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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Conference eventapps are a must for any conference in today’s world. Adding conference eventapps to your next event will create accessibility with content, notifications, feedback, and everything else you will need to communicate with your attendees. But how do you incorporate a conference eventapp?
Making sure attendees use the eventapp you’ve created requires your organization to market the app before your event takes place. Your organization has created an eventapp that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it?
Your technology can make or break your event. Type of Event. What is the purpose of the event? Are you gathering for marketing, networking, or community building? The purpose of the event will drive questions like whether networking, live polling, Q&A or chat functions are important to include in your RFP.
The experience of an event is often a fleeting one. If you want to truly discover ways to improve your event, you need to collect new data straight from your team, attendees, and vendors while it’s fresh in their minds. Let’s not forget the main reason to debrief: getting a head start on your next event.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly. Developing a Comprehensive Budget: Create a detailed budget that accounts for all expenses, from venue rental and catering to marketing and technology.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
When this goes wrong, the implications are huge – financially, but more importantly, with regards to the safety of event team, contractors and attendees. It’s vital you use the right vendors when planning a safe event so that you know the equipment, but also the setup is up to scratch. Don’t leave anything to chance.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
Whether they’re exhibitors, sponsors, vendors, the B2B partners that are interested in these live events, how to better match them with the live event organizers and with the event properties” “The other piece of what we do is, we have a marketplace”, he continues. Is it free tickets?
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
It will be years until we see these types of AI at events. In reality currently, AI at events is mostly just programmed answers in technology such as chatbots and some eventapps. Event automation allows eventprofs to automate tasks, create workflows, cut costs. And that’s not all event automation does!
The #EventProfs community is a strong network of event professionals who’ve come together worldwide to share their ideas and insights and seek support in the ever-evolving event industry. We are switching from an eventapp to a platform designed for communities and only for communities,” explains Will. “I
This allows event organizers to get the right data at the right time. Now, event organizers have more avenues for customized, interactive data gathering. Eventapps, trackers and sensors, wearables, event kiosks, social media, and similar sources can all be tapped to get the information you need.
In essence, it’s what you want event goers to experience. To further explain, we’re going to break down: How to think about your event’s ‘why’. Why authenticity matters in marketing a purpose-driven event. How to use the event’s purpose to fuel the structure. Marketing in line with the ‘why’. Go paperless.
Because everyone’s worried that somehow they’re going to lose their market share or something along those lines. Before diving into events industry tech standards, it pays off to look into big names in tech. “It’s been a struggle in event land and eventapp land.
. “I think one big thing about our projects in the events industry is that we touch so many different people in so many different areas. You might have the CEO submitting a presentation, a marketing person planning the event, and the IT person verifying an API integration. ” Missing Software Features. . ” .
Grouping cybersecurity vendors next to cloud storage providers and IT management software exhibitors not only enhances attendees understanding of the tech stack but also positions these exhibitors as essential components of a cohesive solution. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other.
Contrary to popular belief, event attendees are big fans of specialized mobile eventapps. Rather than contributing to app fatigue, a purpose-built eventapp can transform the event experience, increasing engagement while establishing a new standard of what events should look like.
They can be tailored to your groups to better assess the experience of attendees, speakers, and vendors. To understand the attendee experience at your events, all you have to do is ask. Below are 29 sample questions you could ask your attendees, speakers, or vendors. Ranked) • How useful was the eventapp?
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Post-event engagement.
The Growth of the Event Management Software Industry First, let’s look at the context that has shaped the event management software market as we know it today. Here are some telling statistics about event tech: 68.9% wearable event technology) ( Bizzabo , 2023) 67.5% Do you offer an eventapp?
. • Consider your needs before purchasing an event-management software platform. The major platforms offer everything from marketing and eventapps to registration and attendee metrics. Talk it out with your AV vendor. Get quotes from multiple AV vendors. Want more? It will also reduce your carbon footprint.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Today, eventmarketers have an array of technologies to choose from and incorporate into their event tech stack.
