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Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. WHAT IS EVENTMARKETING? Organizations use eventmarketing to: Promote the brand to a larger audience.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The experience of an event is often a fleeting one. If you want to truly discover ways to improve your event, you need to collect new data straight from your team, attendees, and vendors while it’s fresh in their minds. Let’s not forget the main reason to debrief: getting a head start on your next event.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. Use your eventapp to allow guests to give feedback in real-time.
Thousands of event professionals and leading third-party planners already rely on Reposite for their vendor sourcing needs and now they will be part of Cvent’s supplier discovery and coordination engine that sources more than $16 billion in 2023.
Choosing what to do at an event especially larger scale events with hundreds of sessions, networking events, keynotes and more can feel very overwhelming. Having data-driven activity suggestions in your eventapp. Apps are getting smarter. Use your eventapp to allow guests to give feedback in real-time.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. A bonus to this is you will have high-quality content you can repurpose it for eventmarketing efforts. Check out our guide on.
But, you’ll also find digital eventapps useful in general when planning events with purpose. That’s because of their ability to personalize the event experience for event goers. Storytelling is a compelling way to connect with attendees when planning events with purpose. Go paperless.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
Here are some telling statistics about event tech: 68.9% of organizers say event software has a major impact on the success of their events ( Bizzabo , 2023) 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year ( Bizzabo , 2023) 72.5%
Are they asking questions about the event topic or specific event details? Pay attention to their feedback to get a better understanding of your target audience and create more informed eventmarketing. Strategies to improve engagement during an event. Measure engagement live in your eventapp or on social media.
One of the easiest ways to do this is by utilizing event registration software. Not only does this streamline the registration process for attendees, but it also provides valuable data for organizers to use in future events. Eventapps can provide interactive features such as live polling and networking opportunities.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Today, eventmarketers have an array of technologies to choose from and incorporate into their event tech stack.
Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Eventmarketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.
Eventmarketers are no strangers to last-minute changes and crises. Maintaining an update log on your event website will help provide answers for attendees, speakers, and partners who are seeking information about your event. Making the Move to a Virtual Event. Postponing your Event. Canceling Your Event.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Live-stream event announcements. . Share, tag, and promote eventvendors in one place.
Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.
This tool harnesses the capabilities of the SAP Ariba platform as a dedicated hub for generating and collaborating on “Direct Material” sourcing events. Vendor Marketplace. This sourcing directory can help event planners find vendors for all aspects of their events, from A/V to lighting to catering.
But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy! With their deep dives into market trends, product evaluations, and vendor landscapes, analyst reports offer invaluable insights for decision-makers.
The Complete Guide to EventMarketing This guide will tell you what matters now and what will matter going forward in eventmarketing. To succeed, the eventmarketer of the future needs to stay on top of the eventmarketing game. What is EventMarketing?
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of eventmarketers say creating memorable experiences for virtual event attendees is harder.
Networking events are designed to help folks meet other people in their industry and learn new things. 5 Examples of Goals for Corporate Events According to a report from Allied Market Research , the U.S. corporate eventmarket — which brought in $95.3 Check out these “ 27 Unforgettable Corporate Event Themes.”
But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy! With their deep dives into market trends, product evaluations, and vendor landscapes, analyst reports offer invaluable insights for decision-makers.
To avoid this, you must craft a spectacular event with exceptional content and clear opportunities for attendee engagement. As you define different event personas, ask yourself the following questions to determine how to build your event registration : Should there be different ticket types or registration flows (i.e.,
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Understanding the Basics of Event Budgeting Budgeting is the backbone of any event, ensuring that every element comes together seamlessly. 12 Key Considerations for Your Event Budget Let’s have a look at the list of the core elements involved in corporate event budgeting: Venue: The choice of venues influences cost significantly.
This lets you talk to everyone involved early on about the costs and back up your discussions with specific numbers as the event date gets closer. Get prices from different event company in Singapore When working with event planners in Singapore, make sure to get quotes from different vendors.
Notable Features Mobile AppEventMarketing Check-In App Streaming Online Registration Ticketing Virtual Stage Sponsors Engagement Calendar Widget B2B Matchmaking Summary The major objective of this platform is to empower everyone who is willing to produce their own event to do so thanks to its easy-to-use platform.
Miss an important detail, and you could jeopardize the entire event and risk upsetting clients, vendors, sponsors, speakers, and other attendees. Secure event management and planning software. Choose an event location and venue. It’s especially difficult for marketing teams with limited budgets and staffing shortages.
It is what will support and enrich your current event and future events to come. According to Intel’s event program manager for global eventmarketing Victor Torregoza : “We are living and working in a data-centric economy. That applies to us as consumers and it applies to us as individuals.
Eventmarketers can choose two event spaces offering floor-to-ceiling windows, stage and lighting, audio-visual capabilities, and live streaming options to make your next networking or dinner affair a legendary event. Your eventapp can quickly help attendees find their next educational track or workshop session.
From up-and-coming talent to established voices, these event influencers have emerged as the Top Event Experience Leaders of 2022 based on your votes. Whether their title is event professional, eventmarketer, or event influencer, these leaders are redefining the events industry from top to bottom.
Planning an unforgettable event isnt just about checking tasks off a list its about getting every detail right at the right time. Every step plays a crucial role in making your vision a reality, from setting goals and securing vendors to marketing your event and analyzing success.
The demand for a seamless digital experience is also evident in mobile apps, with 55% of attendees stating that a mobile eventapp can make or break their event experience. On the organizer side, technology is more crucial than ever: 79% of organizers believe event technology significantly impacts success.
You can bring AR to your next corporate event in several ways. For example, an AR scavenger hunt adds an interactive element by allowing attendees to scan QR codes or use an eventapp to unlock hidden content, trivia questions, or exclusive prizes as they navigate the venue.
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