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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. But they miss the bigger picture, being unable to connect the dots and tie events to revenue and profit.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. REAL-TIME INSIGHTS INTO EVENT TRAFFIC.
Welcome to the golden age of eventtechnology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
Then, you have to bring those trends into your event structure, from the promotion all the way to the setup. Remember, technology is great, but it should only play second fiddle to the “why” behind your event. Read all about the different event management systems available so you can make an informed and impactful decision.
That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution. Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. What’s your passcode?”
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. Technology can be a powerful tool when it comes to onsite security.
Use technology to better connect your attendees. Technology is starting to play a big role in event planner networking. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Event tech trends are evolving faster than ever before. We are seeing giant leaps forward in technology. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. That is huge!
Here are some tried-and-tested ways to keep people coming to your events. B2B EventMarketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. What You Should Know for Your EventApp. Instagram for Event Success.
In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. Some topics they address in this episode include diversity, event safety, eventapps, hybrid events and MUCH MORE! Diversity in Events.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. Technology can be a powerful tool when it comes to onsite security.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and eventapps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing.
Most events no longer want basic conference speakers. Planners want someone that enjoys their brand, loves to incorporate technology, is full of charisma, and knows how to work an audience. To really engage the audience you’ll need to find someone that appeals to them and can provide a unique feel to your event.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Increase EventApp Engagement. #
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 TechnologyMarketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. If they were let down by your event, offer actionable solutions to make your sponsors whole. Check Your Event ROI. Social media. How pleased were you with this sponsorship opportunity in general?
Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology. B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
. American Express Meetings & Events ’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. The marketplace of software platforms is a combination of vetted third-party products and proprietary technology developed by the AMEX M&E team.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
What can you really do with it that will enhance your event? In today’s episode of Whiteboard Wednesday, Brandt Krueger, of EventTechnology Consulting will be walking us through how to use AR and VR at your events. What Can I Use AR and VR for at my Event? We’re gonna use it for marketing.
The idea of Amazon food revolutionized the food industry with technology this year! Brandt Krueger of EventTechnology Consulting ( @BrandtKrueger ). Check out the epic resources mentioned in this episode: Corbin Ball & Associates – Meeting Technology Headquarters. AI is going to have a huge impact in general.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
Ask attendees which parts of the event were the most (and least) engaging, and what they’d like to see next time. . Incorporate the use of a mobile eventapp. Beneficial for both event planners and audience members, mobile apps can be used to streamline communication, provide valuable insights, and promote event engagement.
It is essential to ensure that the website design aligns with the event’s brand identity and conveys its essence to potential attendees. Therefore, a carefully crafted website design can be a key asset in creating a memorable and successful event.
When researching an eventtechnology partner to help scale your strategy, leveraging the right insights is crucial. But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy!
That is why we need mentors who are father down the road in their career,” or perhaps younger mentors who are savvy about technology or the motivations and communication styles of their cohorts. So, each team is built out with people adept in event design and execution; in eventmarketing and analytics; and eventtechnology and operations.
They don’t understand at the senior level new technologies, social media, that kind of stuff. They understand social media, technology, no problem. To give you an example, apps. I see eventapps all the time or wayfinding, it used to binders, that’s how old I am. They’re just so unsure about that.
Technology is vital to successful events. The latest solutions not only make events easier to plan, manage, and measure. This article explains how to make the most of eventtechnology in 2023. Read on for top tools and techniques to enhance events for attendees and stakeholders and maximize return on investment.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5% Does it cost extra?
Email as a communication technology hasn’t changed much over the years, except for a few innovations. That said, it comes as no surprise that best practices in email marketing have remained relatively the same, yet many eventmarketers struggle to get the most out of their email campaigns to promote their events.
Not to mention, you’ll also need to manage separate costs and logistics for these two aspects of the event, including potentially two different marketing budgets. You should look for a virtual event platform like Eventtia that allows real-time interaction between your physical venue and your virtual attendees.
He cofounded AI company Cognovi Labs, Gradwohl said, “to better understand how we humans make decisions and understand social cues, using data and science and technology to measure the underlying emotions.” It’s amazing what technology can find out. They have above-average EQ, emotional quotient.” Gradwohl asked.
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