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At the annual user conference Cvent Connect for a record 4,000 attendees in San Antonio this week, the event technology company which was purchased by Blackstone last year announced new products and acquisitions designed to better meet the needs of meeting professionals, whether planning simple events or complex hybrid affairs.
So, we’re going to uncover how to measure event marketing success in these five ways: Setting SMART goals. Measuring event ROI in two ways. Using eventapps and social media to measure engagement. Set goals before event marketing commencement. Use an eventapp to measure engagement.
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. And for practical event tech, you need to know what AV to use. Review our free production guide infographic and level up your AV tech knowledge. Planning an event never ceases to be a challenge.
According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. Additionally, they are much more likely to spend money on experiences rather than products. In turn, such experiences boost event ROI and help marketers achieve their goals. .
Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Tip: if you need help deciding how to run your eventproduction the right way, here’s our free eventproduction guide just for you.
Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Here’s how each of these technologies—matching software, eventapps, and networking apps—can help your attendees form more concrete connections. And why do those things matter?
TradeShows: Showcasing the latest products, services, and technologies, tradeshows provide a platform for businesses to connect with potential customers and partners. Virtual and Hybrid Event Platforms: Embrace virtual and hybrid event formats to reach a global audience and accommodate remote attendees.
Make adjustments to keep improving and deliver a polished main event. How do you handle networking during hybrid events? The answer lies in your mobile eventapp. Choose an app that’s optimized for hybrid. Or use a virtual platform equipped with cloud-based video production software.
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
The products that we’re talking about here are Oculus Rift or Google Daydream, or HTC, Samsung, Sony, all of the big players are getting into virtual reality headsets. Let’s pop on a virtual reality headset and let us show you these sweeping vistas out the back of our hotel, and here’s what the beach looks like.
The success of a tradeshow isnt just about attendee satisfaction; its also about creating an environment where exhibitors can thrive. Imagine youre hosting a tech-focused tradeshow. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Any questions.
I'm here to share seven tried-and-true strategies to help you not just survive but actually thrive at IMEX America and other big industry events. Because, according to SITE’s latest IT&ME Survey of corporate event organizers, 81% say tradeshows like IMEX are the best way to make new connections.
Tradeshows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, tradeshows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is tradeshow ROI? Increase sales?
Technology-enhanced networking can offer your attendees networking opportunities that go above and beyond traditional mix and mingle events. Here’s how each of these technologies—matching software, eventapps, and networking apps—can help your attendees form more concrete connections. And why do those things matter?
Tradeshows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a tradeshow marketing plan that drives traffic, leads, and conversions sky-high in 2023. Zero in on the right shows.
“It’s blown my mind how every year there are more and more and more vendors when it comes to the technology side for events. Specifically, we see a lot of mobile events, the mobile eventapps that are out there”, says Brandt. It’s already such a crowded space.
Event management is more than just planning events; it’s about creating memorable, engaging experiences that align with an organization’s goals. In this article, we’ll dive into the core aspects of event management, practical strategies, and the latest technology solutions shaping the future of events.
According to Verified Market Research , the size of the events industry — which was valued at $887 billion in 2020 — will reach a value of $2.194 trillion by 2028! It’s no wonder there are 181 event management platforms on G2 and a whopping 749 event management products on Capterra.
Add to that a quirky personality and integration with shiny new tech, and you have a winning event in your hands. Find the “Why” of Your Event. Events are becoming a staple for companies when it comes to marketing their products.
Check out the epic resources mentioned in this episode: Sh*t Event Planners Say – #EventIcons Episode 26. t Event Planners Say, Part II – #EventIcons Episode 77. IMEX America: USA’s Largest Meetings Industry TradeShow – #EventIcons Episode 33. Intentional Event Design Our Professional Opportunity. Nick Borelli.
Knowing your objectives might even dictate what types of events you should organize to maximize the chance of achieving these goals. First, decide on a primary goal for the event. This can vary from anything including: To support a new product launch. Sell more of your products/services during the event.
Social media for events can be leveraged to create buzz, promote the event, and increase exposure. Additionally, event audiovisual tools such as lighting, sound, and video production can enhance the event’s atmosphere and create visual and auditory stimuli.
Successful event branding requires a deep understanding of your target audience, your company’s values and messaging, and the design principles that will best convey your brand’s personality. Video Marketing Video marketing has become an essential tool for businesses to promote their products and services online.
