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Eventappplatforms have been all the rage for quite some time now in the world of event tech, so it’s only natural that investments in eventplatforms come next. Hopin , the 2019 London-based start-up, is considered a unicorn among eventapps. But should we care? Money Is Not Everything!
Your brand went through the time and expense to set up a unique eventplatform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform.
Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. ” The Rapid Evolution Of EventApp Design.
Even though there are now more than 100 eventplatforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. At Endless Events, we believe that eventplatforms and technology should be the basis of a modern event strategy. Event gamification.
Thanks in large part to COVID-19, many in-person events include a digital component, typically in the form of an eventplatform. You might think you don’t need a digital platform for an in-person event, but it’s not a bad idea. Event planners are opting for eventplatforms for in-person events for these 13 reasons.
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on eventplatforms! EventPlatforms Are A Tool: Use It Wisely. But when event design is bad, the tool is useless.”If
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Recall that Cisco , which offered WebEx before streaming was cool, purchased Socio and just closed the deal on Slido last month in an attempt to make engagement on the platform seamless. The platform recently announced that it can host up to 50,000 attendees. The big players want to expand their offerings and have the funding to do so.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. As part of our ongoing commitment to progress and improvement, we’re changing platforms. One app that can do it all.”
?? The Best of the Best: Comparison: Platforms Are The New Venues…But Is That Enough? Event Stories: Pivoting To Virtual Events: The Success Story of Kenes Group. ? Dive into platforms with our So Many Options, So Little Time: Choosing A Digital EventsPlatform webinar! Platforms are the new venues? (10-min
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
Here are the 10 event technology trends that Will and Brandt discuss in this unique and exciting episode: NFTs, blockchain, metaverse, drones, smart glasses & AR, community marketing, privacy & security, machine learning & AI, facial recognition, attendee tracking. No one wants to download another eventapp.”
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. ATTENDEE DATA AS A MARKETING ASSET.
So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Incorporate Sponsors Into Your EventApp. Let’s kick start these virtual event sponsorship ideas with eventapps. Eventapps gained quite the momentum a few years back.
. “Remember the days when planners thought that they didn’t need eventapps ? Well, less than two years ago, almost every conference had an eventapp of some kind. Over a course of 10 years, eventapps exploded and went from 4 on the market to 200 of them. ” EventPlatforms 101.
Mobile apps for conferences are becoming staples. If you don’t have one yet for your future events, it’s high time to give some thought to if an eventapp is a fit for you. Are you able to keep your audience’s private information secure before, during, and after the event?
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. While these platforms were good, they were limited. The result was that it was difficult to find event management software that fits like a glove. Source: Capterra ).
Don’t rely on a cookie-cutter approach to creating RFPs, especially when you are in need of an eventplatform or mobile app to facilitate a virtual event. Your technology can make or break your event. Type of Event. What is the purpose of the event? Social Media. What level of customization is needed?
That check-in process, the speed at which they check-in, how they’re greeted, how their information is processed” And there is no shortage of platforms that can help you with this process! Just roll it out as part of your marketing. “There’s a fantastic platform out there called Evvnt”, says Adam.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. What is gamification for events?
At this point, you’ll want to define why you’re putting together this event, and what you’re hoping to achieve. What are your marketing and financial goals? Picture the theme you’ll want your virtual event to follow, and make sure you stand out! Market research can be a powerful tool here.
If you want to go around the world, there’s the free report about the 25 Best Event Venues and Destinations in 2018, which takes you from Anaheim to Singapore. You can also go to the EventApp Bible 2017: Reboot if you want to start building eventapps this year.
Thanks to mobile phones and eventapps, the chances of this unfortunate situation occurring can be lessened and your attendee’s ROI maximized. In a recent webinar , Brooke Gracey, marketing manager at Cvent, discussed how to leverage technology to boost social event ROI. This mistake is common, but not inevitable.
Translators can log into the event virtually, using a remote simultaneous interpretation (RSI) platform, such as Interprefy. The platform can be embedded into your virtual eventplatform, or alternatively, you can use streaming tools, such as vMix or other software. AI Captioning & Translation For Events.
And vice versa – event planners should prepare questions for sponsors too and assess whether they fit their ideal sponsor persona. . For example, if you’re planning a digital marketing conference, Hubspot or MailChimp might be a great fit, while it would make very little sense to reach out to Red Bull GmbH or Southwest Airlines.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. If they were let down by your event, offer actionable solutions to make your sponsors whole. Check Your Event ROI. Platform analytics. Social media. Net promoter score. Conversion funnel.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. Event automation allows eventprofs to automate tasks, create workflows, cut costs. And that’s not all event automation does!
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
In this past year, the events industry has been through quite a shakeup. New trends emerged: we embraced hybrid events , put safety first, and saw an incredible surge in eventappplatforms. Young professionals as well as seasoned event profs are migrating towards technology companies! .
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
Technology is starting to play a big role in event planner networking. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Ultimately, an eventapp is useless if your attendees have trouble using it.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. This ensures future events offer more engaging and valuable programming. These insights are essential for optimizing future events.
Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Here’s how each of these technologies—matching software, eventapps, and networking apps—can help your attendees form more concrete connections. But, there is a solution.
The Event Tech Podcast is often so excited about all the innovation, new eventplatforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most event technology needs a strong internet connection to run smoothly.
Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. In this article, you’ll find what you need to roll with the punches and plan successful gatherings—even if the situation changes before your event takes place.
A recent Harvard Business Review study found the vast majority of companies (90 percent) prioritize events. For more than half of them, in fact, events are the most valuable marketing channel. Their support for eventmarketing is “largely intuitive, based more on anecdotal evidence than on hard data,” the executive summary said.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
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