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Eventsponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with eventsponsors. Step 1: Finding The Right EventSponsors.
In the last Event Tech Podcast episode, they talked about face recognition technology in events. And since nothing gets tech nerds riled up more than AI, they’ll be talking about AI in eventapps today. ” AI In EventApps: Chatbots. “I have a crazy event technology idea,” says Will.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
And today, we continue, with a second article about virtual event sponsorship ideas. Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors!
Through a platform, you can gather data, share resources, and even increase the visibility of your eventsponsors. Seventy-five percent of eventapp developers report adoption rates of 60% or more. Event platform adoption is pretty solid overall, but even so, you want that figure to be as close to 100% as possible. .
You might not think you need event platforms for in-person events, but they allow you to collect richer data on the attendee experience. You don’t have to worry about collecting business cards or messing around with paper registration forms at the event. Eventsponsors want to see as much return on their investment as possible.
Enhanced audience engagement is the #1 benefit of event platforms; it is the direct result of gamification, networking opportunities, and other features we outline below. Event gamification. But event platforms (and accompanying eventapps) can offer so much more. Attendee communication. Virtual networking.
. “I think the metaverse will reduce the number of event platforms currently on the market. No one wants to download another eventapp.” It’s easy for hackers to write one email that comes across as legitimate with all that information.” And that’s what the attendees want as well.
But since event and meeting planners are not statisticians, this is where the journey of measuring event goals often ended. EventApps To The Rescue. Thanks to event technology, event profs do not need to do their own analysis to see whether their efforts yielded a positive event ROI.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
On the other, you should also think about the best way a sponsor can add value to your event. It’s also a matter of considering whether this sponsor is something your audience will be interested in. After you’ve done this delicate balancing act, it’s time to connect with the sponsors and make the pitch.
What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? These insights are essential for optimizing future events. Measure ROI for sponsors and exhibitors.
.” One of the greatest uses of email notifications Brandt has seen is after the event. It tells you all the sessions you went to, the contact information of all the speakers, people you’ve connected with on the eventapp, and which sessions or exhibitors you didn’t go to but are related to your other activities.
But that approach is hardly doable for corporate events, conferences, conventions, and other large-scale events. Today, there are so many simpler, faster, and more precise ways to track attendees: QR codes, RFID technology, Event platforms and eventapps, Event registration software, Other attendee tracking software solutions.
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
Because with virtual event planning, venue restrictions, rigging, and so on won’t be the things you’ll have to worry about. But rather things like platform integrations , cybersecurity, platform features, your eventapp, and chatbots. The content will be one of the stars of your virtual event. Conclusions.
Are we choosing sponsors that match our value? Do our topics reflect our event’s purpose and does it resonate with our audience? Infusing Events With Hands-On Experiences. Now, event organizers have more avenues for customized, interactive data gathering. Do our speakers and influencers reflect our brand well?
There are a ton more opportunities to do that now with further and further sophistication of event technologies. Including things like eventapps. Valuable information. RFID badges, the beacons that are at events that track where attendees are moving, that tells you a ton of information. Who did it the most?
Brandt explains the evolution of event technology. “Remember the days when planners thought that they didn’t need eventapps ? Well, less than two years ago, almost every conference had an eventapp of some kind. “It will ask you if you want to share your contact information.”
When selecting an event management software, check to see if it offers tools for easily putting your event brand front and center. A customizable event agenda module. A branded eventapp. A white label eventapp. Now, you can—and should—be able to expect the same from your events.
Which is where we’re still firmly planted in the world, but we’re getting information or having some kind of sensory input layered over reality as we see it and know it” Audio Augmented Reality: A First-Hand Account. Bringing Audio Augmented Reality To EventApps. “We’re not replacing.
As you know, this is the number one podcast to go for ideas on everything event tech. And we simply couldn’t resist dedicating an episode to event management through the lenses of tech and tools. Because with so much information and choices out there, it can get quite overwhelming. Is it free tickets?
That’s where crowdshaping at an event by active participation comes in. For instance, you could choose the perfect eventapp to facilitate getting their feedback in real-time. So, while it helps with event planning and adjusting things in real time to run more efficiently, it can also be used to keep event goers informed.
