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Before the pandemic hit in 2020, the events industry was a well-oiled machine. Virtual and hybrid events were nowhere near as common. While every big event already had its own eventapp, eventapp design was something only a few businesses dealt with. The online experience could never replace that.
Thanks in large part to COVID-19, many in-person events include a digital component, typically in the form of an eventplatform. You might think you don’t need a digital platform for an in-person event, but it’s not a bad idea. Event planners are opting for eventplatforms for in-person events for these 13 reasons.
Even though there are now more than 100 eventplatforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. At Endless Events, we believe that eventplatforms and technology should be the basis of a modern event strategy. Event gamification.
The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It’s time to talk about audience engagement on eventplatforms! EventPlatforms Are A Tool: Use It Wisely. But when event design is bad, the tool is useless.”If
Our thriving community includes event planners, marketers, sponsors, technology providers, and more, and we’re all committed to improving our craft and the industry. As part of our ongoing commitment to progress and improvement, we’re changing platforms. One app that can do it all.” Let’s get started!
When we talk about the most popular eventplatform features , we typically think of registration and ticketing , integrations, gamification, and analytics reporting, for example. But what good are any of those if event planners are not taught how to use them or if they stop working mid-event? This should be the standard.”
Recall that Cisco , which offered WebEx before streaming was cool, purchased Socio and just closed the deal on Slido last month in an attempt to make engagement on the platform seamless. The platform recently announced that it can host up to 50,000 attendees. The big players want to expand their offerings and have the funding to do so.
Mobile apps for conferences are becoming staples. If you don’t have one yet for your future events, it’s high time to give some thought to if an eventapp is a fit for you. Are you able to keep your audience’s private information secure before, during, and after the event? Grab it here !
. “I think the metaverse will reduce the number of eventplatforms currently on the market. No one wants to download another eventapp.” is decentralization, but then, we will all be on one metaverse platform. They might also be hesitant to fill out a profile on several different eventapps.
. “Remember the days when planners thought that they didn’t need eventapps ? Well, less than two years ago, almost every conference had an eventapp of some kind. Over a course of 10 years, eventapps exploded and went from 4 on the market to 200 of them. ” EventPlatforms 101.
. “If it was two years ago and you were a pretty good size event, you had an eventapp,” says Brandt. The Extra Costs Of Hybrid Events. You bring that in and you let the people who are online use that as well. “Don’t put them on separate apps, make them all be together.
After the event, they put all their content online on demand. 3 EVENT MARKETING STRATEGY TYPES. There’s no one marketing strategy to fit all events. But based on the most recent marketing and event trends , we can categorize them into three broad types: Singular annual event strategy. Multi-event strategy.
It’s just taking the stuff that we knew from our in-person events about good production and applying them to onlineevents,” he explained. Making the tech for onlineevents easily portable and keeping the production value high—that’s an area of current growth for the industry, Krueger explained.
Eventapps. If your crowd is tech-inclined, you can add the survey to the eventapp you are using. Each event has its own goal but one thing in common among them is that they all want to create a highly-engaged audience. There are a few ways to measure engagement for your event: Online mentions.
That check-in process, the speed at which they check-in, how they’re greeted, how their information is processed” And there is no shortage of platforms that can help you with this process! And I think that culturally, people who attend events still aren’t necessarily overly familiar with eventapps”, says Adam.
Back before virtual events were the norm, planners already dabbled in eventapps. And one of the great things about this particular piece of event tech is push notifications. Particularly over the past few months, we all sort of bonded over the excitement of online shopping.
Because with virtual event planning, venue restrictions, rigging, and so on won’t be the things you’ll have to worry about. But rather things like platform integrations , cybersecurity, platform features, your eventapp, and chatbots. The content will be one of the stars of your virtual event.
You most likely already have a website, an email list and are set up on social media platforms so leverage that! It also allows them to share your updates, event information and connect with others all over the world, building your audience and reach for your events while increasing engagement. Digital Event Planning Benefits.
With the acquisition of digital eventplatform Run The World, EventMobi wants the industry to know that virtual events are a more powerful tool than we realize. There were a few things that were revolutionary in terms of virtual events during the pandemic, first of all because we couldn’t go anywhere.
We were unable to connect to the platform from our remote location where we were broadcasting. We were getting a lot of, “Oh, it looks good on our side,” from the platform team. It’s not just a matter of getting a platform that has Q&A, polling and things like that. We’re bouncing around from support to support.
Modern communities live online , either on social media and communication platforms or most recently, on eventplatforms. Where & How To Build An Event Community. When tackling the question of how to build an event community, we first need to define the online space where it can live.
Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Here’s how each of these technologies—matching software, eventapps, and networking apps—can help your attendees form more concrete connections. But, there is a solution.
. “Now that we’re going back to in-person events and hybrid events, we’re going to start seeing a lot more support event staffing onsite,” continues Will. Event support used to be just one help desk with one person at it.” Come here’ And the same thing applies to our onlineplatforms.”
Technology is starting to play a big role in event planner networking. From eventapps to and matching software to wearable technology and private social media groups, there are a ton of different ways to use technology to enhance your events. Ultimately, an eventapp is useless if your attendees have trouble using it.
There was a 71% increase in online searches for sustainable goods — plus, public concern for the environment has grown by 16% since 2017. Fifty-nine percent of event planners say environmental responsibility impacts their event plans. automate sending items to attendees directly via a link, eventplatform, or QR code. .
We’ll talk more about ROI in a minute, but first let’s answer planners’ top questions about hybrid events. For starters, choose technology that handles virtual, hybrid and in-person events on the same platform. All-in-one platforms are like an insurance policy on your event. Cut training time and costs.
When it comes to virtual and hybrid events, some people think, “Eh, let’s just host the event on Zoom and call it a day.” After all, platforms like Zoom are affordable and easy to use, and just about everyone has a Zoom account. The platform had 1.3 But if we’re being sincere, Zoom-based events aren’t the best.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
American Express Meetings & Events ’ suite of technology solutions for event professionals is now even more robust with the addition of Attendify and Splash as partners. The marketplace of software platforms is a combination of vetted third-party products and proprietary technology developed by the AMEX M&E team.
“And things like eventapps, it’s an old school conversation. You want to know about me, you go online. You want to know about Corbin, you go online. And I think that there are many applications you’re starting to see this come into, mobile eventapps incorporated into that.
Brandt kickstarts today’s topic by discussing how in-person, hybrid, and onlineevents fit into the industry moving forward. “Going to the European version in Frankfurt, I got to meet a lot of the European folks that I’ve met online, in person. I will be very fascinated to see how IMEX Vegas compares.
If events are to create a lasting impact, marketers need to create a powerful story before the event itself, tapping into the attendees’ emotions and excitement with teaser trailers, persuasive copy, and messages in the eventapp or platform.
Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Here’s how each of these technologies—matching software, eventapps, and networking apps—can help your attendees form more concrete connections. But, there is a solution.
Before the pandemic, attendees would have booked hotels and made transportation arrangements in the days or weeks leading up to the event. With onlineevents, they’ve cut that time down to a few minutes, and no one understands this better than today’s #EventIcons guest, Arianna Black. How Arianna Black Came to Events.
These events can take different forms: In-person Events: People, speakers and companies meeting on-site in a dedicated venue. Especially for consumer events and large B2B events. Virtual Events : People and speakers meeting online with virtual conferences and online workshops.
Digital Event Branding Digital event branding has become increasingly vital in today’s virtual world where the majority of events take place online. With the rise of digitalization, event organizers now have to focus on creating a strong online presence that aligns with their brand.
The New York Attorney General’s office found that users reuse passwords to cope with so many online accounts. Brandt continues: “So as soon [a platform] gets hacked, they take that table, and they run it against all of the banks, all of the credit cards, Google, Microsoft, Apple, all of those things. I’ll add a tip.
If you are planning an event you must think about cybersecurity. As an event planner the platforms and websites you use for your events host goldmines of data for hackers. Everything from online shopping to highly confidential information uses encryption. An example of a WAN is the internet.
Regularly engaging with audiences prior to an event is a crucial part of promoting event attendance and building excitement. Before the event, planners have the opportunity to build a relationship with their audience and create a deeper connection. Measure engagement live in your eventapp or on social media.
Choosing the right event ticketing platform can be a game-changer for event managers. The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. To this day, Eventtia has enabled more than 30,000 events for millions of attendees worldwide.
In a way that was really a lot more valuable than a lot of other people looks at the different buying signals that are available online. I think one of the most powerful, if not the most powerful export besides great experiences, maybe even better than that of attending an event, are buying signals. Including things like eventapps.
Building an online community can take years of hard work. That’s why Endless Events’ very own Will Curran and Kyle Kosinski created the #EventProfs community. They’re on a mission to build and grow a community from the ground up so they can better understand what it takes to develop an event community.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? How do you leverage mobile apps during onlineevents? Elevate arrivals.
However, you can simply put a rough time frame for the event (i.e. Location: whether it’s an online/virtual or an offline event. If it’s an offline event, also decide whether the event will be local or will be hosted in different locations. Create a shortlist of venues and cities/countries for your event.
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