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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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The Top 10 Questions to Ask When Buying Event Management Software

Endless Events

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. Piggybacking off your goals and event technology, different events require different needs.

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AI for Events: The Future is Here

Endless Events

Notably, in the form of chatbots as well as integrated into fully-fledged event apps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are event apps and their perks?

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15 Years Of Endless Events: Let’s Celebrate!

Endless Events

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. Event Marketer Or Event Planner?

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Cvent Connect Rolled Out Road Map to a More Integrated and AI-enabled Meetings Future

Smart Meetings

Event marketing and management product announcements expected to be launched later this year included an enhancement to the AI Writing Assistant that will feature “context-aware” tech that removes the need for planners to train the assistant on the details of each new event or program.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.

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40 Outstanding Event Industry Blogs to Follow

Endless Events

Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers. Event Leadership Institute. Their blog, the “Event Leaders Blog” is packed with education, training and insights for event profs just like you. Event Marketer.