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Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. Event Planning: An Exciting & Challenging Career.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. 2020 Virtual Event Trend: A Continued Focus on Sustainability.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. 2020 Event Trend: A Continued Focus on Sustainability.
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
And of course, the event itself will be an extension of that. As we dive into this article, you’ll notice that we mention sustainability quite a bit. We’ve chosen this value as a way to give you concrete examples of how to project an event’s ‘why’. Our increasingly conscious society is owed in part, to millennials. Go paperless.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
It is essential to ensure that the website design aligns with the event’s brand identity and conveys its essence to potential attendees. Therefore, a carefully crafted website design can be a key asset in creating a memorable and successful event.
The hotel industry is one of the worst when it comes to sustainability, and the events industry is not far behind! There are hotels that are even certified for their sustainable practices and dedication to being green, look for certifications such as LEED. Hotels apps with added discounts are a bonus. Going Green.
What Can I Use AR and VR for at my Event? We’re gonna use it for marketing. I’m supposed to have a hosted buyer appointment all the way at booth 4912, and I just quickly, a couple taps on my eventapp and it brings up the augmented reality into my glasses and bing, there’s off in the corner. Magic Leap.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Sustainability technology Technology can enhance the environmental and social sustainability of events. These tools help reduce waste, monitor and minimize energy consumption, promote eco-friendly practices among attendees, and assess the overall carbon footprint of an event. Cvent’s Sustainability Tracker.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Moreover, in an era emphasizing sustainability , these wearables are stepping up, featuring designs that prioritize reusability and recyclability, resonating with modern organizations’ eco-conscious ethos. Among the array of smart event wearables, Bizzabo’s Klik SmartBadge™ stands out. Need help with eventmarketing?
For the best results, look for a complete event management solution to help with all aspects of the event experience, including event registration , event insights, and eventmarketing. Promote your mobile app to attendees. It’s one thing to offer an eventapp.
Talent and entertainment: Budgeting for performers and entertainment adds wow to your event. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. as their second biggest, sustainability is taking center stage. Attendees increasingly prioritize sustainability, with 26.8% With 19.5%
Partnerships with distinguished retail groups like Pernod Ricard, Richemont, and Pierre Fabre showcase Eventtia’s commitment to resolving immediate planning challenges and creating and sustaining comprehensive event planning ecosystems across diverse departments and brands.
What Is Event Technology? Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. Improve personalization by capturing more data with next-level mobile eventapps, iBeacons, and digital badges. Apps put all the essentials at attendees’ fingertips.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketing blogs and subscribing to fresh content from event planning websites. Read Now 4. Read Now 15. Read Now 16.
Once you have your template, you can clone and reuse it for multiple events. The best eventmarketing emails pack a one-two punch. Armed with data-driven insights, you’ll increase registrations and fill your event with the people you want to reach most. Tool #3: Eventapp push notifications pump up engagement.
Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Eventtia offers more than a solution for logistical issues; it plays a pivotal role as an events strategy partner for its clients.
Networking events are designed to help folks meet other people in their industry and learn new things. 5 Examples of Goals for Corporate Events According to a report from Allied Market Research , the U.S. corporate eventmarket — which brought in $95.3 billion in 2020 — is expected to reach $510.9
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
When researching Eventbrite alternatives, we will assess essential features like online registration, attendee management, eventmarketing, on-site check-in, mobile app, attendee engagement, networking tools, matchmaking, virtual and hybrid event support, and event analytics.
What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like eventmarketing and street marketing.
Survey your audience: Use eventapps and platforms to gather feedback from your audience about potential speakers. Let AI do the work for you: AI-powered tools can help you find an ideal speaker who has expertise in your event’s topic. Head to social media: Social media platforms are treasure troves of information.
Event professional turned full-time blogger Irina Graf has created an event industry networking and destination focused blog with an international view. Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Event Leadership Institute.
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
In the wake of the global pandemic, this sector has experienced a rapid transformation, with new trends and innovations reshaping how corporate events are planned and executed. Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need.
Outline a plan to achieve Americans with Disabilities Act (ADA) compliance for your event — like hiring an interpreter, picking a venue with accessible bathrooms, building wheelchair ramps, and offering special parking to folks who need it. Secure event management and planning software. Choose an event location and venue.
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, eventmarketer, or event influencer, these leaders are redefining the events industry from top to bottom.
In the wake of the global pandemic, this sector has experienced a rapid transformation, with new trends and innovations reshaping how corporate events are planned and executed. Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need.
Along with this positive outlook, attendees are placing increasing importance on sustainability when deciding whether to attend an event. Although sustainability isnt a top focus for many organizers, its clear that a renewed commitment to sustainable practices is necessary to meet attendee expectations.
EventMarketing and Email Campaigns: Tools for promoting events and managing email outreach. Real-Time Analytics and Reporting: Insights into event performance and attendee behavior. Virtual and Hybrid Event Support: Integrated live streaming and virtual exhibitor booths.
The platform delivers a premium user experience for attendees while streamlining the event planning process and maximizing ROI. More than just a scalable event planning solution, Eventtia serves as a long-term strategic technology partner, enabling clients to achieve sustainedevent success.
Perfect Venue offers a robust set of features designed to easily manage events, simplifying and enhancing the event management process: Event Registration and Ticketing: Facilitates seamless online registration and ticket sales, allowing organizers to manage attendee information efficiently.
Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale. Eventtia provides a full suite of event management capabilities, including registration, payment processing, eventmarketing, attendee engagement, networking, and detailed analytics.
Founded in 2014, Eventtia has pioneered tools that help brands seamlessly manage and measure in-person, virtual, and hybrid events on a large scale. These tools empower event professionals to streamline complex workflows. The platform enhances the attendee experience while streamlining the event planning process and boosting ROI.
Make sure your CRM, event software integrations , and sales enablement tools should be integrated and ready to go. If you want to maximize engagement and streamline logistics, leveraging eventmarketing software can make all the difference. The right technology makes all the difference.
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable. Well guide you on creating backup plans that save the day.
You can bring AR to your next corporate event in several ways. For example, an AR scavenger hunt adds an interactive element by allowing attendees to scan QR codes or use an eventapp to unlock hidden content, trivia questions, or exclusive prizes as they navigate the venue.
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