Now more than ever, sustainability is top of mind for event planners because it’s a top priority for event attendees. It doesn’t matter if you’re hosting a team summit, client meet-and-greet, or large tradeshow — attendees want to participate in events prioritizing a safe, healthy planet. 1 priority, and 31.2%
For Convene ’s upcoming March/April issue, I wrote about a new training and mentorship program in the F&B sector of consumer packed goods called “(included) ACCESS” that helps minority-owned brands navigate tradeshows, where meeting a retail buyer potentially can lead to distribution deals and success.
The use of augmented reality was a very powerful and bold means of educating attendees about sustainability and the urgent need to take it seriously, and was a more compelling way of delivering a message than a sales presentation or product demo. bizevents Augmented reality by Particle at Art Basel. Audio experience.
With so many in-person and online options, they need compelling reasons to travel to your event. The good news: Great sponsors are like magnets, drawing the right people to your tradeshows and conferences. The article also helps you make the most of these trends to garner incredible sponsors for your upcoming events.
Transcribing these forms post-event can be time-consuming, delaying crucial follow-up communications. Business card collection — including using a fishbowl to collect business cards — is a common sight at tradeshows. Why Lead Retrieval is Essential for Exhibitors Tradeshows stand out as unique platforms in the world of events.
Cvent offers a comprehensive suite of solutions designed to streamline the entire event life cycle, from initial planning and registration to attendee engagement and post-event analysis. What companies use Cvent Many companies across various industries use Cvent for their event management needs.
Uplevel engagement through AI matchmaking, custom gamification, advanced video production software, and more. Improve personalization by capturing more data with next-level mobile eventapps, iBeacons, and digital badges. Let eventgoers get acquainted pre-event via videoconferencing and chat and arrange meetings onsite.
Or enlivening your exhibit hall with roaming robots that provide demos and custom answers to attendee questions about your company’s new products. These are just two examples of artificial intelligence at work in tradeshows and conferences. How else can meeting planners use AI to enhance their events?
The numbers don’t lie: Businesses continue to increase their event investments. In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the tradeshow floor: sponsorship and sponsor ROI. Events manager. Source : ODSC.
Recognizing the dynamic needs of growing companies, Eventtia offers scalable solutions that accommodate a wide range of event sizes and complexities. From conferences, tradeshows, career fairs, summits, forums, benefits fairs, university open days, expos, and meet-ups, organizers can run different types of events with vFairs.
Whether you’re planning a flagship conference event, tradeshow, or intimate sales kickoff, staying on top of the latest developments in the event industry is not just important — it’s table stakes. It equips you with the knowledge and insights to ensure your events align with current trends and expectations.
What products are gaining traction? Make events more inclusive for attendees who aren’t fluent in the gathering’s primary language. Advanced video production software captures and keeps the audience’s attention. The latest solutions put a complete virtual production studio at your fingertips. There’s no doubt about it.
According to a recent study, the event management software industry is projected to grow at a compound annual growth rate (CAGR)of 11.8% As a result, event planners are increasingly turning to event management software to help them plan and execute successful events. Eventbrite offers a variety of support options.
Some of the more common types of corporate events include the following: Tradeshows are larger events that unite people who want to experience products, exchange ideas, learn new skills, gather leads, and meet other folks in the industry. Events are a great way to motivate your team. Motivate employees.
It specializes in conferences, tradeshows, exhibitions, and corporate events. Finance: Providing event management solutions for financial institutions, encompassing investor conferences and networking events. Industry Niche and Scope Swapcard caters to diverse sectors, from non-profit associates to tech companies.
Due to the increased demands for virtual and hybrid events, many venues now offer in-house support for virtual/hybrid eventproduction and live streams. While this is not a must, having an in-house production team can significantly help and can give you more time to focus on other things besides production and technical issues.
Features Bizzabo provides a large suite of tools and services to help organizers plan and host events. Finance: Cvent provides event management solutions for financial institutions, including investor conferences and networking events.
Features Bizzabo provides a large suite of tools and services to help organizers plan and host events. Finance: Cvent provides event management solutions for financial institutions, including investor conferences and networking events.
Features Bizzabo provides a large suite of tools and services to help organizers plan and host events. Finance: Cvent provides event management solutions for financial institutions, including investor conferences and networking events.
With its immersive virtual environments, customizable avatars, and interactive features, vFairs offers an event experience that is unlike any other. Whether you’re looking to host a virtual tradeshow, conference, or career fair, vFairs is sure to make your event a success. Watch Out For: It has no free version.
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