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How to Measure Event Marketing Success

Endless Events

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results.

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Try New Event Ideas For 2018: Create a Roadshow, Book Underrated Venues, Create a Unique Event Experience

Endless Events

If you want to go around the world, there’s the free report about the 25 Best Event Venues and Destinations in 2018, which takes you from Anaheim to Singapore. You can also go to the Event App Bible 2017: Reboot if you want to start building event apps this year.

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Tips for Choosing the Right Event Management System, Event Partners and More

Endless Events

Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. So with that in mind, we set out to give you a few tips for making the right choices for your events. How Event Apps are Done. Click To Tweet.

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Cvent Connect Rolled Out Road Map to a More Integrated and AI-enabled Meetings Future

Smart Meetings

“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”

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Using Event Tech The Right Way

Endless Events

According to a report, many events companies aren’t using the newest tools to make projects more efficient. Despite advances in event technology and event apps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of Event Marketing. Try This Shortcut.