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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find eventmanagement software that fits like a glove. What matters is that your event software does what your goals require it to do.
Whether it’s picking out the right eventmanagement system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. Not all eventmanagement tools are a fit for you.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Event technology solves many common event planning pain points. It saves time, optimizes eventmanagement , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. Attendee Tracking: The Basics.
You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. During the event itself, you need to accommodate VIP guests and influencers while also encouraging interaction among the other attendees. A Primer to Enterprise EventMarketing.
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. 2020 Virtual Event Trend: Plan Events Virtually.
In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. Some topics they address in this episode include diversity, event safety, eventapps, hybrid events and MUCH MORE! Diversity in Events.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
The 15-year special was hosted by no other than the CEO and Founder of Endless Events, Will Curran. Three members of the Endless team have also kept him company: Keaton Watson, Director of Sales and Operations, Karmen Jericevic, Sales Development Manager, and Sonja Hayden, the Director of Content. From DJ To EventManagement Company.
You’ll also be able to check out Whiteboard Wednesday where you can take a deep dive into an AV topic with our very own Chief Event Einstien, Will Curran, and the #EventIcons podcast which is featured on the blog. Event Leadership Institute. Gallus Events. EventMarketer.
AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Event Goals. Business Goals.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Technology is starting to play a big role in event planner networking. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Ultimately, an eventapp is useless if your attendees have trouble using it.
The final step in the eventmanagement process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. 2020 Event Trends: Unique Venue Experiences . Cyber Security
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Engagement tools like smart tags and mobile eventapps generate a goldmine of data. The reason?
Despite advances in event technology and eventapps, the behind-the-scenes of the industry is still filled with old practices. For example, some companies said their event financials take as much as 60 days to get sorted out. Instead of wasting time managing large spreadsheets. Find Your Perfect Conference Venue.
Are you on the hunt for the best eventmanagement software? Event software isn’t created equally. These 20+ questions will help you choose the best software partner for your organization’s unique event needs. But which eventmanagement platform is the best for you and your organization?
Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology. B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Click To Tweet.
Luckily, with the help of eventmanagement software, nailing the details is much easier. Unfortunately, you can’t just invest in any eventmanagement solution and expect great results. You must do your due diligence to ensure you pick the right solution that helps you seamlessly execute your event strategy.
For straightforward gatherings being managed by less experienced managers, the new website will offer an easy solution for finding a space. Attendify also speaks to the needs of planners with simpler meeting challenges as it is known for its intuitive app creation experience. More : AMEX M&E: Meetings Will Grow in 2019.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. A bonus to this is you will have high-quality content you can repurpose it for eventmarketing efforts.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
you’re looking for the most comprehensive list of eventmarketing, eventmanagement, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. By leveraging eventmanagement software , surveys streamline post-event reporting and provide actionable insights for future planning.
If you’re looking for the most comprehensive list of eventmarketing, eventmanagement, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
It involves developing a visual language, color palette, tone of voice, and overall messaging that is consistent with the event’s objectives and values. The branding process can start from the initial concept stage and continue throughout the planning and execution of the event.
For instance, you can plan short workshops that help attendees learn about waste management at events – like the choice between meat and vegetarian meals or opting between disposable and reusable coffee mugs. The best thing is, you can make this work for events of any kind, for any brand. Go paperless.
In this blog, we will explore the key trends that are driving the future of business events in North America and examine how DMCs (Destination Management Companies) can support businesses in navigating this evolving landscape. from 2020 to 2027, and hybrid events are a direct result of this surge in virtual platforms.
Are they asking questions about the event topic or specific event details? Pay attention to their feedback to get a better understanding of your target audience and create more informed eventmarketing. Strategies to improve engagement during an event. Measure engagement live in your eventapp or on social media.
While getting an email from a single person can increase open rates (for example, if they have an account manager), most people will just delete or junk an email if it’s from someone they aren’t familiar with, so test or ask your audience if you aren’t sure what’s best.
Searching for the best eventmanagement software can be time-consuming and it may require considerable resources. To simplify the process, consider narrowing your choices to a few eventmanagement software providers and comparing them using specific criteria. What is Cvent? What is Bizzabo? What is Eventtia?
Organizations around the world, including Meeting Professionals International, Professional Convention Management Association, hoteliers, and various destinations, mark GMID with in-person gatherings for networking and learning. What event type should be used for the desired outcomes? What is the role of technology for the event?
Probably not going, I mean, you could, but probably not going to be very manageable to split your marketing in a hundred different directions. On average, let’s say senior-level management makes decisions based on this on average. To give you an example, apps. Flavorful Attendee Personas.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their eventmanagement software vendor within the next year 72.5% Today, eventmarketers have an array of technologies to choose from and incorporate into their event tech stack.
Exploring and selecting the best eventmanagement software can be time-consuming and requires multiple resources. Given the various options available on the market, it is key to carefully and systematically assess the capabilities of each solution. Subsequently, you can compare them based on a specific set of criteria.
Looking for the best eventmanagement software takes time and involves multiple resources. One way to make this easier is to find a few eventmanagement software providers and compare them using specific criteria. It provides extensive eventmanagement software and venue-sourcing services to a wide range of clients.
Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. On the one hand, the in-person aspect of your event will naturally be more costly to host: venue rental, catering, insurance, and so on. your speaker).
Here are some examples of what your event technology stack may include: Eventmanagement tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
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