Make sure your eventapp/platform can process recurring memberships and not only 1-time purchases. Event organizers have a lot on their plate as it is. Offer mastermind groups where people can share private information, build sub-groups, and include gamified challenges with a leaderboard. Step 5: Include EventSponsors.
Highlight your sponsors in organic ways. Think of ways you can join forces with your sponsors and have the attendees interact with both your products at the same time. Incentivize customers to give their contact information with a giveaway, raffle, etc. Similarly, the experience itself should stretch out beyond the event itself.
The quality of the event also goes a long way toward convincing hospitals to allow their doctors and professionals to take the time to attend. If there is no valuable information to be gained from a meeting, most attendees put it on the backburner. The use of mobile eventsapps can be of significant help for gathering information.
Like most aspects of your event planning journey, attendee profiles provide the foundation for success. You should turn to these personas to inform your marketing approach when planning events with purpose. Look for connections between the values you know your personas to have, and the purpose of your event. Go paperless.
After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. You can find bigger and better ways to deploy events, the latest in event tech, and follow where other event profs’ careers are taking them. Event Marketer.
It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Hence, it is imperative for event planners to carefully identify and select sponsors that align with their brand values and messaging.
Event lead retrieval is the process of collecting and organizing contact information and insights about attendees who show interest in your booth, session, or product during an event. Lead retrieval apps Lead retrieval apps make capturing and organizing attendee information a breeze.
Event mobile apps allow attendees to stay engaged and connected, providing them with all the necessary information at their fingertips. With features such as event agendas, venue maps, speaker bios, and attendee networking, mobile apps enhance the overall event experience.
Create a Facebook event page , invite members of your target audience, tag companies with related content and promote engaging, interactive content on the event page. Share high-resolution video content on Instagram to provide event updates or showcase exclusive “behind-the-scenes” information. Coordinate a countdown.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
The months leading up to an event are critical for maximizing these strategic relationships, especially where they might lead to co-authored content that may take several weeks to produce. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Make the connection.
Klik facilitates an instant exchange of contact information, enhancing user experience and encouraging more natural networking. Organizers have spoken — maximizing sponsor and exhibitor ROI is more crucial than ever. The remarkable 400% leap in lead generation with Klik wearable event technology clearly demonstrates its value.
Onsite event technology can greatly enhance areas like information dissemination, wayfinding, networking, security and contingency planning, lead capture, and data collection. of attendees consider a mobile eventapp essential for in-person conferences. Female event professional looking at mobile app.
During the session, Holsinger joked with participants that they should tuck their feet under their chairs because he was going to step on some toes — there is a disconnect, in many cases, between what event organizers have been offering at their events and what attendees say that they want, the survey revealed.
It’s no surprise that modern event attendees expect a mobile eventapp that delivers all the information they need about that event to their smartphones, and to be able to use their phones throughout an event. What is a mobile eventapp? How can mobile apps improve events?
It’s no surprise that modern event attendees expect a mobile eventapp that delivers all the information they need about that event to their smartphones, and to be able to use their phones throughout an event. What is a mobile eventapp? How can mobile apps improve events?
Who is the target audience, and how can the event address their interests? What’s the right digital experience for attendees, sponsors and speakers? In this phase, resources like Eventtia’s Event Planning Checklist can be invaluable. Check-in apps with QR code for smooth registration and attendance tracking.
A lack of branding isn’t the end of the world, but using Zoom for a virtual event will make attendees think that Zoom is an eventsponsor. . With a virtual event platform, you can white-label the platform and keep attendees focused on your brand. You generate a lot of attendee information during an event.
Klik facilitates an instant exchange of contact information, enhancing user experience and encouraging more natural networking. Organizers have spoken — maximizing sponsor and exhibitor ROI is more crucial than ever. The remarkable 400% leap in lead generation with Klik wearable event technology clearly demonstrates its value.
In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. 4 Ways To Prove ROI to Sponsors.
There’s nothing worse than setting a goal but not having the mechanics to properly measure whether you’ve achieved that goal after the event. . Master the art of measuring event ROI: “ The Guide To Event Marketing Attribution & Measuring Event ROI.”. Pinpoint Event Success KPIs. Event marketing software.
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