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Our recent whitepaper developed following a survey of meeting planners, Tech-Savvy Planner Secrets , digs into some of the common challenges planners face when using eventtechnology. One major insight is that 40 percent of survey respondents thought their attendees don’t understand why downloading an eventapp is worthwhile.
As the scale and importance of these gatherings continue to grow, the need for more sophisticated and efficient event lead capture mechanisms has also increased. Exhibitors, organizers, and sponsors all must capture leads, score leads, and retrieve them post-event for meaningful follow-up.
Event Intelligence Use Case: Providing ROI to Exhibitors An important use case for event intelligence is proving ROI to exhibitors. According to a whitepaper published on Meetings and Conventions : “According to our recent survey of event organizers, proving exhibitor ROI was identified as their biggest challenge.
You want a solution that allows for customization, ensuring that the platform aligns with your specific event objectives and reinforces your branding. From creating personalized attendee profiles to designing custom eventapps, the ability to create a seamless and cohesive experience will make your event stand out in the attendees minds.
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