textual or transcribed data from publicly available information, including social media and discussion forums, blogs, and the deep web (where contents are not indexed by standard web search engines), as well as from such client data as surveys and call center transcripts.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Bizzabo offers simplified and automated workflows with responsive updating, enabling event teams to work more efficiently. User Roles and Permissions Securing sensitive eventinformation is more critical than ever in the age of high-profile data breaches. This is where having a custom-branded mobile app can be a game changer.
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. The more information you have on each stakeholder and company you plan to contact, the better.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Choose the Right Ticketing Platform Ticketing for events starts with selecting the perfect event ticketing platform that aligns with your event’s needs, offers seamless integrations, and provides robust features like real-time reporting and a mobile app. Make it visually captivating, informative, and user-friendly.
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