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Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. ” The Rapid Evolution Of EventApp Design.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
You’re doing attendee ticketing or registration, and marketing that goes involved with that. I would break it into attendee and marketing. And then break it into production, ops, back of house. Best Project Management Tools for Event Planners. Brandt Krueger & Will Curran’s Favorite EventApps.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.
Eventapp platforms have been all the rage for quite some time now in the world of event tech, so it’s only natural that investments in event platforms come next. Hopin , the 2019 London-based start-up, is considered a unicorn among eventapps. But should we care? Investments Don’t Equal Quality.
So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Incorporate Sponsors Into Your EventApp. Let’s kick start these virtual event sponsorship ideas with eventapps. Eventapps gained quite the momentum a few years back.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
At this point, you’ll want to define why you’re putting together this event, and what you’re hoping to achieve. What are your marketing and financial goals? Picture the theme you’ll want your virtual event to follow, and make sure you stand out! Market research can be a powerful tool here.
Here are the 10 event technology trends that Will and Brandt discuss in this unique and exciting episode: NFTs, blockchain, metaverse, drones, smart glasses & AR, community marketing, privacy & security, machine learning & AI, facial recognition, attendee tracking. No one wants to download another eventapp.”
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
Welcome to the golden age of event technology! Back in the dark ages, eventmarketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. A customizable event agenda module. A branded eventapp.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. How EventApps are Done. Click To Tweet.
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. What is gamification for events?
People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Event gamification. “Give extra points if people get there early.
At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. If they were let down by your event, offer actionable solutions to make your sponsors whole. Check Your Event ROI. There are a few ways to measure engagement for your event: Online mentions.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. They were revolutionary at the time.
Brandt explains the evolution of event technology. “Remember the days when planners thought that they didn’t need eventapps ? Well, less than two years ago, almost every conference had an eventapp of some kind. “Remote work has even changed AV and production.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%. That is huge!
Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Here’s how each of these technologies—matching software, eventapps, and networking apps—can help your attendees form more concrete connections. And why do those things matter?
Well, it’s not – it’s actually Crowd Mics for events! The following year, the product was launched, and our host Brandt Krueger got to sit down with them for the first time. The two embarked on a journey to introduce the product to the world. They got their product out into the world, with proven value.
In this past year, the events industry has been through quite a shakeup. New trends emerged: we embraced hybrid events , put safety first, and saw an incredible surge in eventapp platforms. Young professionals as well as seasoned event profs are migrating towards technology companies! .
Do you cancel or continue with your live event as planned? The fact is your event deserves to be successful despite all the uncertainties in the market. In this article, you’ll find what you need to roll with the punches and plan successful gatherings—even if the situation changes before your event takes place.
Some of my marketing teammates also decided to get away this week and take some time to decompress. Additional articles and resources: Virtual Event Platform vs. Virtual EventProduction Company. Virtual Event Platforms: Why An “All-In-One” Solution Just Won’t Cut It. Upcoming Events. ?
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. Review our free production guide infographic and level up your AV tech knowledge. The Many Challenges of EventMarketing.
?? The Best of the Best: Event Presentations: How to Make a Good Presentation in 10 Steps. Event WiFi: 10 Best Tips to Make the Most of Your Event WiFi. AV Terms: Production Schedule And Show Flow: What Is The Difference? ? Want to know more about how to save on event WiFi? Good WiFi at events is a must! (15
The added value will show through when you have an engaging conference speaker that takes time to build a connection to your event and the audience. Bonus, giving guests things that have real value like a free e-book or sample product will leave a lasting positive impression. Both of these apps are known to engage the audience.
Around the world, tragic incidents at events like the Las Vegas shooting and the Boston Marathon bombing, and natural disasters have shown that we aren’t prepared for every type of security and safety issue in our industry. Regardless of the scale of your event, planning a safe event needs to be your priority.
Eventbrite has compiled some of the most relevant event statistics across various fronts, from eventmarketing and promotion to social media and technology. B2B events also have their section, and the guide gives a few tips on how to stay afloat now that the market is getting more and more crowded. Click To Tweet.
Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners. Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly.
Marketers and event planners are aware and know too well how stressful their life can be. Planning a conference, planning an event for a huge crowd, an event where you are supposed to present your company, products, services, etc. Efficient work habits are the basis of productiveevent organization.
“It’s very similar to whether you have a swiss army knife of specialized tools, or one butcher knife that doesn’t do everything, but it’s good enough,” explained the entrepreneur who in a previous career built the mobile eventapp company DoubleDutch into a leading position and sold it to Cvent in 2019. The future of events is changed.
. “The event platform is just one of the many parts that need to come together to create real audience engagement. ” Nick agrees: event technology companies are your partner and their product is a tool. But when event design is bad, the tool is useless.”If
Because everyone’s worried that somehow they’re going to lose their market share or something along those lines. Before diving into events industry tech standards, it pays off to look into big names in tech. “It’s been a struggle in event land and eventapp land. How intuitive is it?
Straight out of college and until his 30s, “I worked for a production company, a meeting and eventproduction company out of Minneapolis”, he recalls. “You can find someone who’s really good at tech, but they don’t understand the event aspect. All of the technology wrapped into one.
In essence, it’s what you want event goers to experience. To further explain, we’re going to break down: How to think about your event’s ‘why’. Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Or improving product knowledge at a launch.
American Express Meetings & Events ’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. The marketplace of software platforms is a combination of vetted third-party products and proprietary technology developed by the AMEX M&E team.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
In recent past episodes, we covered several 202o trends in the industry, including marketing and design. So now it’s time for the 2020 event tech trends to shine! “Because money is driving a lot of product decisions and development. “And things like eventapps, it’s an old school conversation.
The juxtaposition gives attendees a clearer understanding of how these products interact, which makes it easier for exhibitors to deliver their messaging and, in turn, can drive higher sales. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Did you know? Make the connection.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. Pre-event Survey.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
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