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Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. No one wants to download another eventapp.”
Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. ” The Rapid Evolution Of EventApp Design.
Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. They go over several favorite event tech tools, future predictions, and general event planning tips.
In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in eventapps today. For me, marketing doesn’t have to be slimy or over-hyped. ” AI In EventApps: Chatbots.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
Eventapp platforms have been all the rage for quite some time now in the world of event tech, so it’s only natural that investments in event platforms come next. Hopin , the 2019 London-based start-up, is considered a unicorn among eventapps. But should we care? I don’t think that’s true.
The benefits of an eventapp are clear for attendees, sponsors, planner and everyone else involved. You’ll need to market your eventapp! The truth of the matter is, regardless of how awesome the app is, attendees will not download it unless you ask them to.
Seventy-five percent of eventapp developers report adoption rates of 60% or more. Event platform adoption is pretty solid overall, but even so, you want that figure to be as close to 100% as possible. . So, how can you increase your event platform adoption rates? Improve Your EventApp’s Performance.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. ATTENDEE DATA AS A MARKETING ASSET.
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most eventtechnology needs a strong internet connection to run smoothly.
Welcome to the golden age of eventtechnology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
The topic was inspired by Encore’s article, titled ‘ Keep Attendees Engaged with an Interactive Event Platform ‘ The Event Tech Podcast has tackled this topic from multiple angles, but today, we can get an inside scoop from Dustin, Nick, and Thuy, as well. But when event design is bad, the tool is useless.”If
In this past year, the events industry has been through quite a shakeup. New trends emerged: we embraced hybrid events , put safety first, and saw an incredible surge in eventapp platforms. Young professionals as well as seasoned event profs are migrating towards technology companies! .
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. How EventApps are Done. Click To Tweet.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the eventtechnology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Welcome to the 2024 eventtechnology guide! Not sure you need eventtechnology? of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Think again!
In this episode, our hosts – Brandt Krueger, Alex Plaxen, Tahira Endean & Audrey Gallien are here to talk about what is trending in the event industry in 2018. Some topics they address in this episode include diversity, event safety, eventapps, hybrid events and MUCH MORE! Diversity in Events.
At least, according to a recent survey from the event management technology company Bizzabo that showed in-person conferences are once again the darling for attendees and organizers alike. Live events are the main crux and that has always been the case. We kind of pivoted when we had to, and now we’re getting back to it.”
Welcome to the 2023 eventtechnology guide! Not sure you need eventtechnology? According to Gartner’s 2022 TechnologyMarketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . What is eventtechnology?
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team.
Events have evolved significantly over the years, and technology has been at the forefront. Eventtechnology has become an essential aspect of planning and executing successful events. However, mastering the art of eventtechnology is critical to planning and hosting a successful event.
However, this bleeding edge technology in AI is not quite ready for mainstream use yet. It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. That is huge! of the internet.
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. If they were let down by your event, offer actionable solutions to make your sponsors whole. Check Your Event ROI. People spent their time and sometimes even money just to be at your event. Social media.
The Power of Wearable EventTechnology . Here’s what this innovative wearable eventtechnology has to offer: Attendees can check in to sessions, download content, and optimize networking capabilities by exchanging contact information with exhibitors and other attendees with the click of a button. .
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Use technology to enhance your networking events. Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. EventApps: Eventapps are another popular tool event planners are using to connect their attendees.
They’re event partners who have their own interests and goals tied to the event. Event planners must find a good match in a sponsor and make sure they have a positive experience before, during, and after the event. Who has sponsored events similar to yours? Do some market research.
A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Their support for eventmarketing is “largely intuitive, based more on anecdotal evidence than on hard data,” the executive summary said.
In a rapidly evolving digital landscape, eventtechnology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started.
According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in eventtechnology and eventapps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of EventMarketing. Try This Shortcut.
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. One app that can do it all.” And for a while, event tech platforms seemed to share that vision. “As That was my first learning.” 2.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
New EventTechnology Our Experts Are Excited About. The latest technology trends can improve your events and help you better prove your return on investment (ROI). In the age of the digital transformation, new forms of event tech seem to be popping up nearly every day. How can event professionals keep up?
Our recent whitepaper developed following a survey of meeting planners, Tech-Savvy Planner Secrets , digs into some of the common challenges planners face when using eventtechnology. One major insight is that 40 percent of survey respondents thought their attendees don’t understand why downloading an eventapp is worthwhile.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Increase EventApp Engagement. #
Being a marketer who loves analytics just makes me want to know mine even more! 12 Interactive Presentation Ideas Your Event Audience Will Love. Discover New EventApps For Networking, Presentations and Recruitment. ?? Good WiFi at events is a must! (15 What music are you listening to?? 15 -minute read ).
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.
I happen to be someone who says it a lot, mostly because I have one foot in the world of marketing, one foot in the world of events. It’s that there really hasn’t been enough technologies until recently to monitor what people are doing. Including things like eventapps. It’s not uncommon.
In recent past episodes, we covered several 202o trends in the industry, including marketing and design. So now it’s time for the 2020 event tech trends to shine! We’ve lived in data silos for the last 30 years of eventtechnology. “And things like eventapps, it’s an old school conversation.
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