This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Back in the dark ages, event marketers had a slim handful of solutions to choose from. While these platforms were good, they were limited. The result was that it was difficult to find event management software that fits like a glove. What matters is that your event software does what your goals require it to do.
Engagement tools like smart tags and mobile eventapps generate a goldmine of data. Using real-time analytics platforms, planners can passively track activity and gain a clear picture of event performance in real time. Events should be part of an overarching marketing plan. Personalized Experience.
Determining what’s in it for event goers is key to a remarkable event. Authenticity is a vital component of forming that connection and getting prospects excited about the event. Be sure to highlight this in marketing campaigns and capitalize on the inherently experiential nature of events. Go paperless.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? How do you leverage mobile apps during online events? Keep everyone in the know.
According to Verified Market Research , the size of the events industry — which was valued at $887 billion in 2020 — will reach a value of $2.194 trillion by 2028! It’s no wonder there are 181 event management platforms on G2 and a whopping 749 event management products on Capterra. Pros: Easy to implement.
Event lead retrieval is the process of collecting and organizing contact information and insights about attendees who show interest in your booth, session, or product during an event. Post-event reporting tools that enable you to generate detailed reports to analyze lead quality and event success.
When you personalize the email marketing campaign for each prospect, you speak to them and their needs. They learn to trust you and your brand, which is essential if they’re going to attend your events. Stova’s Core Platform’s email marketing Another thing you should consider is what your “from” name is.
Here are some common goals you may want to include in your event strategy: Increasing brand awareness. Educating prospects. Event planning and analytics software. Event marketing software. Onsite event registration software. Mobile eventapp. Build Your Event Website. Generating leads.
We asked our event experts what emerging technology they’re most excited about and why. Take a look at what our experts had to say, and how these tech trends may take your next event to ‘wow’ status. Exciting New Ways to Connect on Virtual Platforms. Putting the Sponsorship Touch Into Virtual & Hybrid Events.
The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events. You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! You can now demonstrate real-time event value easily in an instant.
Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Let’s look at a few examples of what these next-level event websites can do.
Human-centric technology was showcased via the Connect eventapp, developed in-house by the audiovisual professionals at ICC Sydney. ICC Sydney Connect is a flexible and dynamic eventplatform that can be used as a web application to facilitate in-person events or transmit live content to assist audiences in multiple locations.
Should you double down on cryptocurrency, and how might its prospects be impacted by the policies of central banks? Social media platforms like X (Twitter) and LinkedIn can be helpful here, as comment threads naturally invite discourse and your audience is likely using them to share articles and insights already.
Marketing that exists for marketing’s sake alone may turn prospective consumers and event attendees away; it may be viewed as “too salesy.” Share info-rich posts related to the event’s message or brand culture, share useful links, helpful no-cost tools, and content that addresses attendee pain points. . Utilize Instagram.
Some attendees may not understand the mechanisms for connection within the virtual eventplatform. In this case, they may be eager to flip any connections they do make onto another platform they’re more familiar with, like LinkedIn. The key here is to pick a solution they will find intuitive. The second hurdle is opportunity.
To avoid this, you must craft a spectacular event with exceptional content and clear opportunities for attendee engagement. Audit your event management platform to see if you can report on your defined data points. Leverage the data to paint a picture of your event attendee personas.
Easier evaluation of performance: it’s much easier to monitor the performance of a virtual event since you can use various analytics tools and even embedded tools in the virtual eventplatform to monitor performance. Choose a venue that can support your hybrid event’s concept, aesthetics-wise. Aesthetics.
Gartner® published its inaugural Magic Quadrant™ for Event Technology Platforms a few weeks ago, and Bizzabo was named one of three market Leaders. We quickly confirmed that we met baseline requirements (mostly around revenue, customer base, and platform functionality) and returned the preliminary questionnaire within a few days.
With a hybrid event, we can get all these benefits in a single event. Understanding the locations and different time zones of all prospective attendees is the key to tackling this issue, and while it might not be a perfect solution, ensuring the event recording is available as on-demand content can be viable.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.
You’ve planned your perfect hybrid event: best venue, best virtual eventplatform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. Hire two separate presenters/MCs.
When exhibitors are bogged down by juggling various devices and platforms, it detracts from their ability to engage meaningfully with potential leads, ultimately hurting the overall lead generation process. Lead retrieval should be nested right in the eventapp. Too Many Tools to Manage! How do you fix it?
Luckily, new venue sourcing platforms are making it easier to find fresh event spaces and independent venues that were once difficult to discover. Hotels need to evolve event spaces or risk losing business to nontraditional venues. Once the platforms are narrowed down, it’s time to help planners visualize your space.
Solution Villanova University Solution About a year before March Madness 2018, Upton started using Stova and was able to develop the perfect mobile eventapp via a collaboration with the office of the President, Athletics, University Advancement, and Alumni Relations.
Solution Villanova University Solution About a year before March Madness 2018, Upton started using Stova and was able to develop the perfect mobile eventapp via a collaboration with the office of the President, Athletics, University Advancement, and Alumni Relations.
Physical: physical events are typically more costly than their virtual counterparts, mainly due to the substantial venue rental cost and subsequent costs like catering, furniture rental, and insurance, among others. Hybrid: can go both ways. Establish Medical Measures That Work. Amplify Curated Networking.
How to Calculate Engagement Score Because events vary significantly we need a reference point to provide helpful context. Engagement Score, calculated by our SaaS-based events management platform , provides that reference point. Think of it as an event’s interactive profile.
Securing event sponsorship dollars allows you to plan a financially viable event and keep ticket prices down, ensuring more attendees will be able to come. According to events on Bizzabo’s platform, more than 25% of in-person and hybrid events are paid versus only 10% of virtual events.
If you're on the hunt for your next event registration software, consider these tips to help you stay on track and find the platform of your dreams! Finally, don't forget that today's event registration systems have so much more to offer than just.well, registration. With an increasing 6.9
Fully integrated event management software platforms offer so much technology for experiential marketers, like wearables with NFC or RFID technology, mobile eventapps, event badging and printing, facial recognition, data collection, and so much more. However, a very important component is missing.
Your pre-event online community should be conducive enough for registrants to start conversations with each other. You can also incorporate your pre-event community into your eventapp for convenience and easier access. Utilizing an event networking platform can help with this.
Analyzing the Intent & Motivation Behind the Numbers Related to the previous point, one of the key points event managers and meeting organizers should consider when designing an event intelligence strategy and structure is the intent and motivation they want to unearth. Without these, events and meetings lose their value.
Whether its customers sharing best practices, prospects gaining real-world insights from experienced users, or industry peers discovering new collaboration opportunities, field events create a shared space where valuable connections happen organically.
Checklist: Define event goals and objectives (e.g. For hybrid or virtual events, look for a platform that can handle your attendee volume, offers intuitive navigation, and includes engagement features like live polling, Q&A, and networking lounges. Next up: marketing your event and getting attendees excited!
With the right sponsors, you can offer discount codes and needs-based tickets to folks from different socioeconomic situations, ensuring your event is accessible to everyone. According to events on Bizzabo’s platform, more than 25% of in-person and hybrid events are paid versus only 10% of virtual events.
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable. Planning an interactive booth? The outcome?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content