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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked eventtrends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!
Just like that, we blinked and it’s time to talk about the 2020 eventtrends. This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for 2020. We could list out hundreds of trends but at that point is it even a trend? 2020 EventTrends: Personalization for Attendees.
Event tech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. It will be years until we see these types of AI at events.
This week we are celebrating the new year and looking forward to 2018 event industry trends. In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. PS have your seen our guide to 2018 EventTrends ?
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. Our iconic panel Corbin Ball of Corbin Ball & Associates , James Spellos of Meeting U , and Nick Borelli of Borelli Strategies are joining us and weighing in on the event tech trends.
This is great news for eventmarketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. That’s why it’s also known as engagement marketing. In a sense, all events are experiential. How To Plan Experiential Events.
Despite the trends in the industry, many event professionals still focus on keeping audiences entertained in order to keep them on track. While the idea isn’t too far-fetched, that’s the wrong approach if you want to make your event meaningful. How EventApps are Done. Is it event technology?
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
Quick question: What’s one of the best ways to stay on top of industry trends and ideas? After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. You see, we’re the Einsteins of Events for AV and event production.
We predicted a trend for Artificial Intelligence (AI) to show its potential in 2018, and now we’re anticipating its dominance in the years to come. Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. What are eventapps and their perks? Perks of chatbots for event planners.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Technology is starting to play a big role in event planner networking. And that trend is expected to continue in 2018. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Personalized agendas?
For venues and planners, that means looking into the crystal ball to get ahead of eventtrends and expectations. Here, we cover the top 19 trends which promise to shake up event planning and hospitality in 2019 and beyond. Industry Performance Trends. Attendee Experience Trends. Holy moly.).
Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The EventMarketing Evolution: An Era of Data, Technology, and Revenue Impact.”. Engagement tools like smart tags and mobile eventapps generate a goldmine of data. The reason?
you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in event technology and eventapps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing. Keeping up with trends, and.
It is essential to ensure that the website design aligns with the event’s brand identity and conveys its essence to potential attendees. Therefore, a carefully crafted website design can be a key asset in creating a memorable and successful event.
He pointed to global profiles that will allow planners to draw on deeper data sets to deliver personalized event follow-up and marketing. Conversational prompts can be used to adjust copy for event websites, attendee communications, email marketing and mobile eventapps.
Trends and Innovations Shaping the MICE Industry The business events industry, known as MICE (Meetings, Incentives, Conferences, and Exhibitions), is a major driver of economic growth in North America. Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need.
Tracking event industry trends is a favorite activity here at Meeting Tomorrow. After sifting through all the noise, we wanted to highlight three trends that you should expect to see on the rise this year, and one surprising trend that might be on the decline. Rising: AR/VR at events. Final thought.
Regarding people, Andrews noted that for each team working on a given event, she makes sure to bring on individuals with complementary skills so that no area of responsibility is underpowered. So, each team is built out with people adept in event design and execution; in eventmarketing and analytics; and event technology and operations.
By doing so, you’ll help ensure that attendees are excited about the event’s content, which can lead to increased engagement. To better understand your audience, use event planning software that tracks attendee behavior trends and visitor activity on event websites. Incorporate the use of a mobile eventapp.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Feedback on virtual, in-person, and hybrid formats helps you determine which event type resonates most with your audience.
But, you’ll also find digital eventapps useful in general when planning events with purpose. That’s because of their ability to personalize the event experience for event goers. Your audience will appreciate it if you show them their time is valued. Go paperless.
You’ve all heard about AR and VR at events. The terms have been buzzwords for years now, they are constantly on the biggest trends lists and talked about. But how do you use AR and VR at your events? What can you really do with it that will enhance your event? What Can I Use AR and VR for at my Event?
However, mastering the art of event technology is critical to planning and hosting a successful event. This article will share expert tips and advice for using technology at your event, highlight the latest event tech trends, and provide a handy event tech checklist to make your next event a roaring success.
Advances in data analytics have allowed event planners to track and measure each component of their events — and use that data to iterate and optimize their event strategies continuously. Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
You can even use some of the generative AI in the background to come up with additional versions of what you just wrote — just by changing some of the words so you can start building emotionally engaging marketing, emails, and communications.” Why don’t you have a survey with real-time, free-flowing conversation in your eventapp?”
This article explores the latest networking technology and trends that are transforming how professionals engage and connect. Networking for 2024 Evolution of Networking In the past, networking and education were the twin engines powering successful business events. Start early: Amplify in-person with virtual networking events.
But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy! With their deep dives into markettrends, product evaluations, and vendor landscapes, analyst reports offer invaluable insights for decision-makers.
Trends and Innovations Shaping the MICE Industry The business events industry, known as MICE (Meetings, Incentives, Conferences, and Exhibitions), is a major driver of economic growth in North America. Combining both in-person and virtual components, hybrid events provide the flexibility that modern businesses need.
It equips you with the knowledge and insights to ensure your events align with current trends and expectations. One of the best ways to discover what’s new and trending is by reading eventmarketing blogs and subscribing to fresh content from event planning websites. Read Now 4. Read Now 8. The best part?
In this article, we’ll delve into the cutting-edge and up-and-coming event technology options that are reshaping the industry and catering to the diverse needs of event planners, venues, and attendees alike. By making sustainable choices more accessible, event technology contributes to a collective eco-conscious endeavor.
What Is Event Technology? Event technology is any digital tool that helps you plan and manage in-person, virtual, or hybrid events. With so many new tools on the market, finding the right fit can be challenging. Improve personalization by capturing more data with next-level mobile eventapps, iBeacons, and digital badges.
What’s an event planner to do? Simple: Secure event sponsorships. As the eventsmarket continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. A few metrics to include are: How many attendees were at the event?
See key event metrics — including conversions, registrations, attendance, and revenue — at a glance while analyzing how many networking connections were made, how many attendees participated in sessions, and emerging trends across multiple events. EventMarketing Software Must-haves 18.
To avoid this, you must craft a spectacular event with exceptional content and clear opportunities for attendee engagement. Social Media Activity Best for: In-person, Virtual, and Hybrid Events Speaking of content engagement, are you tracking attendee engagement and satisfaction on social media? Is the event hashtag trending?
Since event management budgeting has a considerable impact on your event’s ROI, you should tackle it as early and thoroughly as possible. In this article, we’ll explore key components of an event budget, trends impacting budgets, the most critical places to allocate event budget, and more. Let’s dive in!
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