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Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. Event technology is no longer just one aspect of an event. It’s the very heart of hybrid and virtualevents!
Last week, we explained how to deal and package your virtualevent sponsorships. And today, we continue, with a second article about virtualevent sponsorship ideas. Yes, convincing sponsors to be a part of your virtualevent might seem like too daunting of a task. Incorporate Sponsors Into Your EventApp.
Virtualevent planning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. So to help you, we put together the ultimate virtualevent planning checklist!
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtualevents in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtualevents!
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
People used Zoom to host virtualevents as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Zoom also poses a challenge for event video storage.
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. They can also set up chatbots that answer questions about the event.
The pandemic ushered in an era of far more inclusive and accessible virtualevents and made us re-evaluate some of the event-planning practices we started to take for granted. We learned a very valuable lesson the hard way: an event on the other side of the world can impact the entire globe. Yes, you read that right.
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most event technology needs a strong internet connection to run smoothly.
Don’t rely on a cookie-cutter approach to creating RFPs, especially when you are in need of an event platform or mobile app to facilitate a virtualevent. Your technology can make or break your event. Type of Event. What is the purpose of the event? Will public app downloads be acceptable?
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. ATTENDEE DATA AS A MARKETING ASSET.
Even as in-person events return, many businesses and event planners plan to keep the virtualevent trend alive. With virtual and hybrid events becoming a standard part of industry operations, event planners and organizers are on the hunt for virtualevent engagement ideas that will keep audiences invested.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
Here are the 10 event technology trends that Will and Brandt discuss in this unique and exciting episode: NFTs, blockchain, metaverse, drones, smart glasses & AR, community marketing, privacy & security, machine learning & AI, facial recognition, attendee tracking. No one wants to download another eventapp.”
Brandt explains the evolution of event technology. “Remember the days when planners thought that they didn’t need eventapps ? Well, less than two years ago, almost every conference had an eventapp of some kind. Exhibitors At VirtualEvents. It’s that simple.
Event Stories: Pivoting To VirtualEvents: The Success Story of Kenes Group. ? Dive into platforms with our So Many Options, So Little Time: Choosing A Digital Events Platform webinar! Some of my marketing teammates also decided to get away this week and take some time to decompress. Upcoming Events. ?
” Virtualevents, however, are a different matter. “If the technology fails you during a virtualevent, there is nothing an attendee can do to work around that. ” Nick was recently at a virtualevent where something went wrong with the broadcast, which turned the event into a mere collection of content.
In this past year, the events industry has been through quite a shakeup. New trends emerged: we embraced hybrid events , put safety first, and saw an incredible surge in eventapp platforms. Young professionals as well as seasoned event profs are migrating towards technology companies! . Probably not.
In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Successful event strategies depend on stakeholder satisfaction and event surveys are one of the best ways to measure this.
If you’re looking for the most comprehensive list of eventmarketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. If they were let down by your event, offer actionable solutions to make your sponsors whole. Check Your Event ROI. People spent their time and sometimes even money just to be at your event. Social media.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between eventmarketers and event planners, and many more miscellaneous fun facts about the Endless team. EventMarketer Or Event Planner?
Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly. Developing a Comprehensive Budget: Create a detailed budget that accounts for all expenses, from venue rental and catering to marketing and technology.
Engaging events are captivating and compelling; they capture the attention of their audience from the start and hold on tight. A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. Post-event engagement.
Even as in-person events return, many businesses and event planners plan to keep the virtualevent trend alive. With virtual and hybrid events becoming a standard part of industry operations, event planners and organizers are on the hunt for virtualevent engagement ideas that will keep audiences invested.
That’s why you’ll find a large portion of this piece is dedicated to eventmarketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an eventmarketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride.
The events industry space has witnessed a major advancement in event technology solutions throughout the pandemic. In an all-virtual world, event platforms became the new venues. Attendees can also communicate and interact with content or exhibitors after the event has already finished. 100/yr – $20 savings).
Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Download rates.
The months leading up to an event are critical for maximizing these strategic relationships, especially where they might lead to co-authored content that may take several weeks to produce. Use your eventapp and virtualevent platform to prompt exhibitors to engage with each other. Make the connection.
. “I think one big thing about our projects in the events industry is that we touch so many different people in so many different areas. You might have the CEO submitting a presentation, a marketing person planning the event, and the IT person verifying an API integration. ” Missing Software Features. .”
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? How do you leverage mobile apps during online events? Keep everyone in the know.
In today’s episode of the Event Tech podcast , Will and Brandt tackle cybersecurity, driven by the recent and controversial data breach at LastPass and a listener question. asked, what steps would you give to a new event planner to help protect against cybersecurity threats for virtualevents? I’ll add a tip.
Since then, companies have continued exploring different ways to create a perfect virtualevent. According to Bizzabo, as much as 93 % of eventmarketers have incorporated virtualevents into their strategy for 2021. It is clear that virtualevents are here to stay for the foreseeable future.
It includes organizing resources, managing budgets, coordinating logistics,ensuring that the event aligns with the objectives of the host organization, and of course, providing the best user experience for attendees. These events can take different forms: In-person Events: People, speakers and companies meeting on-site in a dedicated venue.
“In-person events have returned this year, and their purpose has been elevated as marketers bring a renewed focus on delivering meaningful experiences for those gathering physically and virtually,” said Alon Alroy , CMO and cofounder of Bizzabo. That’s why we’re doubling down on our Event Experience OS. 1,093) on the Inc.
By adding game-like elements to events, such as challenges, rewards, and competition, organizers can create an immersive, interactive experience that encourages participation and collaboration. The Best EventAppsEventapps have revolutionized the way we plan and execute corporate networking events.
Welcome to the 2023 event technology guide! Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . Event tech also leads to a better user experience.
Read on to discover how crafting personalized elements throughout your event can help elevate everyone’s experience. What is Event Branding? Effective event branding is a vital component of a successful corporate event. Why Should You Care about Event Branding?
Event technology is any tool, app, or software that helps you plan, execute, and measure an event. Depending on whether you’re hosting an event in-person, are planning a virtualevent, or are combining the best of both with a hybrid event, your event tech stack might look slightly different.
Marketers discovered the value of detailed, real-time data insights when they pivoted to virtualevents. OneKlik Touchpoint eliminates the need for standard URLs or shipping and printing to and from events. With just a click, attendees can download content and information seamlessly through the eventapp. .
You’ve planned your perfect hybrid event: best venue, best virtualevent platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. What is a Hybrid Event?
Organizing virtualevents has become a popular way of connecting with people and sharing information. With the advancement of technology, there are now several sophisticated platforms that have all the features necessary to successfully organize, host and manage virtualevents. What Is VirtualEvent Software?
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