This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
For instance, some event management software may come with easy-to-set-up event registration pages, but be lacking in comprehensive eventpromotion and analytics tools. Other platforms may come with comprehensive event marketing and analytics tools but are lacking in functions for engaging attendees. It matters.
Notably, in the form of chatbots as well as integrated into fully-fledged eventapps. Each has their perks for both event profs and event-goers, and we’ll be looking at how the functions you may already know them to have can be pushed further in future events. What are eventapps and their perks?
Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. By the end, youll (hopefully) feel more confident about planning events that leave a lasting impressionnot just because of the food, but because of your brand.
Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. In this blog post, we’re going to walk you through how to promote an event on Facebook from start to finish.
This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and event ROI. What are mobile apps for events and conferences? With apps in hand, attendees can provide feedback as soon as a session ends.
It’s even more important now to gather this data from your in-person events. When you use other forms of promotion, such as social media, you hope the right people will see it. Email marketing allows you to get in direct contact with your potential event attendees with ease.
To help you keep track of every step of the event-organizing process, we’ve put together a comprehensive event strategy guide focused on these five steps: . Plan the Event. Launch the Event. Promote the Event . Manage the Event. Wrap Up and Measure Event Success. Educating prospects.
CRMs Customer relationship management systems (or CRMs) are the backbone of the modern event marketer’s strategy. They enable businesses to manage relationships with current and prospective customers. Pre-show marketing: Promote participation, schedule appointments, and engage with potential attendees.
We have seen virtual event platforms, registration sites, eventapps, and award solutions expanding over the past few years. The growth in virtual events with robust reporting platforms has made events the mouth of an information funnel larger than ever, taking in endless data about attendees and prospective customers.
Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. Tool #2: Event email marketing attracts the right audience. Because it works.
The right shows attract your best customers and prospects. Attend shows that attract your best prospects. If you promote your presence too early, people will forget about it before the show begins. Also, ask your event organizer for a list of journalists attending the show. Timing is everything in marketing.
While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Consider: Identify the different time zones of your prospective attendee.
Educate customers and prospects? Make a list of all your potential event goals. For example, how many quality prospects will you add to your database? Attendee tracking and beacon technology for events help personalize the journey. Want to quantify success throughout the event lifecycle? Increase sales?
Create spaces that promote spontaneous interaction and highlight them in your offering. Many venues that accommodate weddings and social events have large, minimalist spaces with easily accessible bars — the perfect recipe for a networking event. That could mean the use of AI and AR will drastically increase at events.
A corporate event sponsor is a company that supports an event by providing funds in exchange for something of value. Event sponsorships can include in-kind contributions (e.g., providing a venue, food, or raffle prizes), media sponsorships, and promotional partnerships. 3 Great Event Sponsorship Package Examples.
Solution Villanova University Solution About a year before March Madness 2018, Upton started using Stova and was able to develop the perfect mobile eventapp via a collaboration with the office of the President, Athletics, University Advancement, and Alumni Relations.
Solution Villanova University Solution About a year before March Madness 2018, Upton started using Stova and was able to develop the perfect mobile eventapp via a collaboration with the office of the President, Athletics, University Advancement, and Alumni Relations.
Hosting a corporate event creates the perfect atmosphere for meeting new business prospects and capturing leads. Since most attendees will likely head to your event because they’re interested in what you offer, you won’t have to pitch them cold. Promote your brand. Generate leads.
Journey Mapping Event intelligence allows organizers to segment prospective attendees based on where they are in the buyers journey in order to optimize engagement at every step based on their awareness of you (and your offering), their level of interest, and their readiness/authority to make a decision to register.
With a hybrid event, we can get all these benefits in a single event. Understanding the locations and different time zones of all prospective attendees is the key to tackling this issue, and while it might not be a perfect solution, ensuring the event recording is available as on-demand content can be viable.
Consider implementing the following medical measures: Establish clear admissions and registration policies so you can determine whether a prospective should or shouldn’t attend the show. Maintaining appropriate risk communication is crucial in the management and execution of successful physical events in the post-COVID world.
Events are all about making connections. Or meet with prospects while touring the Louvre in Paris. You can do all this and more with metaverse events. A post-event engagement strategy helps you make the most of your investment. Continue the conversation via your mobile app. Combine content with networking.
Mobile Apps - Your Attendees’ Personal Pocket Planner More likely than not, you’re using a mobile eventapp to organize some aspect of your meeting or event. A mobile eventapp helps planners reach out to participants before, during, and after the event.
Drawing people into your event often starts with a great-looking event website. Not only do you want it to showcase the most important information about your event, but you also want to capture the interest of prospective attendees while simultaneously exciting your loyal ones to return. With an increasing 6.9
Fully integrated event management software platforms offer so much technology for experiential marketers, like wearables with NFC or RFID technology, mobile eventapps, event badging and printing, facial recognition, data collection, and so much more. However, a very important component is missing.
Your pre-event online community should be conducive enough for registrants to start conversations with each other. You can also incorporate your pre-event community into your eventapp for convenience and easier access. Be a Host Act more like a host at the event rather than a guest.
Event Intelligence at Every Point of Your Event Plan : From precise budgeting tools to meticulous project management, event intelligence starts from the moment you begin planning by giving event organizers greater insight into the details of their events. Let’s take a look at an example.
Building a multi-channel promotional plan A great eventpromotion strategy doesnt rely on just one channel its a mix of email marketing, social media, content, and paid advertising working together to generate interest. The more excitement you build now, the more energy your event will have when the big day arrives!
Simply put, a corporate event sponsor is a company that contributes funds or resources to support an event in exchange for some perks. This support can come in all shapes and sizes — like offering a venue, food, or raffle prizes, as well as media sponsorships and promotional partnerships. Get ready to be inspired!
Optimize event logistics: Ensure a seamless experience for attendees by managing logistics like catering, schedules, and technology. Engage your attendees: From gamified eventapps to personalized agendas, discover fresh ideas to make your event unforgettable. Think Beyond the Obvious: How about gamifying your promotions?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content