Welcome to the 2023 event technology guide! Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . Event tech also leads to a better user experience.
One of the easiest ways to do this is by utilizing event registration software. Not only does this streamline the registration process for attendees, but it also provides valuable data for organizers to use in future events. Eventapps can provide interactive features such as live polling and networking opportunities.
Here are some important roles to consider in an event team: Event Manager: supervises the whole team and is ultimately responsible for the overall execution of the event. Makes top-level decisions including managing the event budget. Step 5: Develop Your Event Branding. Step 9: Develop a Promotion Plan.
Eventmarketers are no strangers to last-minute changes and crises. Maintaining an update log on your event website will help provide answers for attendees, speakers, and partners who are seeking information about your event. Making the Move to a Virtual Event. Postponing your Event. Canceling Your Event.
Event lead retrieval is the process of collecting and organizing contact information and insights about attendees who show interest in your booth, session, or product during an event. Interactive exhibitor booths Offering interactive vendor booths opens the door to all sorts of gamification possibilities.
Start by sending out a digital survey for pre-event polling on the activities you plan on offering. If you plan on sending out an explainer email, make sure you’re segmenting your marketing lists. Many large-scale events like Sound Fest use Facebook Messenger to make it happen. EventApps. HOW TO STAY AHEAD.
Social media has long been an important part of eventmarketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Co-hosting Facebook events can increase its potential to reach a wider audience, so it’s really a win-win.
They’re determining event goals, mapping out a killer event strategy, building the event website, sending out eventmarketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Pinpoint Event Success KPIs.
In an age where more than 253 million Americans own smartphones and spend more than four and a half hours using them daily, apps have become table stakes for event organizers — especially given the fact that more than 75% of that four and a half hours is spent exclusively within apps.
This tool harnesses the capabilities of the SAP Ariba platform as a dedicated hub for generating and collaborating on “Direct Material” sourcing events. Vendor Marketplace. This sourcing directory can help event planners find vendors for all aspects of their events, from A/V to lighting to catering.
To maximize the potential of your next conference, you need to get the word out early and attract attendees well before the big day approaches — which is precisely where marketing comes into play. Curious about how to market a virtual conference or in-person event? Build out a go-to-market (GTM) and sales enablement strategy.
Marketers and event planners are aware and know too well how stressful their life can be. Planning a conference, planning an event for a huge crowd, an event where you are supposed to present your company, products, services, etc. Even the most seasoned event planners sometimes have to take a breather and step down.
But if you’ve spent time on sites like G2 and Capterra, you know how crowded the marketplace is — this is where event software analyst reports come in handy! With their deep dives into market trends, product evaluations, and vendor landscapes, analyst reports offer invaluable insights for decision-makers.
Gartner® published its inaugural Magic Quadrant™ for Event Technology Platforms a few weeks ago, and Bizzabo was named one of three market Leaders. Perhaps that’s why it’s particularly meaningful that Gartner ranked Bizzabo as furthest in “Completeness of Vision” of the 13 vendors evaluated in the Magic Quadrant.
The attack vector is us as the events, and things like, for example, our registration systems, it’s our eventapps, and it’s all just a starting point. It’s not gonna be the vendor’s responsibility. Will Curran: Preach, oh my god, that was amazing. It’s all of our responsibilities.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% of eventmarketers say creating memorable experiences for virtual event attendees is harder.
Team-building events foster camaraderie by bringing coworkers together to learn new things and get to know each other on a deeper level. Product launches highlight new products and services an organization brings to market to generate buzz and excitement. corporate eventmarket — which brought in $95.3
A huge piece of the expected 5-10% increase in meetings and events demand is the escalating willingness of brands to invest in events as a marketing channel. In fact, in a recent eventmarketing survey , 52% of survey respondents said that eventmarketing drove more business value than other marketing channels. (To
Last week, the event technology space celebrated a significant milestone: Gartner® released its first-ever Magic Quadrant™ for event technology platforms — a moment that marks the growth of our market and the triumphant return of in-person events as a go-to marketing channel. Our evolution didn’t stop there.
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