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But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. A customizable event agenda module. A branded eventapp. CRM software.
According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. Additionally, they are much more likely to spend money on experiences rather than products. That’s why it’s also known as engagement marketing. In a sense, all events are experiential.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Click To Tweet.
Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Tip: if you need help deciding how to run your eventproduction the right way, here’s our free eventproduction guide just for you.
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. Then you’re in for a treat!
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. There are a few ways to measure engagement for your event: Online mentions. It shows a strong signal that people like your event enough to write about it in public and be associated with it. Social media.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. Review our free production guide infographic and level up your AV tech knowledge. The Many Challenges of EventMarketing.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Pre-event Survey.
The added value will show through when you have an engaging conference speaker that takes time to build a connection to your event and the audience. Bonus, giving guests things that have real value like a free e-book or sample product will leave a lasting positive impression. Both of these apps are known to engage the audience.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology. B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Click To Tweet.
American Express Meetings & Events ’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. The marketplace of software platforms is a combination of vetted third-party products and proprietary technology developed by the AMEX M&E team.
But let’s zero in on what ‘purpose’ actually means in the context of event planning. The purpose of your event isn’t just the client’s goal, which could look something like: Increased sales. Or improving product knowledge at a launch. You see, millennials are inspired more by experiences than material products.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
Ask attendees which parts of the event were the most (and least) engaging, and what they’d like to see next time. . Incorporate the use of a mobile eventapp. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Bonus Tip: According to our EventMarketing Report , 54% of eventmarketers have trouble showing event ROI to key decision-makers.
Brandt Krueger of Event Technology Consulting ( @BrandtKrueger ). Meeting U – Help people become more productive and comfortable with technology. Borelli Strategies – Improving live experiences for attendees by supporting and advancing event professionals globally.
The products that we’re talking about here are Oculus Rift or Google Daydream, or HTC, Samsung, Sony, all of the big players are getting into virtual reality headsets. What Can I Use AR and VR for at my Event? We’re gonna use it for marketing. We’re being dropped into a virtual world. Immersive Video.
Looking into the parking access for your attendees should be a priority so that attendees that decided to drive to the event have a place to park their car. Most hotels with gifts shops sell the travel size hygiene products and medicine. It’s the little things like luxury toiletries that keep your attendees perky for your event.
Asking for a comparison with other event software will help you assess the honesty of their sales process, which reflects the company’s values. Can I monitor event registration and campaign performance in real time? Can you show me examples of event websites built on your platform without the help of designers or developers?
We’re trying to change behaviors in letting or having people come attend our event, to buy our product, to buy our service, but ultimately the majority of this information is used to push people in the right direction, and we need to know what they’re looking for in order to do that. To give you an example, apps.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Social media for events can be leveraged to create buzz, promote the event, and increase exposure. Additionally, event audiovisual tools such as lighting, sound, and video production can enhance the event’s atmosphere and create visual and auditory stimuli.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. When a tool becomes popular, it profoundly affects the way we will consume experiences and products. What is EventMarketing? Why is EventMarketing Important?
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Live-stream event announcements. . Facebook event promotion that boosts engagement.
If you have a strategic partner, for example, they may be willing to sponsor an internal event if it helps your company’s reps sell their product better. . 3 Reasons Why Event Sponsorships Are Valuable. We know the “what” when it comes to event sponsorship. What’s an event planner to do?
“We look to G2 Reports each quarter as a guidepost for how our consumers feel about our product and how we compare to our competitors,” said Alon Alroy, cofounder and CMO of Bizzabo. “It Mobile EventApps. It is truly an honor to be named a G2 leader in five of our most important categories.”. Most Implementable. Ease of setup.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy! With their deep dives into market trends, product evaluations, and vendor landscapes, analyst reports offer invaluable insights for decision-makers.
Features Eventtia offers one of the market’s most customizable event management platforms, featuring a back-office web portal for event organizers and a suite of web and mobile interfaces for attendees. Their tools cater to events of various scales, from intimate gatherings to large conferences and exhibitions.
When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.
Some of the more common types of corporate events include the following: Trade shows are larger events that unite people who want to experience products, exchange ideas, learn new skills, gather leads, and meet other folks in the industry. corporate eventmarket — which brought in $95.3 Motivate employees.
Centralized Management Hub Your event management system should be feature-rich by design, giving you everything you need to build, manage, and execute events in one central location. of eventmarketers say creating memorable experiences for virtual event attendees is harder. EventMarketing Software Must-haves 18.
Product or Service Showcase Events provide a dynamic stage to highlight products and services, enabling sponsors to demonstrate features, benefits, and real-world applications of their offerings to an engaged audience. This valuable market research can then inform product development, marketing strategies, and roadmaps.
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