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But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how eventmarketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
We all want to create an event that is full of uniquely engaging conference speakers, but how do we do that? Most events no longer want basic conference speakers. A speaker standing in front of the crowd talking at them with slides is no longer enough. Below you will learn: What makes for an engaging speaker.
Seventy-five percent of eventapp developers report adoption rates of 60% or more. Event platform adoption is pretty solid overall, but even so, you want that figure to be as close to 100% as possible. . So, how can you increase your event platform adoption rates? Improve Your EventApp’s Performance.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
Mobile apps for conferences are becoming staples. If you don’t have one yet for your future events, it’s high time to give some thought to if an eventapp is a fit for you. Are you able to keep your audience’s private information secure before, during, and after the event? Click To Tweet.
At this point, you’ll want to define why you’re putting together this event, and what you’re hoping to achieve. What are your marketing and financial goals? Picture the theme you’ll want your virtual event to follow, and make sure you stand out! Market research can be a powerful tool here.
Your technology can make or break your event. Type of Event. What is the purpose of the event? Are you gathering for marketing, networking, or community building? The purpose of the event will drive questions like whether networking, live polling, Q&A or chat functions are important to include in your RFP.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. ATTENDEE DATA AS A MARKETING ASSET.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? What Is EventMarketing? Why Does EventMarketing Work? Ready to get started?
People used Zoom to host virtual events as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Event gamification. Registration & ticketing. Branding opportunities.
For instance, “Q&A systems, there should be no reason, if you have speakers, that you don’t use them. “If you’re kind of looking at the attendee that’s looking at education: you’ve got the speakers, you’ve got the content. Just roll it out as part of your marketing.
As an event planner, you know virtual and in-person events require a completely different setup. But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. And how can you get more mileage out of this in-person event?
Gamification isn’t about just playing games on an eventapp. But an eventapp is an efficient way of recording proof that the intended behavior has happened and then measuring the results. So, now that you know what it isn’t, I’m going to explain what event gamification really is. What is gamification for events?
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
From choosing the right venue to coordinating speakers, managing schedules, and curating meaningful experiences, conference management requires a combination of creativity, strategic thinking, and an incredible eye for detail. To enhance efficiency and impact, consider opportunities to automate key processes.
When translation for events is utilized, planners can reach a larger audience, far beyond their English-speaking customers. Not only does that make the event far more inclusive, but it also makes it easier for non-native speakers to stay engaged during the event itself. AI Captioning & Translation For Events.
You can get the host or speaker to do a show of hands, or ask people to use your hashtag to send questions. Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. How did you hear about our event? What did you like/dislike the most about the event?
You planned a spectacular event. The venue was perfect and the speakers top-notch. Speakers want to present remotely, and attendees and sponsors are starting to drop off. Do you cancel or continue with your live event as planned? Do you cancel or continue with your live event as planned? Simplify hybrid events.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. How EventApps are Done. Click To Tweet.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Surveying attendees about session topics and speaker performance reveals how well the content aligned with interests and needs.
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. Event automation allows eventprofs to automate tasks, create workflows, cut costs. And that’s not all event automation does!
Brandt explains the evolution of event technology. “Remember the days when planners thought that they didn’t need eventapps ? Well, less than two years ago, almost every conference had an eventapp of some kind. The speaker needs to engage the audience. “It has to be amazing and engaging.
You’ve booked a keynote speaker that is sure to wow! Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. EventApps: Eventapps are another popular tool event planners are using to connect their attendees.
In essence, it’s what you want event goers to experience. To further explain, we’re going to break down: How to think about your event’s ‘why’. Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Marketing in line with the ‘why’.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
Another Monday, another Event Tech Podcast, today we are telling the story of Crowd Mics for events! Everyone can relate to the annoyances of sound during a live event. Whether it’s the speaker, the audience, or the AV company, these little glitches affect everyone. Is this an eventapp? Yes, do both.
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it.
Technology is starting to play a big role in event planner networking. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Ultimately, an eventapp is useless if your attendees have trouble using it.
I happen to be someone who says it a lot, mostly because I have one foot in the world of marketing, one foot in the world of events. The amount of saying “I’m going to spend an hour and a half listening to one speaker in a room where I have to look at that person face-to-face.” Including things like eventapps.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
In this past year, the events industry has been through quite a shakeup. New trends emerged: we embraced hybrid events , put safety first, and saw an incredible surge in eventapp platforms. Young professionals as well as seasoned event profs are migrating towards technology companies! ” Nick agrees.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
That’s where crowdshaping at an event by active participation comes in. For instance, you could choose the perfect eventapp to facilitate getting their feedback in real-time. Reaching out to them could give you some valuable insights into aspects of your event that need improving. Worried they wouldn’t use it?
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. We are switching from an eventapp to a platform designed for communities and only for communities,” explains Will. “I
And having the ability to tailor products to our personal requirements, means people expect the event world to follow suit. But, this isn’t just about creating personalized invitations and marketing; instead, it’s about customizing the actual event experience so that attendees are more engaged and find your event memorable.
It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.
So, even those on a budget can offer attendees access to customized agendas, presentations and speaker information without the need to hire programmers. The platform also provides data analytics to help planners integrate the event in their marketing campaign and improve future experiences.
You’ve booked a keynote speaker that is sure to wow! Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. EventApps: Eventapps are another popular tool event planners are using to connect their attendees.
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Choose the right speakers.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
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